PORSCHE HYBRID SERIES PORSCHE INTELLIGENT PERFORMANCE
-Porsche Hybrid Series -Hybrid Vehicle Business Overview -What is Hybrid -Porsche Hybrid Series -Hybrid Vehicle Business Overview Trends, Target Market, SWOT -Marketing Strategies Auto Exhibition, Media exposure, Test Drive, Brand Value PORSCHE INTELLIGENT PERFORMANCE
What is Hybrid? PORSCHE INTELLIGENT PERFORMANCE
What is Hybrid? Recharging: Engine->Power Electronics->Cable->Flywheel Battery Release: Flywheel Batter->Cable->Power Electronics-> Electric Motors PORSCHE INTELLIGENT PERFORMANCE
Less Gasoline, Higher Speed What is Hybrid? -Advantages -Less CO2 Engine, Electric Motor -Higher Efficiency Less Gasoline, Higher Speed PORSCHE INTELLIGENT PERFORMANCE
Porsche Hybrid Series PORSCHE INTELLIGENT PERFORMANCE
Porsche Hybrid Series Cayenne 911 GT3 PORSCHE INTELLIGENT PERFORMANCE
Porsche Hybrid Series PORSCHE INTELLIGENT PERFORMANCE
Top Track Speed: 150 mph(240km/h) Porsche Hybrid Series -Features and Specs 380 hp @ 5500 rpm 0~60 mph: 6.1s Top Track Speed: 150 mph(240km/h) PORSCHE INTELLIGENT PERFORMANCE
Porsche Hybrid Series -Prizes -Image -Brand Value -Performance -Customers PORSCHE INTELLIGENT PERFORMANCE
Hybrid Vehicle Business Overview PORSCHE INTELLIGENT PERFORMANCE
Compare with Nissan, Ford and Toyota -Target Market Business Overview -Trends Compare with Nissan, Ford and Toyota -Target Market -SWOT PORSCHE INTELLIGENT PERFORMANCE
Business Overview -Trends: Hybrid PORSCHE INTELLIGENT PERFORMANCE
-Trends: Compare with Ford, Toyota and Nissan Hybrid Business Overview -Trends: Compare with Ford, Toyota and Nissan Hybrid PORSCHE INTELLIGENT PERFORMANCE
United States of America Europe Taiwan Business Overview -Target Market United States of America Europe Taiwan PORSCHE INTELLIGENT PERFORMANCE
Business Overview -SWOT Strengths Weaknesses Opportunities Threats -Strong Brand Image -High quality products -Focalization on a profitable niche market -Very high financial margin -Operational Flexibility -Optimized value chain Weaknesses -Focus on luxury segment leads to restricted growth in the luxury segment -Relatively small innovation capacity –> dependence on external innovation suppliers Opportunities -Technological synergies with VW -Reduce future consumption and environmental pollution Threats -Strong competitive rivalry in automobile industry -High ecological standards -Dependence on oil -Other companies already developed hybrid technology, such as Toyota Helpful Harmful Internal External PORSCHE INTELLIGENT PERFORMANCE
Business Overview -SWOT Strengths Helpful Harmful Internal External -Strong Brand Image -High quality products -Focalization on a profitable niche market -Very high financial margin -Operational Flexibility -Optimized value chain Helpful Harmful Internal External PORSCHE INTELLIGENT PERFORMANCE
Business Overview -SWOT Strengths Weaknesses Opportunities Threats -Strong Brand Image -High quality products -Focalization on a profitable niche market -Very high financial margin -Operational Flexibility -Optimized value chain Weaknesses -Focus on luxury segment leads to restricted growth in the luxury segment -Relatively small innovation capacity –> dependence on external innovation suppliers Opportunities -Technological synergies with VW -Reduce future consumption and environmental pollution Threats -Strong competitive rivalry in automobile industry -High ecological standards -Dependence on oil -Other companies already developed hybrid technology, such as Toyota Helpful Harmful Internal External PORSCHE INTELLIGENT PERFORMANCE
