Marketing Anna Goatman. The story so far… BMAN10101 Marketing Foundations.

Slides:

Advertisements

Similar presentations

1 e–Marketing Mr Ahmad. 2 Lesson Objectives By the end of this lesson you will all be able to:- Define the term ‘e – marketing’ Understand the emergence.

Advertisements

In the coming semester, you can choose between four programmes: AP Degree in Marketing Management AP Degree in Financial Management AP Degree in Logistics.

Bachelor of Retail and Business Management [BRBM]

Peter McPartlin, strategy director, Carat Ireland The true value of radio in a digitally-centric world.

A Brief Introduction MAIMC Program By Dr. Chen Ni Programme Leader.

Marketing at the Smith School

1 © 2001 by The McGraw-Hill Companies, Inc. All rights reserved. McGraw-Hill/Irwin Copyright NEW BUSINESS MODELS AND STRATEGIES FOR THE INTERNET ECONOMY.

Information systems: creating tomorrow’s business innovations

Marketing Anna Goatman. The story so far… BMAN10101 Marketing Foundations.

 AP Degree in Marketing Management  Top Up in International Sales and Marketing Management YOU CAN CHOOSE BETWEEN TWO PROGRAMMES:

Dr Des Doran Director of Postgraduate Studies Business and Management.

Semester 1Semester 2Semester 3 Professional development module (10 Credits) (managing self) / case study Operating in a Global Environment (including international.

1 The syllabus of Principles of Marketing. 2 Principles of Marketing,11 edition, （影印版）清华大学出版社， 2007 年 6 月.

Financial Services Marketing services: an offering in which the dominant part is intangible, which is the case in most financial services. Marketing: the.

At Borsodi, we have our sights set on brand innovation and becoming the first choice to our customers and consumers. We hire the best talent and then provide.

EBUS/520 2/16/05- Joanne T. Witt1 EBUS 520 e-Marketing Theory and Application Week One Instructor: Joanne T. Witt February 16, 2005.

E business Applications

Information Systems in MBS UG Studies Dr. Ilias Petrounias Room 3.19, MBS West

China Emerged—Rethinking Global Strategies March 1, China Emerged: Rethinking Global Strategies...

E-Marketing/7E Chapter 2

Outline Strategic planning The marketing plan The advertising plan The creative plan and copy strategy Chapter 7 Advertising Planning and Strategy.

It’s no longer the same business Contemporary media trends and strategic decision making Robert G. Picard Reuters Institute, University of Oxford.

©2006 Prentice Hall ELC 310 DAY 2. ©2006 Prentice Hall Agenda Questions? Begin discussion on Strategic eMarketing Assignment 1 Posted due September 18.

Chapter Six Strategic Research. Prentice Hall, © Market research is the foundation for advertising decisions because it: a) Identifies people.

A. El-Ansary 2005 Adel I. El-Ansary Donna L. Harper Professor of Marketing Coggin College of Business 4567 St. Johns Bluff Road, South Jacksonville, FL.

0 Marketing Planning - Key Ingredients  Brand Strategy  Product Strategy  Communications Strategy.

FACULTY OF ORGANIZATIONAL SCIENCES UNIVERSITY OF BELGRADE FACULTY OF ORGANIZATIONAL SCIENCES Studies in INTERNET TECHNOLOGIES & ELECTRONIC BUSINESS Božidar.

Chapter Two: Media Theory. Media economics Economies of Scale  Mass production and distribution  First copy costs  Low marginal costs.

Teaching Media Ethics in the General Education JOUR 110 Introduction to Mass Communications Course Ethics Across the Curriculum Project by Raul Reis, CSULB.

E-Marketing Faiza Nur Hanifah ( ). What is E-Marketing? E-Marketing comes from two words which is Electronic and Marketing. According to expert,

WELCOME TO ABMTR C OLLEGE, B ANGALORE. Add Value to your Wealth of Experience with a Befitting Qualification – “MBA / MCA” L This programme aims at.

BEHAVIOUR, ORGANISATION, GOVERNANCE AND ETHICS Dr. Maarten Arentsen Institute for Innovation and Governance Studies (IGS) GEI-BOGE GEI-TECH.

Lecture 3 Strategic E-Marketing Instructor: Hanniya Abid

Information Systems in MBS UG Studies Professor Nikolay Mehandjiev x63319, Room 3.24 MBS West.

1 Ganesh Iyer Course Wrap-up XMBA Summer 2008.

1.less than 3 million. 2.less than 10 million. 3.over 23 million. 4.over 100 million. 5.Not sure In the U.S., the number of managers that rely on Information.

Outline Retail advertising Buying and selling local media Business-to-business advertising Business-to-business advertising media Chapter 17 Retail and.

Business Marketing Key Concepts. What Is Business Marketing? The marketing of goods and services to individuals and organizations for purposes other than.

