PRESENTED BY DONELLE VANCE COPYRIGHT 2011 MARCHEX, INC. BPP NEW ROLLOUT PROPOSAL FEBRUARY 2011

PRESENTED BY DONELLE VANCE COPYRIGHT 2011 MARCHEX, INC. If you don't like something change it; if you can't change it, change the way you think about it. ~ Mary Engelbreit “ ”

PRESENTED BY DONELLE VANCE COPYRIGHT 2011 MARCHEX, INC. Reduce maintenance costs by using HTML/CSS. The way this works is: Update only the CSS style sheets, rather than the entire system to add new features, add new templates or new customization as trends, software, or technology changes. Give the system a facelift without re-structuring the entire backend. Improves existing usability and validation problems, helping improve Marchex’s reputation among technology savvy customers and partners, and possibly build new relationships. WHY REDESIGN?

BENEFITS OF REDESIGN Increased Adoption Rates Higher System Quality Reduced Maintenance Costs Increased Mobile Accessibility Better Return on Investment Eliminates Outdated Code PRESENTED BY DONELLE VANCE COPYRIGHT 2011 MARCHEX, INC.

ACCESSIBILITY/VALIDATION PRESENTED BY DONELLE VANCE COPYRIGHT 2011 MARCHEX, INC. After testing a variety of our current templates, we get a range of 26 – 75 errors when attempting to validate current code. Current readability on the site isn’t the most optimized due to font choices and sizes. Existing templates are not optimized for newer tablet technology or mobile browsers.

TEMPLATES PRESENTED BY DONELLE VANCE COPYRIGHT 2011 MARCHEX, INC. The client/customer can choose from pre-built options to build the template out. Giving them more flexibility and customization. The template choices would auto-populate based on what content the individual BPP will contain, which choices the user requests, and the CM chooses.

PRESENTED BY DONELLE VANCE COPYRIGHT 2011 MARCHEX, INC. OFFER A VARIETY OF TEMPLATES Provide a more personalized experience, custom tailored to a business’s brand. Still offer the same great modules we offer now, including; an overview of the business, services they offer, details, video, hours of operations, coupons, and more!

PRESENTED BY DONELLE VANCE COPYRIGHT 2011 MARCHEX, INC. THUMBNAIL GALLERY OPENS USING STANDARD LIGHTBOX TECHNOLOGY. GOAL: Offer up a small variety of well designed, well laid out templates using existing modules and potentially a few new ones. Provide more customizability without requiring a lot of maintenance in the back end.

PRESENTED BY DONELLE VANCE COPYRIGHT 2011 MARCHEX, INC. Choice of Templates Variety of Layouts Match your Company’s Brand Improved Photo Galleries Customizable Coupons & Upload Utility WHAT IS CUSTOMIZED?

NEW FEATURES PRESENTED BY DONELLE VANCE COPYRIGHT 2011 MARCHEX, INC. PHOTOGALLERIES

PRESENTED BY DONELLE VANCE COPYRIGHT 2011 MARCHEX, INC. COUPONS & COUPON CREATOR Within the BPP Page – offer up the ability to download, share and print the coupon. Surface the coupon on the mobile site as well. Offer up quick and easy templates that can auto populate the customer’s logo and a few quick image uploads for users to create quick and easy coupons.

PRESENTED BY DONELLE VANCE COPYRIGHT 2011 MARCHEX, INC. OPPORTUNITY FOR MULTIPLE LOCATIONS Franchises could surface up the ability to have pages dedicated for all their locations. With or without a map.

INTRO TO MOBILE PRESENTED BY DONELLE VANCE COPYRIGHT 2011 MARCHEX, INC. Mobile Accessible Sites Mobile browsing is becoming more and more prevalent. Rather than hoping our sites optimize properly on the phone, we should take steps to ensure that the experience a user is getting is the best. *Could also add to the analytics we offer.

PRESENTED BY DONELLE VANCE COPYRIGHT 2011 MARCHEX, INC. Microsoft Tag technology could be introduced to the BPP pages to bring a new improved mobile element. It is a FREE service and they offer services for 3 rd parties like Marchex to quickly and easily use their service. A user scans the tag, and the BPP page would display on their phone. This would enable the user to have access to the coupons, maps, hours and even a click to call feature on the go. Tag also offers analytics that we could incorporate into our service to provide an even more rounded service.

PRESENTED BY DONELLE VANCE COPYRIGHT 2011 MARCHEX, INC. Offering the Same Great Features with a Few NEW Additions! Improving Customer Satisfaction! Strengthening Existing Partner Relationship! Re-Branding our Great Products with a NEW Look! Boosting Sales with a New & Improved Product! STILL “SMART, SIMPLE, & EFFECTIVE”

PRESENTED BY DONELLE VANCE COPYRIGHT 2011 MARCHEX, INC. QUESTIONS? COMMENTS?