A Marketing Technology Supplier TEEC What are we? A Marketing Technology Supplier Lets Examine the customer cycle and see where we can help TEEC Company Confidential Call 01189880237

TEEC Company Confidential Call 01189880237 Marketing and Selling Cycle Composition of media containing the assets Buying of collateral Creation of assets Buying of media space Marketing idea Delivery of message LEAD GENERATION Cross Sell and Up Sell Record Profile Information Customer Corporate Convert sales lead Logistics Securing sales Delivery of goods Stock & warehousing Formal purchase order Production order TEEC Company Confidential Call 01189880237

Where can we help in the customer cycle? LEAD GENERATION Linking the Enterprise Marketing Automation Technologies HERE with Marketing Solutions HERE by linking Marketing systems to The rest of the companies systems Corporate Customer and HERE by giving Marketing a real time view of all activities aimed at customers (both internal and external) CRM/SRA/ERP Technologies TEEC Company Confidential Call 01189880237

TEEC Company Confidential Call 01189880237 Who are we? Team since 2001 Specialist in Marketing Technology (including) Campaign Management, Single channel single step campaigns Multi channel multi step campaigns Email, SMS, Print, Fax Digital Asset Management (DAM) On Demand (£29 per person per month) Active DAM Middleware for integration with existing solutions Marketing Operations Management Budgeting, Artwork creation, Planning, Management, Execution Specialists in integration of the above with SFA & CRM MRM Marketing Resource Management MOM Marketing Operations Management TEEC Company Confidential Call 01189880237

What do we do? Provide Technology Solutions to help with TEEC Company Confidential Call 01189880237

Understanding Your needs What solutions do you already have? Where are your current pain points? How much are the pain points costing you? In time In staff turnover In creativity What else would you like to offer your clients? How can you deepen the relationship with existing clients? TEEC Company Confidential Call 01189880237

TEEC Company Confidential Call 01189880237 Executive summary TEEC offers integrated platforms that can be adapted to meet your exact needs now and grow with your business. By using flexible solutions By using separate suppliers End result is to help you to achieve TR1P™ Targeted, Relevant, 1to1, Personalised communications across all campaign types and all channels We have worked with Large & Small B2C and B2B clients already Alamo, Guy Salmon, National, FPD Savills, ICM Computer Group, Applied Biosystems,, Norwich Union, Cadburys, CSU TBWAGGT, Marks & Spencer, Prudential, Betfair and many more TEEC Company Confidential Call 01189880237

TEEC Company Confidential Call 01189880237 TR1P™ means T – Target using the correct channel R – Relevant to the contact. Initial paragraphs of any communication should have information of relevance to the company or person being targeted 1 – One to One communications. Using the history built into previous communication to build a better rapport with your customers P – Personalised. Meaning address to an individual wherever possible, correctly TEEC Company Confidential Call 01189880237

TEEC Company Confidential Call 01189880237 3 Core Technologies Campaign Management (Pivotal MarketFirst) Marketing Operations Management (Assetlink) Active Digital Asset Management (ADAM) TEEC Company Confidential Call 01189880237

Pivotal MarketFirst Brief Overview Campaign Management TEEC Company Confidential Call 01189880237

TEEC Company Confidential Call 01189880237 Campaign Management Pivotal MarketFirst provides a platform for Campaign Design Campaign Scheduling Campaign Execution By email, print, fax as standard with simple integration to SMS/3G providers Campaign Reporting Contact profiling Able to use any profile at any time as part of a real-time campaign Best Practice storage Easy Brand Management Offers further integration with Pivotal CRM/SFA tools via pre configured xml bridge TEEC Company Confidential Call 01189880237

Campaign orientated Multi Channel solution PROACTIVE REACTIVE 3G SMS EMAIL WEB TV/Radio FAX PRINT Bi Directional Omni Directional Database Telemarketing Email/web Customer Service Direct Sales Team Partner Channels TEEC Company Confidential Call 01189880237

Assetlink Brief Overview Marketing Operations Management TEEC Company Confidential Call 01189880237

Marketing Operations Management (MOM) MOM is all about getting you to the point of being able to execute campaigns It does this buy Helping you create and manage marketing budgets Adapting the creative process to give clear sign off at each stage Storing the resulting assets Sharing the resulting assets with everyone who needs it for a campaign with the appropriate guidelines for use Helping Manage brand use across all marketing activities Assetlink is one of the only products with all the elements required to do this in a single solution. TEEC Company Confidential Call 01189880237

Typical Corporate Creative Processes PHASE I Internal Organisation of inhouse Creative Process Agency Interaction (Approvals) Layout Approved PHASE II Agency Interaction (Approvals) Artwork Creation Process Artwork Approved PHASE III Agency Interaction (Portal) Artwork Organisation TEEC Company Confidential Call 01189880237

Assetlink MOM Solution Client Forums Brand Guidelines Personalisation Portal Organise Content Search & Retrieve Access Control DAM Timesheets Material Chargeback Invoicing Billing Assetlink MOM Approvals Automated Timelines Status Reports Workflow WebDAV Integration Transparent Access Compound Doc. Authoring TEEC Company Confidential Call 01189880237

