Stay Tuned! At the end of this Webinar, Bliss will announce her new Survival Kit. Three Lucky Listeners will win!

Database Marketing Presented by: Bliss Sawyer October 21,

Why?  Consumer confidence  Trust = Referrals  Easiest way to get loans!

Build It (And they will come)  Value of a strong Database  Efforts = Results  Do it right this time

Who?  Take time to gather names  Personal contacts  Business to business  Fear vs. Confidence  Referrals vs. second job

Systemize  Good System = More Loans  Easy to use  Upload/transfer  Sorting capabilities  Rating system  Customer Support  Marketing Support

Increase  Networking  Casual  Formal  Seminars & training  Consumer  Realtor  Joint ventures  Website opt-in

Organize It (You’ll spend less money to make money!)  Past client  Prospects  Referral Partners  Information is King!  , Birthdays, Personal info

Organize It (You’ll spend less money to make money!)  Utilize a rating system  Always work to move someone up a level  Review every 6 months to keep list clean

Communication 4 Levels of Communication   Mail  Phone  In Person

Using  Look professional  Track each  Random vs. Scheduled  Market Updates  Education - Information  Newsletters

Snail Mail  Postcards  Greeting Cards  Newsletters  Letters  Information Marketing  Value Mailings

Use the Phone  When & Who?  What do you say?  Greeting  Reconnect  Offer information  Ask for referrals “By the way…”  Offer assistance “Let me know if there’s…”

In Person  Drop-by’s to referral partners  Holidays & Birthdays  Information Marketing  Marketing campaigns  Customer appreciation events  Entire Database  Referral Partners

Your Tasks 1.Commit to a database system and get familiar with it 2.Work to put as many names into your database as possible 3.Have a 12 month marketing plan using 4 levels of communication 4.Consistently increase database through networking

VELMA (Virtual ELectronic Marketing Assistant) My Why…  Robust Online Database Mgmt System  send & track features  Print on Demand.  Postcards. Letters. Greeting Cards.  Co-branding capabilities  World Class Customer Service

Bliss Sawyer Features Inside VELMA  Two Realtor Marketing Programs  Prospect Campaigns (Purchase & Refi)  Recipe Postcards & other CRM tools  Library of letters, tips, tools and articles  Weekly Marketing Tips & Ideas  Quarterly Webinars on what YOU need  More and More and More!

Your Why…  Survival in today’s Market  Limited time offer  Price! Only $99 set up & $39/mo  4 Week LIVE Realtor Class  One hour free Coaching w/ Bliss  Bliss’ Breaking the 40 Million Dollar Barrier audio seminar

All you have to do…  Go to to see complete list of featureswww.myvelma.com  Sign up TODAY and get your database filling your pipeline with loans  Don’t wait to take advantage of the limited time offer  Submit your assessment and 3 will win!