Colmar Brunton ROI Study Source: 2015 Colmar Brunton Media Spend ROI Study.

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Presentation transcript:

Colmar Brunton ROI Study Source: 2015 Colmar Brunton Media Spend ROI Study

+ 17 % +14% RadioOnlineTV +13% Average +17% +14%+13% Minimum +1% -3%-11% Maximum +64% +67%+60% Radio delivers the strongest ROI when one media channel is used. The results for radio are always positive. Source: 2015 Colmar Brunton Media Spend ROI Study

Online + Radio +23% Radio and online is the strongest two channel combination, delivering an average ROI of nearly 3 times more than TV and online. TV + Radio TV + Online +9% +21% Source: 2015 Colmar Brunton Media Spend ROI Study

+23% Radio + Online TV + Radio + Online Average+23% Minimum0%-1% Maximum+74% +23% Adding more channels does not always result in a stronger ROI, except when radio is one of the channels added. Source: 2015 Colmar Brunton Media Spend ROI Study