Winning Products Steve Fudge

Background Rural Family Bakery Acquired in 1927 by Percy Fudge In the Heart of Hardy’s Dorset A traditional Village Bakery, baking bread for the farming community.

Growth and Development Social changes affected shopping habits Eating patterns changed Changing face of the workplace Farming community continued to decrease Rise in prominence of Supermarkets

Traditional products with a ‘Twist’! Specialisation Products with a Unique Selling Point Savoury Biscuits using Local Cheese Indulgent Sweet Biscuits Seasonal Products

The Key to Success Do not compromise on Quality, Service and Price. Know and build on strengths Exploit a ‘Point of difference’ Innovate continually Initiate continuous improvement Strive for added value Invest in Staff

Innovate, Initiate, Improve 2004 The Market: Farm Shops and Deli’s Depicting Rural Rough feel, card used inside out! Product visible through a Window

Listening to the Consumer 2005 The Market: Supermarkets and Export Glossy and stylish Brand aware Product focused High impact

Unique Selling Point – a ‘Twist’ The Cerne Abbas Giant An opportunity to continue innovating The ‘Twist’- a giant biscuit with a giant on it! Market opportunity for giant biscuits An opportunity to use local heritage

Looking to the National Press… …Nothing to be Found!

Page 3 of