LIVING IN A DIGITAL WORLD DIGITAL HOME TO DIGITAL LIFESTYLE

At Home On The Go CONSUMERS WANT ENTERTAINMENT AND INFORMATION

DIGITAL ENTERTAINMENT DRIVEN BY DIGITAL TECHNOLOGIES  DTH / IPTV/ HDTV  3G NETWORKS FOR MOBILE PHONES  WIMAX FOR WIRELESS BROADBAND ACCESS  MOBILE TV  WEB 2.0

ADSL, 3G, WIMAX BROADBAND TO DRIVE GROWTH OF ENTERTAINMENT SERVICES ON WIRELESS AND WIRELINE

INTERNET VIDEO TO GENERATE 8bn USD WORLDWIDE BY 2010 Source: Park Associates

MOBILE TV TO GENERATE 16bn USD WORLDWIDE BY 2010 Source: iSuppli Corp

W HAT ARE OUR CONSUMERS DOING  CONSUMERS LIVING IN AN ON- DEMAND ENVIRONMENT  CONVENIENCE OF WATCHING ENTERTAINMENT AND INFORMATION AT HIS CHOICE OF TIME AND HIS CHOICE OF PLACE ON-DEMAND CONSUMERS

SEARCH AND SEEK CONSUMERS  INTERACT WITH ENTERTAINMENT  INTERACT WITH INFORMATION  LEAN BACK TO LEAN FORWARD CONSUMERS

THE CHANGING PARADIGM  CONSUMERS WILL RECORD HIS FAVORITE SHOWS  WILL NOT MISS A MOMENT IN LIVE SPORTS  TIME SHIFT HIS TV VIEWING CONSUMERS TO CREATE THEIR OWN FPC AND CONTENT

THE TiVolution  Number of Searches Conducted- 20 million  Total Number of Program recorded: 6 billion plus  Number of times Pause, Rewind, Replay, Forward has been pressed: 80 billion plus. Source: 2005 data from TiVo

CONTENT

Content Responsibility  Always-on  Personalised  Made for the Medium Content  Location aware  Real-time and flexible  Easier, better and faster

I LOVE MY SNACKS

I LOVE MY INFORMATION

INTERACTIVITY I WANT TO PARTICIPATE I WANT TO TAKE CONTROL I WANT TO KNOW MORE

DMCL (an Essel Group Enterprise) BACKBONE FOR THE MEDIUM READY WITH CONTENT TECHNOLOGY

TECHNOLOGY   Geared to deliver all varieties of AV Digital Content in all known formats to any medium present or in the future.   The most comprehensive Digital Asset Management System [DAM] in place with versatile content possibilities.   Digital Media Asset Management System can store virtually endless hours of content with metadata and universal codec wrapping. Search, process and output any format into any format at the press of a button.   DRM for any new media [Mobile, Web, IPTV etc.]

TECHNOLOGY   Deliver entire library or any content as per needs can be processed, quality controlled and delivered to your network.   State-of-the-art Audio Visual Content Processing systems for Ingest, Re-edit, Reformat and deliver High Quality Content.   The system include Avid HD systems, Ardendo DAM, Helix Network Solutions, Pinnacle Authoring Systems, MPEG / H.263 / H.264 / VC1 encoding capabilities.

CONTENT CREATION PROCESS

SO WHAT’S THE HOLY GRAIL?

Thank you