Agenda Executive Summary Core Assets Programming Networks Distribution Ad Sales Financial Appendix

Short-form Programming by Channel and Content Type Library New Access Acquisition Original UGV [Emphasize that Minisode and Screening Room will leverage library; most original content will be against Funny Bone / AXN; Crackle will be mostly UGV with potential for some premium content]

Agenda [CONSOLIDATION OF 5-6 MARKET SLIDES IN “DIGITAL NETWORKS” SECTION PROCESS] Executive Summary Core Assets Programming Networks: Digital Distribution Ad Sales Financial Appendix

Without Digital Networks, SPT Loses Influence and Revenue SPT content continues to build and benefit other parties’ networks, replicating the current creation-distribution ecosystem Talent, seeking multi-platform exposure and marketing of productions, turns elsewhere Opportunity cost to not making library available online Content Traditional networks aggressively build online & mobile audiences, replicating position & distribution advantage in the digital world Difficult to secure real estate on digital MSOs for SPT’s a la carte content, with limited spots available in digital MSO tiers Digital MSOs increasingly dictate business models and product development without SPT input Distribution Ad dollars shifting from traditional TV to online By 2011, TV content captures largest share of online ad spending: TV: $568 m Advertising Music Video: $447 m News & Sports: $433 m Other: $145 m UGV: $137 m Source: Adams Media Research, 2007

Strategy: Create Digital Networks to Address Digital Landscape Why Digital Networks? Build Assets Generate Revenue Establish 21st century network / distribution assets for SPT Build foundation for SPTAS to bring-in new partners and expand lines of business Provide long-term distribution leverage for SPT content Provide outlets for new content and talent Capture share of developing revenue streams (IP and mobile) Unlock and monetize SPT’s vast library Give SPT seat at table to shape digital products and business models Create program franchises with follow-on windows (e.g. DVD, Direct to Mobile)

Four Networks Will Activate SPT’s Multi-Billion Dollar Library* Your favorite feature length, contemporary classic films across all major genres: comedy, action, drama, family, sci-fi and cult Episodes from the heyday of sit-coms Outrageous shorts and busted pilots Originals by contemporary comedians SPT’s “middle tail” content is hard to find Deep classic comedy library Demand for short form, original comedy exploding online Classic hard-hitting action TV series and original takes on today’s favorite action movies and stars Deep action-themed library SPE relationships with celebrity action stars and film franchises Key young male action demo also early adopter of digital tech- nology What: 2 Popular Genres, 2 Popular Formats Favorite retro TV shows told in in 4-6 minute “minisodes” Why: We matched our assets with market demand Extensive library of much-loved shows SPE’s 3,500+ feature library Format appeals to today’s “bite sized” video consumption Edited to meet the demo’s ironic, camp sensibility Popular TV format (Turner, USA, AMC, etc.) embraced by audiences but not yet translated to digital *Five including SPT’s investment in FearNet and SPT Mobile’s distribution of FearNet Mobile

Programming Philosophy Based on 4 Building Blocks SPE Film Library SPT TV Busted Pilots New Access Short-Lived Series Acquisition Prosumer Short & long form Original Production New Shows Star-Driven WTF with Penn Jillette Credence Walker Traffic Creating Branded Ent.

Distribution Philosophy Network Distribution Approach Partners D2C Online Mobile Other Online Mobile Portals / Aggregators Syndicators Social Networks Virtual Worlds Carriers Non-Carrier Aggregators MSOs & IPTV SCE: PS3, PSP SEL: Bravia, VAIO Vertical sites Originals sites WAP Application Text Emphasis on Syndication

Digital Networks and Crackle Complete SPT’s Offering Library play Original programming will also appear on Grouper User involvement play User involvement occurs on and is enabled by Grouper Distribution Networks are syndicated to digital “MSOs” (e.g., Joost, AOL, MySpace, Yahoo, MSN) in their player/environment Crackle’s website and Crackle player central to the strategy Originals Original programming is more linear in nature, uses high-end talent and is professionally selected and produced Short-form programming is largely meant to spur UGV development for the purposes of individual exposure / fame Content - selection Content is all pre-screened for quality (like a network) – an “upfront” mentality where we are the buyer Editorial and user-based rankings of content drive pyramid

Digital Networks Financials EBIT Revenue [Placeholder Numbers]

