Campaign for Sustainability Improving the Chace Athletic Center at Bryant University Group 6 Dani Anderson Aaron Dixon Curtis Oakley Benjamin Sawicki Emma Sobieraski

Introduction Problem The sustainability level of the Chace Wellness Center is not where it should be Does not promote a healthy active lifestyle. Photo courtesy of: http://upload.wikimedia.org/wikipedia/commons/4/44/Chace_Athletic_Center,_Bryant_University,_Smithfield_RI.JPG

Significance of Problem Students do not benefit as much as they should through the Chace Athletic Center -Unhealthy snacks in vending machines. -No available source of protein after workouts Air quality in the basketball arenas are counterproductive -Humid air -No air circulation

Solutions Providing healthier snacks in vending machines Installing a Protein shake/ Juice Bar inside Chace Athletic Center Installing an Air Purifier within the basketball arenas Providing youth seminars to local children about becoming sustainable

AASHE The Association for the Advancement of Sustainability in Higher AASHE The Association for the Advancement of Sustainability in Higher Education. An organization that was created on the basis of helping create a positive future for higher education by advancing sustainability efforts Created the STARS Rating program Bryant University’s STARS Rating: Silver

Environmental Forces Competitive Forces Economic Forces Smoothie Bar  Nicks Place Vending Machines  Students & faculty bringing in their own protein mix/sports drinks Economic Forces Air Purifier  Costly Political Forces Gaining approval by Bryant community

Environmental Forces Legal and Regulatory Forces Technological Forces Building codes Technological Forces Vending machine modifications to accept bulldog bucks Sociocultural Forces Preferences  based off surveys, what kind of protein/sports drinks will be provided & what snacks will be going in vending machines

Procedures/Research Universities all around the globe have begun to focus on sustainability and energy efficiency Secondary Research NC State Sustainability Website Primary Research Surveys & Interviews

Procedures/Research Survey Results Showed 32% of respondents visit the Chace center, on average, 4-6 per week, while 41% visited 7+ times The majority of our feedback comes from our survey Vending Machines Only 23% of students used machines 1-3 times/week. Other 77%  Never used Respondents wanted to see sports drinks, protein bars & shakes, and water available

Procedures/Research On campus smoothie bar Effective, enjoyable and relatively inexpensive method of improving a sustainable mindset Sustainable ingredients, supplements & cups 80% of survey respondents would use the smoothie bar

Recommendations Smoothie Bar Updated & Improved Vending Machines Student Seminar on Nutrition & Athletics Industrial Air Cleanser & Refresher

Smoothie Bar Located at the existing snack bar outside of the main gym Smoothies, Protein Shakes, Seasonal Shakes (“Anti-Cold” shakes) Additional university profits, work study opportunities +80% approval Photo courtesy of: http://www.bodybuilding.com/fun/images/2007/drobson327_d.jpg

Vending Machines Improve & update options sold by vending machines Move vending machines to more accessible areas of the center Allow vending machines to accept Bulldog Bucks as payment

Student Seminar Host an on-campus seminar for local high school students, particularly athletes Speakers including our campus nutritionist, university athletic trainers, coaches and student athletes Talk about the importance of proper diets, drinking water and exercise

Industrial Air Cleanser Permanently installed and integrated with duct work currently in the center Help control and maintain air quality and temperature in the gyms and main workout floor +90% approval http://www.industrial-maid.com/products/images/2500front2.jpg

Measuring Our Success Air Quality in Gyms Vending Machines Patron surveys, posttest surveys Vending Machines Sales increases, posttest surveys Smoothie Bar Overall sales, profit ratio, surveys Student Seminars Surveys, Average # participants

Marketing Strategies Product Place Sustainability in the Chace Athletic Center Place Chace Athletic Center at Bryant University

Marketing Strategies Price Maintain a friendly overall cost Most risky and costly- Air Purifier in the gym Ask Alumni for donations Michael Fisher ‘67, donated to student center renovation. Building renamed after him Name basketball court after lead alumni donor (Duke University- Coach K Court) Flyers and Handouts- Cheap Staples- 100-500 Printouts .49 cents/page 200 prints- under $100.00

Marketing Strategies Promotion Press Conference- with President Machtley, Fitness Center Director, Reps from basketball/ volleyball teams Radio Show- weekly show for a month, allows students to put in feedback and opinions, coaches and players on show Foldables - students always in dining hall Flyers- on walls, at sporting events, tangible object for market

Marketing Strategies Promotion (contd.) Ads- Bryant Archway, local newspaper and online news Direct Mail- free, easy to notify entire Bryant Community Juice Bar Opening- free samples on opening day LED Screen on Scores Table- Display during sporting events, hard to miss.

Conclusion Our recommendations will improve the sustainable mindset and promote a positive, healthy lifestyle among students and staff alike Thank You!