Company Confidential 1 © 2005 Nokia V1-Filename.ppt / yyyy-mm-dd / Initials Nokia N93 golf edition The Next Story in Video

Company Confidential 2 © 2005 Nokia V1-Filename.ppt / yyyy-mm-dd / Initials Consumer Target & positioning Golf teaching professionals, pro players and true golf enthusiasts, male, 35/55 years old, high income. Nokia N93 golf edition : Improve your game !

Company Confidential 3 © 2005 Nokia V1-Filename.ppt / yyyy-mm-dd / Initials KEY EXPERIENCES SEE NEW = Capture and watch your swing DO NEW = Analyse & improve your swing

Company Confidential 4 © 2005 Nokia V1-Filename.ppt / yyyy-mm-dd / Initials Pro Session Golf 1.Shoot 2.Analyze 3.Compare 4.Download reference swings 5.Download wizards and interactive lessons 6.Upload your swings

Company Confidential 5 © 2005 Nokia V1-Filename.ppt / yyyy-mm-dd / Initials Unlike current video analysis solutions, Pro Session Golf is portable and instantly usable Pro Session contains all the must features  No additional cameras, cables, PC or any other equipment is needed. Everything is included in the mobile device loaded with the Pro Session Golf software.  Pro Session Golf is always available on your mobile device, making it easy to communicate with other application users.  With Pro Session Golf, golf teachers and players can share ideas, swings, drawings, tips, lessons and opinions, both face-to face and remotely via MMS. Pro Session Video Side

Company Confidential 6 © 2005 Nokia V1-Filename.ppt / yyyy-mm-dd / Initials Pro Session Golf is the most convenient video training tool It offers:  A ready to use golf-tailored viewfinder to capture players’ images from the correct angles and distances, instantly and in perfect pose.  Superior playback functions, including easy video pause and playback frame-by-frame, rewind and fast forward and selecting and marking swings from longer videos.  Drawing tools and swing comparisons that make it easy to demonstrate lessons to students. Analysis on-the-go is exceptionally fluent.  Unrivaled presence - on the driving range and course, in the club house, or wherever the players may be. Pro Session Video Side

Company Confidential 7 © 2005 Nokia V1-Filename.ppt / yyyy-mm-dd / Initials Pro Session Golf application with the Nseries 1.Camera (Video side and front, Still side and front) 2.Album (Reference Swings, My Swings, Instructions) 3.Quick Guide 4.Content folder e.g. Nseries Golf ->Possibility for Nseries Golf branded content E.g. Access to Nseries web pages from the application E.g. Access to Nseries Golf community from the application E.g. Access to European Tour content from the application

Company Confidential 8 © 2005 Nokia V1-Filename.ppt / yyyy-mm-dd / Initials N93 European Tour Edition Pack  N93  Golf Application European Tour Edition  Pre-installed Golf Theme in the UI  Golf-profile (discreet ringer, message alert tone)  1G Memory Card (incl. Golf Appl.)  Nokia Golf community, newsletter  Nokia Nseries tailored golf instruction DVD  User guide leaflet  Leather case and strap with retro camera feeling (European Tour Edition)  Vouchers giving golf related offers  Special packaging (minimum with sleeve)

Company Confidential 9 © 2005 Nokia V1-Filename.ppt / yyyy-mm-dd / Initials NVO Marketing plan - “Inside out marketing” Targeting key people in golf domain Top level teaching pros & top players Leading local teaching pros Teaching pro organizations Golf federations Actions: One on one meetings with the top 50 Teaching Pro’s Attending golf teacher seminars, learning days Attending events, tournaments, exhibitions On-line store front and on-line marketing Preminet store front Press releases, - backgrounders, statements from top spokesmen

Company Confidential 10 © 2005 Nokia V1-Filename.ppt / yyyy-mm-dd / Initials Nokia N93 golf edition The Next Story in Video