Copyright 2013, Mobile Commons, Inc. reach everyone, everywhere Top 5 Features to Supercharge Your Mobile Campaign

Copyright © 2012 Mobile Commons, Inc. All rights reserved. Made in NYC. 2 Copyright © 2013 Mobile Commons, Inc. All rights reserved. Made in NYC. 2 Top 5 Mobile Commons Features Supercharge your campaigns: 1. Go viral with Tell-A-Friend 2. Increase donations with Quick Donate 3. Increase response rate with Customized Responses 4. Fully Integrate your campaign with Picture Messages 5. Target your audience with Greater/Less Than Filters

Copyright © 2012 Mobile Commons, Inc. All rights reserved. Made in NYC. 3 Copyright © 2013 Mobile Commons, Inc. All rights reserved. Made in NYC. 3 Tell-A-Friend  What is Tell-A-Friend?  Ask your subscribers to invite their friends to join your mobile campaign  Why Use Tell-A-Friend?  Drive more opt-ins  Get more signatures  Make more phone calls  Increase your donations Y

Copyright © 2012 Mobile Commons, Inc. All rights reserved. Made in NYC. 4 Copyright © 2013 Mobile Commons, Inc. All rights reserved. Made in NYC. 4 Tell-A-Friend  Best Practices:  Always ask Alphas to invite others to participate  Emphasize importance of recruiting others  Give Betas an incentive to join and why it is important to take action  Results  With a fairly compelling ask:  7% response from Alphas  20% response from Betas  Each Alpha can bring in 2.3 new subscribers

Copyright © 2012 Mobile Commons, Inc. All rights reserved. Made in NYC. 5 Copyright © 2013 Mobile Commons, Inc. All rights reserved. Made in NYC. 5 Quick Donate  What is Quick Donate?  Allow your mobile subscribers to text in the amount they want to donate  Why use Quick Donate?  Frictionless experience for users to donate  Builds your Donor & Opt-In list simultaneously 150

Copyright © 2012 Mobile Commons, Inc. All rights reserved. Made in NYC. 6 Copyright © 2013 Mobile Commons, Inc. All rights reserved. Made in NYC. 6 Quick Donate  Best Practices:  Collect & store credit card info when people make a donation  Try to get a mobile opt-in for all donors  Include examples of responses  Quick Donate isn’t just a license to ask for donations, it’s also a way to grow the list! Give your Quick Donors other great content and important actions.  Results:  Smaller average donation size than online gifts, but higher average donation size than Text-to-Give amounts  Higher response rate than other mediums and asks

Copyright © 2012 Mobile Commons, Inc. All rights reserved. Made in NYC. 7 Copyright © 2013 Mobile Commons, Inc. All rights reserved. Made in NYC. 7  What is Customized Responses?  Allows you to personalize the message based on the user response or profile  Why Customize?  Increase response rates by giving people information that pertains directly to them – immediately. Customized Responses YesNo Custom Response

Copyright © 2012 Mobile Commons, Inc. All rights reserved. Made in NYC. 8 Copyright © 2013 Mobile Commons, Inc. All rights reserved. Made in NYC. 8 Customized Responses  Best Practices:  Anytime you can, use customized responses to tailor your message to your audience, it will increase your response rate  Enhance the experience people have interacting with your brand by referring to previous participation and actions  Think of your messaging as a 1-on-1 mobile conversation - target based on the last message sent  It takes a little code, but be brave – ask us for help  Customize opt-in paths so you don’t ask for info you already have  Results:  Response rates to customized messages exceed 50%  Actions rates (based on report backs) are as high at 30%

Copyright © 2012 Mobile Commons, Inc. All rights reserved. Made in NYC. 9 Copyright © 2013 Mobile Commons, Inc. All rights reserved. Made in NYC. 9 Picture Messages  What is MMS?  MMS allows you to send picture messages  Why use MMS?  Use pictures to amp up report- backs or crowd sourcing  Inspire your users to take action by sending a visual rather than text only

Copyright © 2012 Mobile Commons, Inc. All rights reserved. Made in NYC. 10 Copyright © 2013 Mobile Commons, Inc. All rights reserved. Made in NYC. 10 Picture Messages  Best Practices:  Use as part of an integrated approach, pictures can motivate people to take action on other mediums, not just text  Ask people to share photos and grow your list via TAF  People love photo sharing! Use that to your advantage – have people text in photos as part of an opt in.  Advertise the call to action across all available channels  Results:  Response rates increase by 10% when a photo is added to the ask in a text message

Copyright © 2012 Mobile Commons, Inc. All rights reserved. Made in NYC. 11 Copyright © 2013 Mobile Commons, Inc. All rights reserved. Made in NYC. 11 Greater Than, Less Than, or Equal To  What is Greater Than, Less Than, or Equal To?  Target by age or other numeric values  Why use this?  Increase response rate by getting people the info most relevant to them JOIN

Copyright © 2012 Mobile Commons, Inc. All rights reserved. Made in NYC. 12 Copyright © 2013 Mobile Commons, Inc. All rights reserved. Made in NYC. 12 Greater or Less Than Filters  Best Practices:  Create custom fields for all relevant numeric or date fields  People are most likely to respond when they first opt-in, so if it’s critical info, add the request to the opt-in path.  Results:  Increase your response rates by targeting your messages to the right audience

Copyright 2013, Mobile Commons, Inc. reach everyone, everywhere Thanks! Sam McKelvie