Topics in Technology and Marketing Introduction and Administration

Introduction ● Contact info ● m ● e ● l linkedin.com/in/PeterRismanlinkedin.com/in/PeterRisman ● ● Blog ● topicsintechnologyandmarketing.wordpress.com topicsintechnologyandmarketing.wordpress.com ● Office hours ● Room 217, 530p-615p

My Background ● 20+ years marketing, sales, advertising experience ● Technology and services ● Client- and agency-side experience ● Digital marketing and social media

What You Will Learn 1.The history of the Internet 2.The economic opportunities inherent in a digital "flat" world 3.The importance of Google as a marketing medium 4.A variety of internet marketing tools and strategies 5.Social media marketing tools and strategies 6.Mobile media and other emerging technologies

What You Will Learn ● How technology innovations led to massive changes in the global economy ● Learning how to identify and exploit marketing and commercial opportunities ● The fundamentals of digital marketing and workings of the Internet

What this course is not about How to do: ● marketing ● Internet marketing ● SEO ● SEM ● Social media marketing ● Mobile marketing

What this course is about Context: ● The promise of the Global Economy ● How the Internet works ● Foundational digital marketing strategies – independent of technology or platform

Suggested reading ● “The World is Flat” by Thomas Friedman ● ● "The World Is Flat 3.0" at MIT "The World Is Flat 3.0" at MIT ● SmartBrief on Social Media SmartBrief on Social Media ● Seth Godin’s blog Seth Godin’s blog

Course Overview 1.How Did We Get Here? The Early History Of The Internet 2.The Flat World: What It Means For You 3.The Unique Economic Opportunity Of Now 4.The Awesomeness That Is Google 5.Traditional Versus Digital Content 6.Web 1.0 Versus Web The Purpose Of A Business Website 8.Pull Marketing – Search Engine Optimization

Course Overview 9.Push Marketing – , Pay-per-Click, and Search Engine Marketing 10.Drive Marketing – Affiliate Marketing 11.Understanding Website Effectiveness 12.Web 3.0 – Social Media 13.The Wonderful World of Wordpress 14.Social Media Marketing 15.Mobile Media Marketing 16.Class Presentations

Assignments and Grading Mid-term assignment (individual) - 20% of final grade: ● Identify an actual/imaginary business to create an internet marketing plan for, based on the internet marketing principles discussed in Modules 1-4 ● Due at end of Week 6. ● Submit questions via class blog/ after Week 3. ● Graded on: ● Insightfulness of proposals ● Effectiveness of communication ● Mastery of course

Assignments and Grading Final assignment (team) - 50% of final grade: ● Each 3-4 person team will select from members' Mid-Term assignment a business that will be the focus of an internet marketing plan. ● Teams will develop an internet marketing plan that demonstrating their understanding of the various digital strategies presented in class - laying out their proposed strategies and reasoning in detail. ● Assignment due at the end of the course. ● Submit questions via class blog/ after Week 8.

Assignments and Grading Final assignment (team) - 50% of final grade: ● Graded on: ● Insightfulness of proposals ● Effectiveness of communication ● Mastery of course concepts in proposed application

Assignments and Grading Classroom presentation - 20% of final grade: ● Presentation will be a brief minute summary of each team's final assignment. ● Presentations on last night of class. ● Graded on: ● Insightfulness of proposals ● Effectiveness of communication ● Mastery of course concepts in proposed application ● Instructor's evaluation: 10% of final grade ● Peers' evaluation: 10% of final grade

Assignments and Grading Classroom participation - 10% of final grade: ● Graded on interaction with instructor/peers

Questions?