Courses offered at GBS For MASTER OF BUSINESS ADMINISTRATION [CBCS]

Business Ethics Primark Case Study

Hearing on Retail Industry: Developments and Impact CCMI Hearing Brussels 24 September 2008.

Defining markets and marketing environment Adapting to the new market economy.

As human beings, we constantly shape and reshape our environment; in doing so we shape and reshape our relationship to the aesthetics of that environment.

Marketing Planning & the Internet Internet influence on planning processes Internet influence on implementation.

MARKETING. What is marketing? There are many definitions of marketing but one of the simplest suggests that: "Marketing is getting the right product or.

Course Offerings. Business Administration Current Courses:  Principles of Business  Global Marketplace  Business Law New Classes!

Strategy e-Business.

EXCHANGE & STUDY ABROAD PROGRAMS Certificate programs (October) ENTERPRENEURSHIP (30ECTS) o Strategic Marketing o Human Resources Management o Entrepreneurship.

Media Theories. Critical Studies Looks for relationships between The media Media content Audiences for media Culture.

1 Innovation in the Wine Industry Success Factors & Future Drivers Down to Earth Seminar New Prowein: 21 March 2010.

Alain Verbeke Cambridge University Press, 2013

E-Governance Technologies and Services MASTER'S CURRICULUM IN IT INGMAR PAPPEL.

Principles of Marketing Marketing Academic Course Guide Kotler et al Principles of Marketing Euro ed 6e pp April 2013 Adaptation of US.

The Marketing Concept Implementing the Marketing Strategy.

An Introduction.  Business Ethics:  The critical, structured examination of how people & institutions should behave in the world of commerce.  In particular,

The Times 100 Business Case Studies

Program Structure International Business & Economics Program May 2016.

Management, Marketing, International Business, Business Information Systems.

E-Marketing Strategic E-Marketing and Performance Metrics 2-1.

International Health Policy Program -Thailand Nongnuch Jaichuen Food and Nutrition Policy for Health Promotion Program International Health Policy Program.

DEVRY MKTG 522 A LL D ISCUSSION Q UESTIONS Check this A+ tutorial guideline at For.

MARKETING UNDERGRADUATE

Business & Economics Pathway Subject(s): VCE Accounting, VCE Business Management, VCE Economics, VCE Legal Studies.

Top 6 Strategies of Digital Marketing.

Overview of Electronic Commerce

ELC 310 DAY 3 ©2006 Prentice Hall.

Malcolm Baldrige Award

For more information, please see our methodology at:

An Overview of the Courses & University

Analysis & Presentation Lecture

Presentation transcript:

Marketing Anna Goatman

The story so far… BMAN10101 Marketing Foundations

BSc Management Specialising in marketing – Year 2 BMAN20390 Marketing Applications and Communications (20) AND then choose 20 credits from: – Business Law 1: Law, Business Liabilities and the Consumer – Consumer Behaviour – e-Business & e-Marketing – Introduction to non-profit and social marketing – Sustainable Innovation Management – Marketing Research

BSc ITMB Specialising in marketing – Year 2 BMAN20390 Marketing Applications and Communications (20) BMAN20471e-Business & e-Marketing (10) AND then choose 10 credits from: – Consumer Behaviour – Sustainable Innovation Management – Marketing Research

Services marketing Strategic Marketing Business-to- business marketing International Marketing BMAN20390 Marketing Applications*… Not-for- profit marketing Retail Marketing Place Marketing Relationship Marketing *Indicative content

… and communications Models of communication Branding Advertising Media planning Public relations Communications strategy Sponsorship Digital marketing Direct marketing

BSc Management Specialising in Marketing - Year 3 60 credits from: Marketing Dissertation (30) Critical Consumption and Ethics in Marketing (10) Foundations of Supply Chain Management (10) Globalisation, the World Economy and Multinational Enterprises (10) International Marketing (10) Retail Marketing (10) Services Marketing (10) Strategic Marketing Management (10) Behavioral strategy (10) This is the course list for Please note that this is an indicative list. Courses are subject to change from year to year.

BSc ITMB Specialising in Marketing - Year 3 ITMB Project (30) – expected to have a significant marketing focus AND then choose 30 credits from: Critical Consumption and Ethics in Marketing (10) Foundations of Supply Chain Management (10) Globalisation, the World Economy and Multinational Enterprises (10) Retail Marketing (10) Services Marketing (10) Strategic Marketing Management (10) Behavioral strategy (10) This is an indicative list. Courses are subject to change from year to year.

A marketing dissertation BMAN20851 Research Methodology BMAN20851 Research Methodology BMAN20362 Marketing Research BMAN20362 Marketing Research Pre-requisites…

IBFE – BMAN20832 Marketing or BMAN30021 Marketing – BMAN31752 Consumers and Markets This is the course list for Please note that this is an indicative list. Courses are subject to change from year to year.

Marketing careers