Serena Software Rajiv Amar Director, R&D Serena Dashboard Rajiv Amar Director, R&D SERENA SOFTWARE INC. Copyright © 2010 Serena Software, Inc. 4/19/2017

Serena Software Serena Software helps organizations orchestrate their application development, IT and business processes. More than 3,000 enterprises, encompassing almost one million users worldwide, depend on Serena’s Application Lifecycle Management, Service Management and Business Process Management solutions to deliver great applications with confidence and to automate important processes for speed, auditability and efficiency. Headquartered in Silicon Valley, Serena serves enterprise customers from 29 offices in 14 countries. SERENA SOFTWARE INC.

Disconnected Processes Today’s IT Dilemma Disconnected IT App Dev IT Ops Disconnected Processes Disparate Tools SERENA SOFTWARE INC.

Consolidate Or Orchestrate Serena Software Two Choices…… Consolidate Or Orchestrate Copyright © 2010 Serena Software, Inc. 4/19/2017

Our Approach Serena Release Manager Serena Dashboard Serena Development Manager Production Service Manager S M SBM Develop Demand Deploy Dim RM PC Dim CM PVCS ZMF Vault Control Automation Svc Catalog Serena Requirements Manager To deliver on the promise of Orchestrated IT, the first thing we did was to integrate Serena products….out of the box…industrial strength….fully supported by Serena…review Serena cylinders Next, we developed industrial strengths, out of the box integrations with popular 3rd party tools To help solve the multi process & e2e visibility problem we’ve added additional analytics technology to increase the dash board and reporting capability of Serena Business Manager This new technology helps customers to merge artifacts and data from Serena and non Serena products into a single view….so for example, Agile to RM to Testing Serena’s new analytics capability allows our customers to create their own world class dash boards across Serena and non Serena tools Copyright © 2011 Serena Software, Inc. All rights reserved.

Serena’s Orchestrated IT Strategy Serena Software Serena’s Orchestrated IT Strategy Business Users & Customers Serena Request Center Development Operations Serena Lifecycle Dashboard Serena Demand Manager Serena Development Manager Serena Release Manager Serena Service Manager Serena Business Manager Copyright © 2010 Serena Software, Inc. 4/19/2017

Top 4 Issues with Metrics & Business Intelligence $ Too Expensive Too Long Siloed Tools & Teams Frequent Changes SERENA SOFTWARE INC.

Serena Dashboard Across All Tools Out of the Box Data + Process Drill down to source data, including third-party tools Pre-configured IT dashboards and metrics Data + Process Flexible & Easy See both IT data & process metrics Customize views, charts, report publication & more SERENA SOFTWARE INC.

80+ What’s in the BOX Project Management Requirements Management Quality Management Development Management Release Management Mainframe Management Service Requests Demand Management IT Operations CIO 80+ SERENA SOFTWARE INC.

3 Ways to Personalize Your Own Dashboard Professional Services End Users Administrators Published reports within views Personalize views New report types Create views Manage Connection Resources Manage attributes with existing reports and views Integrate 3rd party content Add objects to existing metadata Customize Dashboard SERENA SOFTWARE INC.

Flexible & Modern Architecture Dashboard Reports Metadata Model JDBC JDBC XML (ETL) Web Services or DB Access Data Warehouse ETL Requirements Manager Development Manager Release Manager Service Manager ZMF Third-Party Tools SBM SERENA SOFTWARE INC.

Serena Dashboard Demo in 2 Steps Simple to set up Using the Dashboard SERENA SOFTWARE INC.

Questions + Answers Serena Software SERENA SOFTWARE INC. Copyright © 2010 Serena Software, Inc. 4/19/2017