-Focus on luxury segment leads to restricted Business Overview -SWOT -Focus on luxury segment leads to restricted growth in the luxury segment -Relatively small innovation capacity –> dependence on external innovation suppliers Weaknesses Helpful Harmful Internal External PORSCHE INTELLIGENT PERFORMANCE
Business Overview -SWOT Strengths Weaknesses Opportunities Threats -Strong Brand Image -High quality products -Focalization on a profitable niche market -Very high financial margin -Operational Flexibility -Optimized value chain Weaknesses -Focus on luxury segment leads to restricted growth in the luxury segment -Relatively small innovation capacity –> dependence on external innovation suppliers Opportunities -Technological synergies with VW -Reduce future consumption and environmental pollution Threats -Strong competitive rivalry in automobile industry -High ecological standards -Dependence on oil -Other companies already developed hybrid technology, such as Toyota Helpful Harmful Internal External PORSCHE INTELLIGENT PERFORMANCE
-Technological synergies with VW Business Overview -SWOT -Technological synergies with VW -Reduce future consumption and environmental pollution Opportunities Helpful Harmful Internal External PORSCHE INTELLIGENT PERFORMANCE
Business Overview -SWOT Strengths Weaknesses Opportunities Threats -Strong Brand Image -High quality products -Focalization on a profitable niche market -Very high financial margin -Operational Flexibility -Optimized value chain Weaknesses -Focus on luxury segment leads to restricted growth in the luxury segment -Relatively small innovation capacity –> dependence on external innovation suppliers Opportunities -Technological synergies with VW -Reduce future consumption and environmental pollution Threats -Strong competitive rivalry in automobile industry -High ecological standards -Dependence on oil -Other companies already developed hybrid technology, such as Toyota Helpful Harmful Internal External PORSCHE INTELLIGENT PERFORMANCE
-Strong competitive rivalry in automobile industry Business Overview -SWOT -Strong competitive rivalry in automobile industry -High ecological standards -Dependence on oil -Other companies already developed hybrid technology, such as Toyota Threats -Strong competitive rivalry in automobile industry Helpful Harmful Internal External PORSCHE INTELLIGENT PERFORMANCE
Marketing Strategies PORSCHE INTELLIGENT PERFORMANCE
Advertisement (Magazines an Television) Slogan 24 Hours Nürburgring Marketing Strategies -Auto Exhibition Geneva motor show -Media exposure Advertisement (Magazines an Television) Slogan 24 Hours Nürburgring -Test Drive Focus on buyer who’ve already own a Porsche -Brand Value Porsche design PORSCHE INTELLIGENT PERFORMANCE
Marketing Strategies -Auto Exhibition Geneva Motor Show PORSCHE INTELLIGENT PERFORMANCE
Marketing Strategies -Media exposure Advertisement (Magazines and Television) PORSCHE INTELLIGENT PERFORMANCE
-Slogan of Cayenne S Hybrid The future of the sports car. Marketing Strategies -Slogan of Cayenne S Hybrid The future of the sports car. Future Power? Sports SUV Sports Car PORSCHE INTELLIGENT PERFORMANCE
(Officially called ADAC 24h Rennen Nürburgring in German ) Marketing Strategies -Media exposure 24 Hours Nürburgring (Officially called ADAC 24h Rennen Nürburgring in German ) -May 13-16 -AT&T Williams -F1 Nico Hulkenberg PORSCHE INTELLIGENT PERFORMANCE
Marketing Strategies -Test Drive PORSCHE INTELLIGENT PERFORMANCE
Marketing Strategies -Brand Value Porsche design PORSCHE INTELLIGENT PERFORMANCE
PORSCHE INTELLIGENT PERFORMANCE
Presented by Elsie 595202521 Kurt 595201034 Luc 594202043 Yen 595202533 PORSCHE INTELLIGENT PERFORMANCE