Changing Domain Name System Current knowledge Introduction of DNS and IP addressing The Need For More Domains HBJ Case Study Icann’s Helping Hand An End.

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Presentation transcript:

Changing Domain Name System Current knowledge Introduction of DNS and IP addressing The Need For More Domains HBJ Case Study Icann’s Helping Hand An End To The Problem ?

Current Knowledge There are more than 200 top-level domains on the Internet, examples of which include the following:.us - United States.uk - United Kingdom There are also generic names, examples of which include the following:.edu - educational sites.com - commercial sites.gov - government sites org - non-profit sites..net - network service

Introduction of DNS and IP addressing

The Need For More Domains As things stand just now there are 20 million addresses registered with the.com field The.com field is the most popular field throughout the world Nearly every common word in the English dictionary has been registered Remember the DNS system is a way to easily remember a site instead of trying to remember a list of IP numbers Once the domain names begin to get difficult to remember, it reduces the purpose of the DNS System Because of Lack of good names, domain names have become a valuable commodity

HBJ Case Study: The Demand for Domain Names In Scotland’s largest ever domain name acquisition HBJ were commissioned by the Halifax PLC. Deal worth in excess of $1m Securing the domain name was critical to the successful implementation of the entire brand strategy Difficulty encountered tracking down the owners of IF.com US legal system’s tough approach to cyber-squatting Multiple web site hits, bombarding the site with packets of data and utilising PING and TRACEROUTE technologies to identify the moving target on the Internet

Iccans Helping Hand ICANN -Internet Corporation for Assigned Names and numbers In order to free up more domain names ICANN are releasing the following 7 top level domain names.aeroAir-transport industry.bizBusinesses.coopNon-profit cooperatives.infoUnrestricted use.museumMuseums.nameFor registration by individuals.proAccountants, lawyers, and physicians

An End to the Problem ? 7 New domains Only 5 are commercially restricted A lot of companies are using up these domains by forwarding them to their existing websites Why ? In a bid to protect their brand name The Domain Game, still needs more solutions.