Jamba Juice By: Gerdy St Louis & Ashley Engroba

The importance of food Contributes to the daily function To Survive Variety of foods Unique styles of food

History Kirk Perron-creator Professional Cyclist Jamba Inc Zuka Juice takeover

Mission Statement “Jamba! Enriching the daily experience of our customers, our community and ourselves through the life-nourishing qualities of fruits and vegetables. To help employees understand what "enriching the daily experience of our customers" means, Jamba Juice, Inc. also has what they call their FIBER Values. Fun: Smile and create a spirit of celebration for your customers. Integrity: Demonstrate good character and encourage an atmosphere of mutual trust and respect. Balance: Consider the needs of customers, team members and shareholders alike. Empowerment: Be responsive and innovative. Do whatever it takes to make your customer happy. Respect: Help each other to grow. Contribute to a vibrant and diverse community.” (2013, "Jamba Juice Mission Statement - Personal Health & Well-Being with FIBER Values,"para. 4)

Target Everyone Promote healthy lifestyle Students, children & parents

Marketing Mix Franchises Discounted prices & Coupons Convenience

Jamba Inc. SWOT Analysis Strengths – Distinctive business strategy of building and promoting healthier products – Launch of several services such as: Waiters.com, JamboGo, Paypal, and Jamba Kid Meals – High visibility of brand and logo promotion Weaknesses – Market competitors larger variety of products – Competitors ability to operate on a larger scale (i.e. Starbucks which operates more than 17,000 coffee shops, in over 40 countries). Opportunities – Expansion of its businesses, locally and internationally, do to present revenue increase – New distribution channels – The creation and launch of newer and healthier products for its health conscious consumers Threats – Economic down falls – decrease of consumer health interest and or demand due to quicker alternatives (i.e. surgery) – any increases of its competitor’s product and or operating franchises

Jamba Juice Competitor Analysis Starbucks – In business since 1971 – World's #1 premier roaster, marketer and coffee retailer – More than 18,000 coffee shops in about 60 countries – Competitive advantage: huge conglomerate licensed and trademarked to sell a variety of products such as coffee, smoothies, brewing equipment to licensed stores, grocery and national food service accounts. – Disadvantage: promotional and advertisement strategies focus more on coffee and the adults who drink them. – Main objective: to remain the #1 recognized and respected coffee brand in the world.

Jamba Juice Competitor Analysis Maui Wowi – Hawaiian themed franchise, in business since 1982 – More than 600 franchises in 48 states and 9 countries worldwide – Competitive advantage: offers a variety of fresh Hawaiian gourmet coffees, lattes, kona espressos, and fruit smoothies – Disadvantage: target audiences mainly tourist & adult consumers wanting to get away – Main objective: spread the Hawaiian “Aloha Spirit” while remaining relevant Smoothie King – In business since 1989 – More than 600 locations in the United States, the Republic of Korea, Singapore and the Caymans – Competitive advantages, Offers a mix of 50 nutritionist flavored blended fruit smoothies and juices. And health products/solutions (i.e. vitamin supplements) – Disadvantage, only targets adult consumers – Main objective to influence and help people achieve healthier lifestyles

Jamba Juice Target Marketing Strategy Jamba Juice marketing strategy is aimed at targeting and promoting the health conscious decisions of its customers, who are normally middle class and above. Jamba Juice differentiated itself by creating a traditional and nontraditional store format/concept which included a smoothie station and juice bar. Jamba’s brand positioning, embodies it customer’s choice of healthy alternatives and active lifestyles. Business Improvement What would really catapult this company is the creation of a strategic marketing plan which involves social media. For example, the promotion of its products on Facebook, Twitter, Instagram, Yahoo and etcetera, would allow the company to reach a boarder audience. This audience would include the company’s already targeted middle class audience and above, in addition to a middle lower class audience and below; and a variety of age groups (i.e. teens)

Jamba Juice The End