©2010 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice 1 Kosmas Kitsos Technology Ambassador HP Hellas October 2010 Cloud computing Solutions for a multi-sourced world

2 CloudIaaSUtility computing Outsourced, co-location Provisioning Minutes Hours to days (2-3)Weeks (4-6) Service ordering On-line/self provisioning Online/self provisioning Portal once agreement established - manual Purchase order - manual Processors Virtual X86 Virtual or physical X86 Virtual or Physical x86/Itanium/ RISC based Any choice Scale up/ scale down Automatic – minutes Plus in minutes/ minus monthly Plus in days (2/3)/ minus monthly Your choice (4-6 weeks) Application types Multi-tenant (virtual hosting) Single tenant or multi-tenant users (Dedicated or virtual hosting) Single tenant user, parallelized or not (dedicated hosting) Your choice Data transfer Internet Internet or physicalDedicated Payment By actual usagePer month At order or per month A comparison of Delivery models

3 Value-add services = higher margins Source: Tier1 Research, 2009 Complexity Margin Cloud Add-on Services SMB Managed Dedicated Hosting Applications Shared Hosting Domains

4 One cloud community, many requirements ENTERPRISE IT  Hybrid service environment  Cost and value transparency  Control + security SERVICE PROVIDERS  Standardized services  Quality of service  Predictable growth APP DEVELOPERS  Open scalable apps  Full lifecycle management  Agile growth environment HP

5 One cloud community, three motions at play ENTERPRISE IT APP DEVELOPERS SERVICE PROVIDERS CREATE CONSUME PROVIDE HP

©2010 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice 66 IT evolves into a strategic service broker Network service providers Cloud service providers Internal private services Hosted service providers Managed service providers Business IT Hybrid Service Portfolio

7 Getting started for service providers ENTERPRISE IT APP DEVELOPERS SERVICE PROVIDERS Develop your strategy HP CLOUD DISCOVERY WORKSHOP Offer compute and storage services HP CONVERGED INFRASTRUCTURE Sell more services through your channel HP CLOUD SERVICES ENABLEMENT

8 HP offerings for service providers ENTERPRISE IT CREATE HP Cloud Design Services HP Application Transformation Services PROVIDE HP Cloud Services Enablement HP Aggregation Platform for SaaS CONSUME HP Converged Infrastructure for Hyper- Scale HP Datacenter Design & Engineering Services ENTERPRISE IT APP DEVELOPERS SERVICE PROVIDERS HP

9 HP Cloud Services MarketsHP Cloud services ConsumerSnapfish Print/publishMagCloud IT managementITSM + BSM App managementTesting + assurance Public sectorSchoolCloud Selected verticalsTransportation

10 The changing risk equation 1 Cloud Consumption Quantity The buyer knows more than the seller Buyer Advantaged Buyer screening by sellers Traditional Product Quality The seller knows more than the buyer Seller advantaged Seller screening by buyers( quality, management, certification)

11 The changing risk equation 2 Telco’s Social Networks Internet Giants Outsourcers, SI’s, ISV’s Hosters      ?? Co-opetition: who is the partner and who is the competitor? Cost structure User base Installed base High Margin Edge Computing AP4aaS Bursting DMaaS AP4aaS Optimize: BladeMatrix

12 Example: HP Aggregation Platform for SaaS Telco’s Cloud Services SaaS Provide r Customer Unique customer experience for ordering services Pay one invoice for IT and Com. Services Give employee details once Increase Security Quality Assurance b-b SLA b-c SLA Activate Billing & Management Catalogue

13 OSS/BSS Systems HP Aggregation Platform for SaaS 3rd Party SaaS Mobile Network Operator SMB Customers Marketplace Portal SaaS Administrator Example: Device Management as a Service HP Mobile Device Management Config Mgmt Diagnostics Security Mgmt Application Mgmt SaaS Platform Administrators CRM Order Management Provisioning Billing Meditation Self-Service Portal Pre-Integrated SaaS/Hosted Services Notification to BSS of the new Service Service Provider Marketing defines Product & Offers Automated test and product enablement for SMB consumption SMB customers discover and subscribe to the number of users SMB customers utilize the products SMB customers charged on products on pay per subscription

14 From bare floor to cloud within 30 days, users can: 1. Request a compute service via a portal 2. Have service provided immediately 3. Use the service without worrying about security, management, etc 4. Scale or cancel the service 5. Get a regular report on consumption or chargeback Service Delivered Service Requested * Based on typical duration time after hardware and software installation as well as consulting service terms and conditions Industry’s most complete, turnkey cloud solutions Example: HP CloudStart

15 Example: Cost Optimization HP Utility Ready Computing Service: HP Utility Ready Computing Service CAPABILITIES Utility Ready Computing is a strategic HP offering delivered through a service contract, providing proactive, reactive, and automated services and BladeSystem capacity based on a euro-per-blade- per-hour price. The price is fixed for the contract. The blades are owned by HP but managed by the customer on their site and metered and billed monthly based on usage. Provides dial up/dial down compute capacity COST FOLLOWS SALES

16 1 Get Started: We educate and help our customers plan their strategy to leverage the cloud 2 Ready to Move: We can enable and help our customers execute their cloud adoption strategy 3 Help on your Journey: As the largest technology provider, we have expertise in cloud delivery, enablement and sourcing Complete cloud offerings from HP From helping to develop an internal infrastructure for shared services To helping reach new buying markets or acquiring infrastructure and applications “As a Service” solutions from cloud providers HP provides the services that ensure positive business outcomes.

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