Mining and Monetizing the Resources of the RAB Nov. 11, 2009 Technical difficulties? Call: Audio: toll-free anywhere in the USA PIN code: #

Radio Ink magazine “Most Influential Women in Radio” 2003, 2004, 2005, 2006, 2007, 2008, years in Radio General Management / Senior Management – President, KIIS AM / FM, Los Angeles – Regional VP/GM / Metro Networks LA and Southwest – Chancellor, San Francisco KSAN Country KNEW Country KBGG Classic Hits KABL Nostalgia –LLC Cluster, Santa Rosa KFGY Country KXFX ROCK KMGG Oldies KSRO News / Talk General Manager of the Year – KIIS; Broadcaster of the Year, AWRT CEO Broadcast Strategies: Mid / Small Market Radio / Advertisers Profiled in Tom Peter’s book Radio in Search of Excellence Presenting today: Lynn Anderson RAB SVP Consulting and Training

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Index Graph MRI CUSTOM GRAPHS Available only from Member Response:

Index Graph MRI CUSTOM GRAPHS Available only from Member Response:

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MRI CUSTOM GRAPHS Station Correlation Graph Available only from Member Response:

MRI CUSTOM GRAPHS Station Correlation Graph Available only from Member Response:

Mining and Monetizing the Resources of the RAB Lynn Anderson SVP Radio Advertising Bureau THANK YOU! Nov. 11, 2009