Boating is fun… we’ll show you how ® 1 BoatUS Online Program P/D/Lt/C Eileen Rickard, SN Stf/C Andy Sumberg, SN Status Report

 BRLL implemented 30 October  Handout  Delivered electronically  Not give away the seminar  Use classroom handout to start  Key points only  Marketing approach  BRLL implemented 30 October  Handout  Delivered electronically  Not give away the seminar  Use classroom handout to start  Key points only  Marketing approach Implementation 2

 Overlapping development  Three seminars  VHF  Weather  Radar  First Course  Cruising and Cruise Planning  Overlapping development  Three seminars  VHF  Weather  Radar  First Course  Cruising and Cruise Planning In the Works 3

 Need to shoot some video  Course firsts  Testing  Full book required  Amazon  Longer term requirements  Video Production Coordinator  Graphics and Video Librarian  Need to shoot some video  Course firsts  Testing  Full book required  Amazon  Longer term requirements  Video Production Coordinator  Graphics and Video Librarian In the Works 4

 Developing the seminars/course  Stf/C Andy Sumberg, SN  D/Lt Steve Ellis – Claro Programming  Lt/C Ken Leque, SN – VHF  P/R/C Ronald Kessel, SN-IN – Weather  P/C Thomas Toomey, SN – RADAR  R/C Chuck Wells, SN-IN – Cruise Planning  Steve Easley - Video Production Coordinator  Handouts  Al Bruhin  Developing the seminars/course  Stf/C Andy Sumberg, SN  D/Lt Steve Ellis – Claro Programming  Lt/C Ken Leque, SN – VHF  P/R/C Ronald Kessel, SN-IN – Weather  P/C Thomas Toomey, SN – RADAR  R/C Chuck Wells, SN-IN – Cruise Planning  Steve Easley - Video Production Coordinator  Handouts  Al Bruhin Development Thanks To: 5

 During 2013  93  69 PIC  24 BRLL  Target Market  74 non-members (80%)  19 USPS Members  $3124 Gross Revenue  $1935 Net Revenue  $129 Joint Marketing  During 2013  93  69 PIC  24 BRLL  Target Market  74 non-members (80%)  19 USPS Members  $3124 Gross Revenue  $1935 Net Revenue  $129 Joint Marketing Sales 6

 Ongoing process  Joint Team  USPS volunteers  USPS Marketing Director  Boat US Foundation Employees  BoatUS Foundation Graphics Team  Ongoing process  Joint Team  USPS volunteers  USPS Marketing Director  Boat US Foundation Employees  BoatUS Foundation Graphics Team Marketing 7

 Rollout push  Promotion at Annapolis Boat Show  USPS internal/Enlisting Squadron marketing  Video to show at district  Promo items for local boat shows  Advertising  Quimby’s Cruising Guide  Social Media  PR News Articles  Ads for Squadron Websites  Web Site  Rollout push  Promotion at Annapolis Boat Show  USPS internal/Enlisting Squadron marketing  Video to show at district  Promo items for local boat shows  Advertising  Quimby’s Cruising Guide  Social Media  PR News Articles  Ads for Squadron Websites  Web Site Marketing 8

 Joint USPS/BoatUS Marketing Team  Dave Rickard  Tammy Brown  Amanda Suttles  Tony Byrd  BoatUS Foundation Graphics Team  Tom Brincka  Joint USPS/BoatUS Marketing Team  Dave Rickard  Tammy Brown  Amanda Suttles  Tony Byrd  BoatUS Foundation Graphics Team  Tom Brincka Marketing Thanks To: 9

10

 Released  Partner in Command  Boating on Rivers, Locks and lakes  In production  Weather (March 2014)  VHF (April 2014)  Radar  Released  Partner in Command  Boating on Rivers, Locks and lakes  In production  Weather (March 2014)  VHF (April 2014)  Radar Joint project with Boat/US 11

 Next up  Hurricanes & BOATS (by summer 2014)  Using GPS  Knots, Bends and Hitches for Mariners  Next up  Hurricanes & BOATS (by summer 2014)  Using GPS  Knots, Bends and Hitches for Mariners Joint project with Boat/US 12

 Content expertise – usually committee member  Video updates to content  Source through other vendors  YouTube good starting place  Source through USPS members  Shoot if needed  Animations and Graphics  Content expertise – usually committee member  Video updates to content  Source through other vendors  YouTube good starting place  Source through USPS members  Shoot if needed  Animations and Graphics Online course development 13

 Refine existing content  Identify video, animation, and graphics needs  Search for existing content  Develop in-house as needed  Storyboard content  Develop in Claro  Port to LMS (Learning Management System)  Refine existing content  Identify video, animation, and graphics needs  Search for existing content  Develop in-house as needed  Storyboard content  Develop in Claro  Port to LMS (Learning Management System) Steps in course development 14

 No existing video content  Sent appeal to membership via Sail Angle  Result – about 10 hours of video  Small pool of images  Also Sail Angle appeal  Over 2000 images  Old tired graphics  Reworked by Boat/US graphics team  No existing video content  Sent appeal to membership via Sail Angle  Result – about 10 hours of video  Small pool of images  Also Sail Angle appeal  Over 2000 images  Old tired graphics  Reworked by Boat/US graphics team Example BRLL 15

 No existing video content  Material not likely from membership  Partners  Eckerd College SAR  iCom  Standard Horizon  Graphics: Boat/US graphics team  No existing video content  Material not likely from membership  Partners  Eckerd College SAR  iCom  Standard Horizon  Graphics: Boat/US graphics team Example VHF 16

 Team members to lead or assist with an online module  Its not rocket science, just some work  Or as the NASA rocket scientist once said, “Come on, we can do this, its not brain surgery.”  Team members to lead or assist with an online module  Its not rocket science, just some work  Or as the NASA rocket scientist once said, “Come on, we can do this, its not brain surgery.” Needs 17