Cisco Confidential 1 © 2010 Cisco and/or its affiliates. All rights reserved. FY13 Collaboration Campaigns Faith Wheller Head of Collaboration Marketing Programs Cisco

© 2010 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 2 Collaboration Overview Current Campaigns Collaboration Breakaway PLUS Collaboration Breakaway PLUS Mid Market Win the Workspace with Jabber Collaboration Breakaway PLUS Promotion Partner Execution Options What’s coming over the next 6 months? Further Resources

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© 2010 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 4 Unified Communications IP Telephony Voice end-points TelePresence Executive, Room & Immersive Executive, Room & Immersive Collaboration Applications WebEx Jabber WebEx Social (Quad) Customer Collaboration Contact Center (IVR & Analytics) Contact Center (IVR & Analytics)

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Cisco Confidential 7 Play Brief HTML 4 Campaign Implementation Guide Event in a Box incl PPT s Direct Mail Landing Pages Online Banner Ads At a Glance Social Media Guide Whitepapers & 3 rd party Reports Competitive Info Case Studies Call Guide Video Montages Info-graphic

© 2010 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 8 Campaigns can be used Standalone 2 or more campaigns can be used as a mix and match Campaigns can be run sequentially, in any order Full asset deck can be used per campaign for a comprehensive campaign (recommended), or hand-picked for a bespoke campaign Available Offers include: s & Landing Pages Copy Blocks Web & Event Banners Call Scripts Sales Enablement Documents Competitive Battlecards Social Media Suggestions Organizational Comms Mobile Productivity Customer Satisfaction Optimizing IT Team Performance

© 2010 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 9 “I want to drive revenue around Video and Mobile Productivity” Collaboration Breakaway PLUS Promo Online Banner Ads Social Media Guide Mix & Match s & Landing Pages Whitepapers & Reports Call Guide How do I generate pipeline through sales & marketing? What are the financial incentives from Cisco?

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Cisco Confidential 13 mConcierge Partner Demand Center Partner Marketing Central Self Service Talk to mConcierge in UKI/Germany/France to try out this new service Work with Cisco Partner Demand Centre for Campaign Execution Access the assets and resources from Cisco Partner Marketing Central to build and execute your own campaign

© 2010 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 14 PDC hosted Gated Assets PDC hosted Gated Assets PDC Executed . Single/Multiple sSingle/Multiple s Single/Multiple ThemesSingle/Multiple Themes PDC Executed . Single/Multiple sSingle/Multiple s Single/Multiple ThemesSingle/Multiple Themes PDCManagedTelequalificationPDCManagedTelequalification Optional PDC hosted Seminar MQLMQL PDC hosted Microsite Microsite

© 2010 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 15 Partner Hosted Gated Assets Partner Hosted Gated Assets Partner Executed Individual or Multiple sIndividual or Multiple s Individual or multiple themesIndividual or multiple themes Partner Executed Individual or Multiple sIndividual or Multiple s Individual or multiple themesIndividual or multiple themes Landing Page Partner Sales Follow up Partner Hosted Seminar LeadsLeads

© 2010 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 16 55% Baseline COMPETITIVE DISPLACEMENT Call Control Voic Presence Conferencing Telepresence Endpoints UPGRADES Call Control Voice & Video Endpoints +5% Voice & Video Accelerator CUCM Mandatory 10% of the HW endpoints must be Video +4% Collaboration Accelerator 50% of Total Software Licenses in BOM through a combination of the following: CUWL, Webex, Jabber, WebEx Social and Contact Center UCSS Required if available Minimum of 10% of BOM List Price 65% Special Incentives Available for all baseline eligible deals Cius & Accessories – VXC – BE6K CUWL Bundle – UCS – CUWL Migration – CUBE – TelePresence Touch – TelePresence Server – TMS – Packaged CCE Seeding Incentives Available for all baseline eligible deals Cius 10 for 5 – VXC X for Y – EX60 4 for 2 - Baseline and Accelerator Discounts apply to all eligible products - Accelerators can be used independently or in combination

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Cisco Confidential 18 Introduce: Get Ready to Innovate with Collaboration (GMP structure theme) Plays: -Collab in the Cloud (xSell) -Innovate with Voice & Video on the Desktop (Migrate/Upsell) -BYOD Smart Solution (xArch xSell) Pervasive Video CB PLUS (Phase II DG) Win the Workspace With Jabber Play Q3Q4Q1Q2Q3Q4 FY`13 Mid Mkt (BE 6000) Customer Collaboration FY`12 Spring Launch Fall Launch Oct. 2-9 Innovate with Visual Collaboration Mid-Market Solutions (xArch Acquire) * Placeholder names Microsoft Compete (Acquire)

© 2010 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 19 Useful SitesUseful Sites Partner Marketing CentralPartner Marketing Central Collaboration Breakaway PLUS promotion: Collaboration Breakaway PLUS: m/Orgs/Initiative.aspx?id=936 Collaboration Breakaway PLUS Mid- Market s/Initiative.aspx?id=1501 Win the Workspace with Jabber: s/Initiative.aspx?id=1514 Cisco Brand Exchange: Collaboration Social Pages: borationProductInformation Cisco Business Edition 6000 Solution Resources: Cisco Jabber: Partner Facing Collaboration Business Experience tool: partners/collab_business_exp_tool/hor izontal_external_en.html#/welcome For any Collaboration campaign specific enquiries please contact Faith Wheller Petra Almering For any Collaboration campaign specific enquiries please contact Faith Wheller Petra Almering

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Thank you.

© 2010 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 22 LanguageLink English =936 Russian =1274 German =1025 Italian =1044 Spanish =1679 French =1030 To View the Campaign Implementation Guide Click here: To view Partner Flyer: Click here:

© 2010 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 23 PlayLanguageLink Collaboration Breakaway PLUS Mid market Englishhttps://emea.ciscopartnermarketing.com/O rgs/Initiative.aspx?id=1501 Russianhttps://emea.ciscopartnermarketing.com/O rgs/Initiative.aspx?id=1736 Germanhttps://emea.ciscopartnermarketing.com/O rgs/Initiative.aspx?id=1744 Italianhttps://emea.ciscopartnermarketing.com/O rgs/Initiative.aspx?id=1745 Spanishhttps://emea.ciscopartnermarketing.com/O rgs/Initiative.aspx?id=1738 Frenchhttps://emea.ciscopartnermarketing.com/O rgs/Initiative.aspx?id=1743

© 2010 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 24 PlayLanguageLink Win the Workspace with Jabber Englishhttps://emea.ciscopartnermarketing.com/O rgs/Initiative.aspx?id=1514 Germanhttps://emea.ciscopartnermarketing.com/O rgs/Initiative.aspx?id=1505 Italianhttps://emea.ciscopartnermarketing.com/O rgs/Initiative.aspx?id=1558 Spanishhttps://emea.ciscopartnermarketing.com/O rgs/Initiative.aspx?id=1504 Frenchhttps://emea.ciscopartnermarketing.com/O rgs/Initiative.aspx?id=1500