The Art of the $ale
:30 second pitch Elevator pitch Intro pitch Whatever you want to call it
Introduction Need to understand positions and functions Create real world environment of functions – Can all be in charge Business plan is first point of sale – Shark Tank Trade Show
Old School
New School
Why the business What is the problem How are you solving the program
Problem: credit card business diminishing Solutions: new means of revenue Product: Advertising and sponsorship sales Research: No competition
:30 Second Pitch Who: Your name and company name What: Your company’s product/service Example: Who your work for, what you offer, a feature and/or benefit Question/comment: What can I do for you or how can I help you
Getting Started Story on self / product / company Problem Solution Invite to join/purchase
VEI Tank
The Art of the $ale
Business, Product, Features and Benefits
Memorize
Understand
UGH!
Dress
Story Telling What is the story and why does it resonate with the investor and/or end user
Product Product understanding Not memorization
Trade Show
CAMMP 90 second pitch Make a point Make it memorable
Take Aways Clearly define and understand roles of each person and their departments Don’t memorize, understand Understand then memorize Have a :30 second pitch that everyone can recite on demand – NYIT: 360 Immersion, crafting your personal brand and create a digital portfolio to tell your story. Have a memorable Trade Show idea Have fun, even in business
Best Sales Book of All Time