Career Development in the Tourism Industry Ms. Fe Abling Yu Vice President for Inbound Philippine Travel Agencies Association October 12, 2012
BORACAY PALAWAN BOHOL VIGAN ALBAY CEBU BACOLOD
Philippines 17 Regions 80 Provinces 140 Cities 1,494 Municipalities 42,027 Barangays Population of 92,337,852 (NSO, 2010)
PHILIPPINES… in the scheme of things Global Traffic: 2.8 Billion Philippine Traffic: 52.07M (2011) Aircraft Movement: 501,117 (2011) *Data from NSCB and IATA
TOURIST ARRIVALS 3.92M 2011 2.14M 2012 Jan-July Target 2016: 10M *Data from DOT
ACCOMMODATIONS STATISTICS 15,030 additional rooms 212 new accommodation establishments to open *Data from DOT
Hong Kong 1, M (Chek Lap Kok) $ 32.6B 41.9M Singapore M (Changi) $ 22.2B 13.2M Land Area (sq km) Passenger Traffic 2011 (International) Gross Tourist Receipts 2011 Tourist Arrivals 2011 Philippines 300,000 Luzon: 105, M (NAIA) $ 2.99B 3.92M
Paradigm Building Intuitive Laws, Regulations & Policies Infrastructure Development and Roadmap Integrated Management System Enabling Technology Tourism Development Skilled & Motivated Workforce Skilled and Motivated Workforce
From Presidential Communication Development and Strategic Planning Office Tourism Briefer
Employment Opportunities
Tourism Share in Philippine Employment * According to the NTDP
Tourism Share in Philippine GDP * According to the NTDP
Graduates 2009%2010%2011 Philippines Tertiary Education 425,171 ,592 ,197 * Data from NSO
Growth of 4.2% per year (1980–2020) to 3.3% (2010–2030) * Data from UNWTO Highlights 2012
Characteristics that should be embodied Culture of Tourism ▫Making every town, city, or province tourist worthy ▫What benefits the tourists, will benefit the community as well ▫Where tourism exists, poverty retreats
Employment Mismatch 1.There are a lot of requirements for employment for tourism, how come we are not getting our fair share of applicants? 2.Are the skill sets – hard and soft, in existence for those who want to be hired? 3.Are those looking for jobs willing to be entrepreneurs?
Thank you!