CrossTour Fair “A Danubian Al-TOUR-native Dream” 26-30 January 2012 “Creation of a tourism product- steps and co-operations among guest houses, attractions” January, 29th 2012 Rousse, Bulgaria

How to begin? – Chain of Tourist Product development vs. Satisfaction To book, to get to and be back from the destination To obtain information The stay at the destination Animation on the spot Mediation and Transport Information Accommodation Attractions ADDITIONAL SERVICES

The Tourist Product Tourist Economy Primary element of tourism Composition of various elements Organic and sellable 80% of time composed by consumer itself

The Tourist Product Base Factors Elements of spontaneous attractiveness Natural Cultural Elements of derived attractiveness Infrastructural Organizational

FUNDAMENTAL ELEMENTS OF THE TOURIST PRODUCT Building up of Tourist Products FUNDAMENTAL ELEMENTS OF THE TOURIST PRODUCT

Fundamental elements of the Tourist Product Elements of spontaneous attractiveness Natural Climatic Landscape Thermal resources Health care resources Cultural Historical Artistic Folklore Cultural events

Tourism Product Development Tourism products are a combination of two components: ACTIVITY SETTING

Tourism Product Development SETTINGS... Built Environments Natural Environments

Tourism Product Development BUILT ENVIRONMENTS... Theme parks Resorts Infrastructure

Tourism Product Development CARRYING CAPACITY Built Environments Natural Environments

Tourism Product Development NATURAL SETTING Many tourists are accepting of a small number of people around them, but generally travel to natural settings to experience some degree of solitude and quiet.

Tourism Product Development

Fundamental elements of the Tourist Product Elements of derived attractiveness Accommodation structures and Catering Communications, transportation systems and infrastructures

Fundamental elements of the Tourist Product Elements of derived attractiveness Complementary facilities Sport Events Entertainment Permanent (recreational, sport and cultural facilities) Occasional (entertainment, cultural and art events)

Fundamental elements of the Tourist Product Base Qualification Human Contact + Human resources requirements The civic and cultural education The technical and professional preparation The conscientiousness The readiness to help and The sense of Hospitality Tourism = Industry of Hospitality

CREATION AND BUILDING OF THE TOURIST PRODUCT Creation of Tourist Products CREATION AND BUILDING OF THE TOURIST PRODUCT

Creation and building of the Tourist Product Tourist Product is a composed one! It must be formulated, created and marketed as a ‘TOURIST PACKAGE’

Creation and building of the Tourist Product Combination and mixture of elements of spontaneous and derived attractiveness Essential factors like transportation recreational facilities complementary services Executed by capable organizations TOUR OPERATORS

Creation and building of the Tourist Product SPONTANEOUS attractiveness DERIVED attractiveness Transportation Recreation facilities Complementary services PACKAGE

The best example of a Tourist Product Packages PACKAGES The best example of a Tourist Product BUILT by Tour Operator SOLD by Travel Agent

Packages A package consists of: series of integrated services (tourist and transportation) bought, assorted and sold by Tour Operator distributed by Travel Agents to Consumer at fixed global price

Packages - Holiday Travel ATTRACTIONS AND IMAGE FACILITIES - SERVICES EVENTS Quality/Price Ratio

THE TOURISM PRODUCT INTEGRATION

TRANSFORMATION EFFORTS VS. OUTCOMES Q S P C T I M E Q – quality; S – strategy; P – professionalism; C - capacity

Integration process The concept of customer integration is defined as an engagement and moreover active interaction and participation of the customers in the process of tourist product provision: At product level At strategic level At operational level

creative and social framework The partnership’s creative and social framework Institutions. Library, Music school, Community centre, Sports facilities, Museum People. Artists, innovators and engaged. Symbol analysis's and experts. The Social capital. Clubs and associations. Voluntary work. Networks Businesses. Innovative & knowledge-intensive industries + national www.kulkom.dk 2007

The Partnership’s Creative Framework Necessary in order to drive innovation in the experience society Necessary so that the region can reach its strategic goals Settlement and population Business development Tourism www.kulkom.dk 2007

Challenge of the partnership within and outside the region (1) To build upon its roots and renew its identity To embrace globalisation, new cultures, values and opportunities To seize its spot within the region(s) To develop knowledge, arts, culture and Experience Economy www.kulkom.dk 2007

Challenge of the partnership within and outside the region (2) To place its creative framework requirements in a growth perspective To involve residents, businesses and grass root organisations Network city with a good narrative? A bridged municipality? www.kulkom.dk 2007

Alexander Graham Bell To keep eyes wide open… “Sometimes we stare so long at a door that is closing that we see too late the one that is open!” Alexander Graham Bell