Magma Search Experience The Best Mobile Search Experience 1 Google Confidential and Proprietary

Search Search Search Term: Define Yahoo Google Search Interface User enters search query pizza User can change location Search page is pre-loaded with local weather, movies, stocks. Google Confidential and Proprietary

Search Search Search Term: Define Yahoo Search Term: Pizza Mountain View ü û Local pizza places in MV are displayed first First results are from websites û Mobile web pages show results in MO (not CA) ü Followed by web results (mostly review sites, including Yahoo! Local) û Unrelated images follow ü Images and news are only offered on demand Local results are way below the fold Google Confidential and Proprietary 3

Search Search Search Term: Define Yahoo Search Term: 350 5th Ave, New York ü Map location and directions shown on first screen û First result is not the searched location. In fact, it’s not even on 5th Avenue ü Info about building at that address (Empire State) û Followed by business categories Image maps of area are below the fold Followed by links to map websites Google Confidential and Proprietary 4

Search Search Search Term: Define Yahoo Search Term: Pinkberry ü û Local* Pinkberry stores show on first screen First result: website mentioning Pinkberry in LA û Next result is a link to the Pinkberry website ü Next are links to the Pinkberry website, Citysearch, and college cuisine tips û Mobile websites and images follow ü Followed by a Wikipedia entry Local* listings are several screens down Google Confidential and Proprietary *New York City is this user’s last researched location 5

Search Search Search Term: Define Yahoo Search Term: BBC Search Search Search Term: Define Yahoo ü û First results are BBC’s mobile web offerings Link to BBC desktop website is first result ü Mobile webpages are highlighted with a green phone icon û A link to the PDA version is below the fold Followed by BBC’s New York* offices Unrelated images are shown next Google Confidential and Proprietary *New York City is this user’s last researched location 6

Search Search Search Term: Define Yahoo Search Term: eBay ü û Stock info is displayed first, with link to details Stock info displayed first ü û Mobile eBay website is on first screen Next is news about eBay ü û Followed by the most-requested pages on eBay eBay-related local* listings follow eBay-related local* listings follow eBay desktop site is several screens below fold Google Confidential and Proprietary *New York City is this user’s last researched location 7

Search Search Search Term: Define Yahoo Search Term: France Map Search Search Search Term: Define Yahoo ü û Topline Ad for mapping/driving directions Websites related to the query are shown first ü û The second mobile query mistakenly shows code instead of a result title Request delivers images of France first Followed by web pages relevant to the query Relevant images are several screens below the fold, followed by irrelevant results Google Confidential and Proprietary 8

Search Search Search Term: Define Yahoo Search Term: Images of Trees ü û First screen is relevant images, as expected Relevant web results are above the fold ü Followed by web results highlighting nature and tree images û A Flickr page with tree images is displayed here, not in the images section Followed by non-relevant mobile web results Google Confidential and Proprietary 9

Search Search Search Term: Define Yahoo Search Term: Iraq ü û Iraq news stories on first screen Currency exchange is first result û Followed by a link to the Iraqi government ü Web results from Wikipedia, the CIA World Factbook, and New York Times û Followed by Flickr photos of people ü Iraq’s news agency and local* results below fold Web results for Iraqi government and links to Yahoo news follow Google Confidential and Proprietary *New York City is this user’s last researched location 10

Search Search Search Term: Define Yahoo Search Term: French Election ü News results for the important current event û Web results from Wikipedia and About.com are pushed to the top ü Web links to Wikipedia, newspapers, the BBC, and a related blog û Mobile web results and images follow Images and local business results are only shown on demand News results way below the fold Google Confidential and Proprietary 11

Search Search Search Term: Define Yahoo Search Term: 2004 Honda Odyssey ü û Images of 2004 Honda Odyssey vans are first Website comparing prices and reviews is first û Followed by website for 2007 Honda Odyssey ü Followed by web results û Mobile websites mentioning the term follow ü Followed by price comparisons Images are several screens down Google Confidential and Proprietary 12

Search Search Search Term: Define Yahoo Search Term: US Post Office Search Search Search Term: Define Yahoo ü û First result is local* post office branches Web results for the USPS and Zip code lookup ü û Followed by USPS website and subsites Unrelated mobile websites are next Followed by Postal Store and info about passport applications at the post office Pictures and unrelated news articles follow Google Confidential and Proprietary *New York City is this user’s last researched location 13

Search Search Search Term: Define Yahoo Search Term: Define Secularist Search Search Search Term: Define Yahoo û ü “define” keyword clearly distinguishes word definitions Search term not recognized û ü Followed by relevant weblinks about “secularist” and “secularism” First result is about abortion User has the option of checking image, local listings, or news Web, Image, Mobile results are mixed Google Confidential and Proprietary 14