[CONSOLIDATION OF 5-6 MARKET SLIDES IN “CRACKLE” SECTION PROCESS] Agenda [CONSOLIDATION OF 5-6 MARKET SLIDES IN “CRACKLE” SECTION PROCESS] Executive Summary Core Assets Programming Networks: Crackle Distribution Ad Sales Financial Appendix

Crackle’s Strategic Focus Discuss high-level market issues / trends Outline Crackle’s position in marketplace

Crackle Strategy Overview Content / Channels Summary level strategy for these key issues Goals Platform / Product Differentiate service Build audience Generate revenue Partners / Distribution Monetization

Evolution of Crackle Channels FY07 FY08 FY09 FY10 Channels Identify Specific Channels / Concepts Discuss evolution of content on Crackle (e.g. premium content?) The Line-Up Identify Specific Partners Fame Partners Improv SPA SPT

Crackle Platform Development FY07 FY08/09 Expansion of embedded player Integrate search, upload, comments and “shoutout” features into player Syndication via 1-Click publishing (e.g., Digg, EBay) Online editing functionality Branded channel templates (framework for premium producers, sponsors) Family Filter Continue expansion of embedded player Add real-time community features including chat Add geographic data and search Personalized recommendations/channel Customized functionality User profiles, instant messaging New Features Device Support Initial camera integration (Pure Digital) Initial R&D for Sony devices: PS3, VAIO Mobile phone integration Hardware integration (e.g., PCs, Cameras, Camcorders, Cell Phones, Set-top Boxes)

Expansion of Crackle’s Distribution Network Cross-Sony Partnerships User Driven “1 Click” Distribution Partners Marketing Power video uploads Embed screensaver and software Users syndicate playlists via embedded player Embed Grouper player on partner sites Distribute content “pyramids” Purchase advertising on high traffic web sites Drive users back to Grouper.com Digital Imaging

Crackle Revenue Plan Overall trends in sales of advertising against UGV content Ad units (pre-roll / post-roll, overlays, banners) Sales strategy Sponsorship concepts Traction to-date with advertisers

Key Crackle Metrics [Include Key Crackle Metrics] [Placeholder Numbers]

[Placeholder Numbers] Crackle Financials EBIT Revenue [Placeholder Numbers]

Agenda Executive Summary Core Assets Programming Channels Distribution Ad Sales Financial Appendix

Digital Distribution Landscape: Growing Demand U.S. Consumer/Advertiser Spending ($M) CAGR% Media conglomerates have licensed their content for digital sell-through Networks/labels have extended their brands online ABC.com: ad-supported full episodes of primetime shows Launched AOL In2TV, ad-supported classic TV episodes Warner Music Group to distribute library of music videos via YouTube CBS to offer wide variety of short-form video programming (news, sports, entertainment) on YouTube $4,934 Total 79% Subscription VOD 131% IP-VOD 120% $3,040 DST 254% $1,812 Online video advertising $829 51% Online video advertising will be the largest market (exceeding DST) driven by 1) traditional media players distributing their ad-supported content via the web 2) ads inserted in user-generated video streams Digital sell-through will be a $1 billion market by 2009 with key internet companies (Amazon, iTunes) leading consumer conversion to digital ownership $477 Source: Adams Media Research, Veronis Suhler, eMarketer

SPT Strategy & Financials Digital Distribution SPT Strategy & Financials Aggressively build the distribution network Strike partnerships across the complete spectrum of traditional and on-line players Continue to expand the overall content offering Broaden selection of film and TV product Introduce the most compelling short-form/original content into the offering Continue to lead the market in innovating the digital product offering and usage models Focus on Digital Sell-Through as foundational/core product Build a strong, retail-focused organization Create innovative marketing and promotional programs Continue to lead the industry with respect to asset delivery and digital operations Total Revenue

SPT Strategy & Financials Mobile Overview SPT Strategy & Financials Taken responsibility for game development from SPDE and coordinating greenlights with SPTI Slating 8 games per year Now directly responsible for personalization products focusing on Tones/graphics based on film/TV properties Packages based on compelling brands/themes Market approach Close carrier relationships and marketing support Consistent product development Reinvigorate the library EBIT Total Revenue Q2/MRP Budget/Prior MRP [Placeholder Numbers]