What are Consumers? A person who uses a product or service.

Slides:

Advertisements

Similar presentations

Maslow’s Theory Self- Actualization Esteem Love and Belonging Safety and Security Physical.

Advertisements

Food Meeting Our Needs Maslow’s Hierarchy of Needs Applied to Food and Eating Habits Mrs. Krebs Period 1-9.

Maslow’s Hierarchy Of Needs

Hierarchy of Needs Abraham Maslow. What Is the Hierarchy of Needs? The hierarchy of needs is one of the best-known theories of motivation. Created by.

Maslow’s Hierarchy of Needs

The Human Need For Communication

Maslow’s Hierarchy of Needs

Britney Dailey. Abraham Maslow moved away from the view that people are controlled by the subconscious or by the environment. He believed individuals.

Maslow’s Pyramid.

Consumer Motivation.

Housing & Interior Design.  Analyze needs, values, and goals as they relate to lifestyle and life cycle.  List the levels of Maslow’s Pyramid.  Explain.

H EALTH AND SOCIAL By Rosie calway. P HYSIOLOGICAL Breathing Food Water Sex Sleep Exercise The need for water, food, air and sleep. Maslow believed that.

Chapter 11: Maslow’s Hierarchy of Needs Theory and Motivation

Emotional Literacy An introduction. Emotional Literacy Definition Recognising, understanding, appropriate expressing and effective handling of emotional.

Consumer Motivation BMI3C. First… List the last 10 things you bought that cost over $10 We’ll come back to this list in a little bit.

* Theory developed to rank needs of all people * Marks the development of people in stages * 5 stages to complete self-understanding * Maslow's belief.

Outcome 1.1 & 1.4.  What makes a family “healthy”?  Are the family relationships in The Family Stone healthy?

Advertising and Sales Promotion ©2013 Cengage Learning. All Rights Reserved. Chapter 2.

FINISH YOUR HOUSE Foundation Foundation – the part that gives strength and support: Who are the persons that live with you or who supports you? Walls Walls.

The class is stranded on a deserted island. The island is in the northern Atlantic and it is September. There are no other people or buildings on the island;

© South-Western Publishing MARKETING BEGINS WITH CUSTOMERS Understanding Consumer Behavior What Motivates Buyers? Types Of Decision-Making.

Maslow’s Theory Maslow’s theory maintains that a person does not feel a higher need until the needs of the current level have been satisfied. Maslow's.

Maslow’s Hierarchy of Needs. Maslow’s Theory “We each have a hierarchy of needs that ranges from "lower" to "higher." As lower needs are fulfilled there.

Unit 1: Business Fundamentals 1.A Economic Basics Wants vs Needs.

Chapter 3 Your Changing Personality Health 10 Ms. Meade.

OBTAINING MENTAL & EMOTIONAL HEALTH CHARACTERISTICS, HIERARCHY OF NEEDS, PERSONALITY.

Maslow’s Hierarchy of Needs Notes

Mental Emotional Needs. Create your own Basic Needs Pyramid You will create a pyramid by answering the following questions: * What are the most important.

Theories of Motivation Kaitlyn, Paul, Trevor, and Wesley.

MARKETING BEGINS WITH CUSTOMERS

NEEDS  Needs are basic items that are required for living.  All people have the same basic needs.  Basic needs must be met for proper growth and development.

Maslow’s Hierarchy of Needs. Maslow Maslow's Hierarchy of Needs Five levels of needs Seen as a hierarchy The most basic need emerges first People move.

MENTAL & EMOTIONAL HEALTH UNIT 2. HAVING POSITIVE EMOTIONAL/ EMOTIONAL HEALTH… Means you can manage your emotions in a healthy way & deal with the demands.

What is Business?.

Ms. Siu.  Psychologist  1943: “Theory of Human Motivation”  1954: Motivation and Personality.

Chapter 2 Managing Emotions. Lesson 1 Your Emotions.

Achieving Good Mental Health Chapter 7 Pages

Lesson 2 November 1 st, Defence Mechanisms  Techniques you used to protect yourself from being hurt emotionally.  Using repeatedly is not good.

