Regions for Economic Change Workshop 2c: Potential of e-inclusion to strengthen territorial cohesion Eric Koch

Intel Corporation World’s largest chip-maker Leading manufacturer of computer, networking and communications products Founded in 1968 First microprocessor introduced in 1971 Operates in over 150 countries – 294 offices and facilities

21 st Century Skills Technology solutions Technology solutions 3M  10M teachers trained 3M  10M teachers trained Intel “Teach” Intel “Teach” Telco Bundles WiMAX PC’s Targeted Platforms Shared Access Accessibility Connectivity EducationContent e-Services Local software SMEs Govt e-Services Curricula 1 bn “connected” people

GOVERNMENT PROGRAMS: FLAVORS Citizen Students Seniors SMB Health HC professionals Assisted Living

50+ INITIATIVE Establish Senior ICT Programs as a contribution to support governments in EU member states and get seniors included as part of the country’s active ageing and healthcare strategies. Co-operate and join forces with interested parties to make a success out of the momentum built via the EU agenda –i2010 strategy –Declaration Riga Conference

Absolute number Computer not available Sharp Internet/PC Usage decline after 50 Source (both graphs)=Eurostat ‘05 60 MILLION EU-25 CITIZENS AGED HAVE NO PC 50+ INITIATIVE – DATA

50+ INITIATIVE - FOCUS PRE PENSIONERS / OLDER WORKERS – DIGITAL INCLUSION Make sure they are digitally included to get/keep them IT literate & more ‘employable’ as active aging charter ELDERLY / VERY ELDERLY – DIGITAL INCLUSION PLUS INTEGRATED HOME CARE OFFERING Make sure they are/stay digitally included to reduce HC costs by securing Ambient Assisted Living from the comfort of their homes e.g. e-health, communication, …

50+ INITIATIVE - FRANCE 400K€ Government campaign in 70 newspapers 60 small service companies part of the program 10M impressions at launch (national TV News) public introduction at Senior Trade Show “Salon Des Seniors” a computer + installation + at least 4 hours of training at customer’s home + SW Package + DSL connection + favorable tax schemes as related services are tax deductible

UNITED KINGDOM = Chelsea Pensioners Cyber Café & Silver Surfers Week (> 1000 ‘internet taster sessions’) GERMANY = ‘’50+ Middle of Life’ (130k PC’s) & “50+ Internet verbindet” (monthly sessions in 230 training locations) ITALY = Nonni Su Internet (launch Dec 1 st 2006) with students training 50+ & demos in 35 senior centres + Elonex Linux based solution + nationwide roll out in 2007 SPAIN = Truck Tour to all regions (launch Sept 15 th 2006) with demo set up senior home and social care assistant + ViiV PC center of unique ‘independent living’ solution with videoconferencing & wireless monitoring of sensors + pilot : Huesca 50+ INITIATIVE - OTHER

Challenges 3 age groups amongst the 50+ with different needs –Senior but not yet retired –Retired but independent –Retired but dependent Fear of technology Underestimation of the benefit (‘for what the hell do I need this’?) Costs. Problem especially in poorer countries (East) Varying degrees of intensity of countries’ elderly strategy (e.g. e-health is not a big topic in Eastern Europe)