Social Media and Marketing Contemporary Issues in Marketing 420 MKT

Social Media Social media is the use of technology to co-create, know, like, and trust.

Social Media 18 reasons to use them

Social Media Facebook Twitter Blog YouTube Linkedh

Benefits of Social Media Marketing tools Sharing interests Public Opinion No Limitations

Social Media The top are :Facebook, Twitter. And Linkedh The top are :Facebook, Twitter. And Linkedh Growth in Sep. 2009: Growth in Sep. 2009: F 210% F 210% T 600% T 600% L 85% L 85%

Social Media YouTube: 75 b video to 375 m visitors YouTube: 75 b video to 375 m visitors Flicker: host > 3.6b images Flicker: host > 3.6b images

Social Media 4 Cs Content + Context + Connection + Community = Social Media Marketing

Social Media It’s important to have a new media strategy attached to your new media tactics

Social Media Open up SM access points. These points can be levreged

Social Media Your primary website or blog is the tool that ties all of your social media activity together. Your activity on social media sites or spokes functions primarily as a way to lead prospects back to the much more fully developed content that resides on your website.

The hierarchy of social marketing

5 tips for getting more from social media marketing Integrate Amplify Repurpose Generate Leads Learn

Blog a blog is software that allows anyone who can type to post content to a website or blog home page

Blog a blog is software that allows : Readers to make comments and add content. Readers to subscribe to the content so that they are automatically notified Search engines to receive notice or pings whenever the content is updated.

Blog A blog is your ticket to creating: Content Context Connection Community

Blog The best way to start blogging: Monitor a group of relevant blogs Comment on a group of relevant blog Create you own blog

Facebook has become the most widely recognized name in social networks. Social networks allow people to join, and “friend” members or invite others to join and then share and exchange information.

Facebook 3 ways for businesses to get a return from Facebook Facebook applications for business professionals Using Facebook’s Twitter-like tagging feature Using Facebook ads for content awareness 5 tips for getting more from Facebook

Your profile is the starting point for Facebook

Creating your Facebook Fan Page

Facebook Features Custom tabs mean custom landing pages Tricking out Boxes with FBML app Facebook applications for business professionals Using Facebook’s Twitter-like tagging feature Using Facebook ads for content awareness 5 tips for getting more from Facebook

Twitter Twitter is a free service that allows anyone to say anything to anybody in 140 characters or less

Twitter How do I use it? Why would I use it? Some basic Twitter terminology Who do I follow? Filtering Twitter to make it make sense

Twellow: is like a Twitter phone directory that sorts people by industry. This can be a great way to find people in your industry.

Twitter Search: This little tool allows you to monitor anything you can search. I use it to see what’s being said back to me

Twitter Advanced filter and allows you to set up searches on your name, company name, brands, competitors, all the basic stuff, so you can monitor your business and reputation and even know when people are replying to your tweets.

Managing the Social Media