Make a list of items you would take if you were going to be stranded on a deserted island for an unknown amount of time. These items must be able to fit.

Abraham Maslow The Hierarchy of Needs Psychology 2314 Dr. McGinty.

Maslow’s Hierarchy of Needs

MARKETING STARTS WITH CUSTOMERS

Do Now: Write down 5 things that you’ve purchased in the last week.

FINISH YOUR HOUSE Windows – allow us to see in and out: What do you think others see in you? Roof – is like the goal of a house; it helps us know what.

The Humanistic Approach Humanism

Objective 1.01: Explain how homes meet individual and family needs throughout the life cycle. Interior Design 1.

Explaining human behavior…trying to answer the “why” of what we do.

Physiological Needs These include the most basic needs that are vital to survival, such as the need for water, air, food, and sleep. Maslow believed that.

Maslow’s Hierarchy of Needs

Abraham Maslow.

Motivation 1 1.

Maslow’s Hierarchy of Needs

Maslow’s Hierarchy of Needs

More on how advertisers appeal to customers

Maslow’s Hierarchy Of Needs

Agent of socialization

Agent of socialization Pages

Maslow’s Hierarchy of Human Needs Abraham Harold Maslow

Hierarchy of Needs Abraham Maslow.

Maslow’s Hierarchy of Needs

Maslow’s Hierarchy of Needs

What are Consumers? A person who uses a product or service.

MARKETING STARTS WITH CUSTOMERS

Scope and Sequence 1. Needs and Wants a. Difference of needs and wants b. Hierarchy of needs c. Sectors that influence needs and wants 2. Consumption a.

Maslow’s Hierarchy of Needs

BBI2O Exploring Business….

Maslow’s Hierarchy of Human Needs Abraham Harold Maslow

Motivation 1 1.

Maslow’s Theory of Human Needs

Presentation transcript:

What are Consumers? A person who uses a product or service. If you use products regularly, you are a consumer.

The Buying Decision What are consumers thinking when making purchases? Depends on the product or service TV vs. candy Planned and researched or impulse?

Think / Pair / Share What is the last MAJOR purchase that you had a say in making? Think it over by yourself and, when you are ready, discuss the purchase with the person next to you. What was the process involved in your purchase?

MOTIVATION Need or want Biological – basic, physical needs Emotional – love, joy, fear Rational – thinking part of us Social – peer pressure

Need Motivation? http://youtube.com/watch?v=UfWTQA6QPk4

Needs Vs. Wants What is a need? What is a want? Essential to survival Examples Food Protection Sense of belonging What is a want? Not necessary to survival but add pleasure and comfort to our lives Examples Cable television XBox

Motivational Theory –Maslow’s Hierarchy of Needs Why do consumers make the purchases they do?

Mazlow Continued Physiological Needs The most basic needs that are vital to survival, such as the need for water, air, food, and sleep Security Needs These include needs for safety and security. Examples: steady employment, health insurance, safe neighbourhoods, and shelter from the environment. Social Needs Belonging, love, acceptance and affection. Example: friendships, romantic companionship, involvement in social, community, or religious groups.

Mazlow Continued Esteem Needs The need for things that reflect on self-esteem, personal worth, social recognition, and accomplishment. Self-actualizing Needs These people are self-aware, concerned with personal growth, less concerned with the opinions of others, and interested fulfilling their potential.

Fad A fad is a product, service, or idea that is extremely popular for a very brief period of time, then it becomes unpopular just as quickly Examples include: Movies Books Songs Who Let the Dogs Out?

Fads Furby Tamagotchi Many were sold when it came out After a while no one wanted one Tamagotchi Were very popular A lot of kids had one After a while they declined

What does the Fad graph look like?

Trends A trend is different than a fad in that it has a more lasting effect on the marketplace Example: Based on population forecasts/trends, RBC just announced they plan to open another 1000 branches before 2010 to service an ageing cliental and increasing immigrant group that prefers to do their banking at a branch.

Trends Disco Clothes Leggings and Flats Many people were wearing them Happened in the 70’s Influenced by disco Leggings and Flats Lots of people wearing them People started wearing these all of a sudden They are popular.