1 R.K. Prasad CEO

A Few Points to Note  This webinar is being recorded.  Slides and video will be available at CommLab India website within a week (we'll notify you by ).  During the webinar presentation your phones are set to mute in order to provide you the best possible sound quality without background noise.  If you have any question during the presentation, please use the chat functionality of WebEx and type your question any time.  We will answer your questions during the Q&A session. 2

Agenda  Introduction  Concepts of Marketing Mix  Concepts of Promotional Mix  Role of Education and Training in Sales  Types of Audiences  Types of Training  Why eLearning - Case Studies  Summary  Q&A 3

Introduction 4

 Introduction  Concepts of Marketing Mix  Concepts of Promotional Mix  Role of Education and Training in Sales  Types of Audiences  Types of Training  Why eLearning - Case Studies  Summary  Q&A Agenda 5

Concepts of Marketing Mix 6 Marketing Mix Product Place PricePromotion

Concepts of Marketing Mix 7 Product Variety Quality Design Features Brand name Packaging Services Price List price Discounts Allowances Payment period Credit terms Promotion Advertising Personal Selling Sales promotion Public relations Place Channels Coverage Assortments Locations Inventory Transportation Logistics Target Customer Intended Positioning

Agenda 8  Introduction  Concepts of Marketing Mix  Concepts of Promotional Mix  Role of Education and Training in Sales  Types of Audiences  Types of Training  Why eLearning - Case Studies  Summary  Q&A

Concepts of Promotional mix 9 Advertising Sales Promotion Public Relations/ Publicity Personal Selling Direct Marketing

 Introduction  Concepts of Marketing Mix  Concepts of Promotional Mix  Role of Education and Training in Sales  Types of Audiences  Types of Training  Why eLearning - Case Studies  Summary  Q&A Agenda 10

Role of Education and Training in Sales 11 EDUCATION & TRAINING CHANNEL PARTNERS MARKETING & SALES PERSONNEL UNAWARENESSAWARENESSPREFERENCEACTION

 Introduction  Concepts of Marketing Mix  Concepts of Promotional Mix  Role of Education and Training in Sales  Types of Audiences  Types of Training  Why eLearning - Case Studies  Summary  Q&A Agenda 12

Company Sales People Channel Partners Customers Service Staff (Technical and Commercial) Types of Audiences 13

Types of Audiences Company Sales People  Product Knowledge Training  Selling Skills Training  Sales Strategies Training  Sales Process Training 14

Channel Partners  Product Knowledge Training  Selling Skills Training  Sales Strategies Training  Sales Process Training Types of Audiences 15

Types of Audiences 16 Customers  Product Training

Types of Audiences Service Staff  Selling Skills Training  Sales Process Training  Customer Service Training  Product Training Technical Commercial 17

 Introduction  Concepts of Marketing Mix  Concepts of Promotional Mix  Role of Education and Training in Sales  Types of Audiences  Types of Training  Why eLearning - Case Studies  Summary  Q&A Agenda 18

19 Training Product Training Sales Process Training Selling Skills/ Soft Skills Types of Training

Product Training  Features and Benefits  Competitive Comparisons  Basic Trouble Shooting  Knockdown & Assembling  Industry Trends / Best Practices 20

Types of Training Product Training Online Course Example: 21

Sales Process Training  Increased Effectiveness  Increased Efficiency  Reduction of Waste  Customer Satisfaction 22 Types of Training

Sales Process Training Online Course Example: 23 Types of Training

Soft Skills Training  Communication  Customer Service  Time Management  Negotiation Skills 24

Types of Training Soft Skills Training Online Course Example: 25

 Introduction  Concepts of Marketing Mix  Concepts of Promotional Mix  Role of Education and Training in Sales  Types of Audiences  Types of Training  Why eLearning - Case Studies  Summary  Q&A Agenda 26

Why eLearning-Case Studies  Hill- Rom 27

 Axis Communications 28 Why eLearning-Case Studies

 Vocollect 29 Why eLearning-Case Studies

 Goodyear eLearning 30 Why eLearning-Case Studies

 Introduction  Concepts of Marketing Mix  Concepts of Promotional Mix  Role of Education and Training in Sales  Types of Audiences  Types of Training  Why eLearning - Case Studies  Conclusion  Q&A Agenda 31

Conclusion 32  Sales and Training are closely interlinked.  Training encourages repeat and reference sales.  Provide training to sales people, channel partners, customers and support staff.  Educate customer on the latest industry trends and best practices.

 Introduction  Concepts of Marketing Mix  Concepts of Promotional Mix  Role of Education and Training in Sales  Types of Audiences  Types of Training  Why eLearning - Case Studies  Conclusion  Q&A Agenda 33

Open House 34  Your phones are set mute in order to provide you best possible hearing experience without background noise.  Please ask your questions by using the chat functionality of WebEx.

Next Steps 35  Access the Sales and Marketing Courses: sales-and-marketing.php sales-and-marketing.php

Next Steps  Slides and webinar recording will be posted at eLearning resources: webinar.php webinar.php  Register for upcoming webinars (Our next webinar – Learning Design Strategies for Product Training on 13 th Oct, 2011): product-training-webinar.php product-training-webinar.php  Contact CommLab India for your eLearning needs 36

37 THANK YOU