Learning to see The art of electronic commerce Richard T. Watson Terry College The University of Georgia

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Presentation transcript:

Learning to see The art of electronic commerce Richard T. Watson Terry College The University of Georgia

Vision

Stakeholder opportunity grid

Hex model

StakeholderFirm’s goalQuestions InvestorMinimize the cost of capitalHow does a Web-based information system make a firm a more attractive investment proposition? GovernmentInfluence government decision making How can Internet technology be used to influence political and public opinion? EmployeeShare knowledge across the organization How does the firm design and deliver an Intranet that makes knowledge accessible when and where required?

Focus Event listingTicket salesAdvertisingData Subscription Transaction fee Referral fee Impression fee Sale Revenue options Service options

Focus

Customer value shift

The information systems cycle

Integrated Internet Marketing

Organizational change

Alpha change

Beta change

Gamma change

Change dimensions

Sydney Opera House

Guggenheim Museum, Bilbao

Weatherhead School of Management Case Western University

Object-oriented thinking

Information to differentiate

Pricing

Distribution

WebQual™ Web site quality Intention to revisit Intention to purchase Entertainment Complementary relationship Substitutability Ease of use Response time/technolog y Interactivity Information Integrated communication Business process relation Customer services Design Usefulness Flow Fit to task Trust Visualness Innovativeness Intuitiveness

Customer service

Household network Household server Information service provider National Information Infrastructure connection

The data/service cycle

Customer service systems

Accelerating insight velocity