Assetlink MOM Marketing Portal Take Client Communication to New Level ! Publish campaign / program calendar Client discussion forums Publish brand guidelines Push personalised content Build analytics dashboard TEEC Company Confidential Call 01189880237

Assetlink MOM Digital Asset Management Improve Content Reuse and Repurposing ! Organise content Associate client-specific business info Control Access Easy search and retrieval Render on the fly E-mail based distribution TEEC Company Confidential Call 01189880237

Assetlink MOM Authoring Integration Improve Creative Team Productivity ! Access assets from Quark, InDesign, Photoshop, Dreamweaver and various other authoring tools Supports WebDAV, FTP & File Sharing Services Works on Mac and Windows Automatically catalogue linked images Create multi-page thumbnails Authoring Integration WebDAV FTP File Sharing AL MOM Repository Based on Documentum Content Management System TEEC Company Confidential Call 01189880237

Assetlink MOM Workflow Improve Creative Team Productivity ! Easily configure client-specific processes Automate timeline generation Online review and approval of PDF, Word and Excel documents Automate status reporting TEEC Company Confidential Call 01189880237

TEEC Company Confidential Call 01189880237 Assetlink MOM Billing Improve Billing Accuracy ! Track and manage timesheets Track and manage material charge backs Generate Bills Integrate with MIS / Financial System TEEC Company Confidential Call 01189880237

ADAM Brief Overview Digital Asset Management TEEC Company Confidential Call 01189880237

ADAM business proposal ADAM is a middleware toolbox, with state of the art applications out-of-the-box as well as a developers toolkit ADAM is the perfect development framework to build your media supply chain project on ADAM helps our customers to get the message faster and more cost efficiently to their customers ADAM enhances your digital supply chain : Organizes your digital assets Shortens cycle time in lay out & prepress Reduces FTE-cost in product management and catalogue creation Brings ‘virtual’ business processes under real control Gives a tool to control ‘corporate identity’ TEEC Company Confidential Call 01189880237

TEEC Company Confidential Call 01189880237 Unique Selling Points flexibility and level of productisation: the ADAM development framework is based on a generic API allowing you to use a generic toolbox From SME-solution to endless scalability for enterprise management: ADAM is the only non-boundary system on the market. No limits on records, meta-data, users, database, languages,… integration with standard front ends (MS Office, Adobe Creative Suite) and back-ends (ERP like Baan, SAP, JD Edwards) use of standard technology based on MS platforms to offer the best price/performance ratio (check out www.tpc.org) TEEC Company Confidential Call 01189880237

How we understand the market facing business reality TEEC Company Confidential Call 01189880237

Business reality for the printing sector Squeezed on pricing of printed collateral Enhanced competition by Eastern European market and China Customers expect: Services on their digital assets Integrated workflow management with cooperates and agencies Printers are setting up “salesforce.com” based on service models on DAM Adobe InDesign is the preferred technology partner because of the momentum gain in the market TEEC Company Confidential Call 01189880237

Business reality for the publishing sector DAM-technology is coming into a second wave: focus on scalable and customizable systems, integrated in the editorial workflow Archiving and retrieving an asset is the core, the quality of DAM is defined by: The possibility to integrate with front-ends (editorial systems, lay-out, etc…) The set of tools to retrieve pictures (e.g. thesaurus functionality, etc…) Control of copyrights on assets and the cost of it The possibility to revert post calculation to pre-calculation in editorial publishing Adobe InDesign is rapidly gaining momentum so is the preferred technology partner TEEC Company Confidential Call 01189880237

Our customer segmentation TEEC Company Confidential Call 01189880237

TEEC Company Confidential Call 01189880237 ADAM basics TEEC Company Confidential Call 01189880237

TEEC Company Confidential Call 01189880237 ADAM Basics AdamRecord No limits on number of files in one record File 1 Pointer to HR File 2 Pointer to HR File 3 Pointer to HR File n Classifications No limits on number of classes used nor on width or depth, and multi-language Metadata No limits on number attributes. Scope: global, class dependant, floating. Types: string, date, num,... + query label attribute + query choice lists + link-attribute TEEC Company Confidential Call 01189880237

ADAM Basics (relations) File to file link used to keep track of used files in container-files (PDF, Quark, InDesign,...) Link-attribute: Allows linking between adam-records one-to-one, many-to-many,... Used frequently to store relations such as accessories, spare-parts, cross-selling, up-selling,... TEEC Company Confidential Call 01189880237

The environment we work in Scanner CMYK Prints Web, monitor How it started! Digital camera Today! Today/Tomorrow! Plotter CD Printer Wire service New transparency Image file Image file Database Database TEEC Company Confidential Call 01189880237

TEEC Company Confidential Call 01189880237 Consequences: 40% of all files in a ”system” are duplicates 20% of all files can be re-used without modifications 30% of all files can be re-used with minor modifications 80 times per week the person laying out the design, spends time in searching... 3 hours per week per person is wasted on file administration 3.5 hours per week per person is wasted on transferring files These numbers come from the GISTICS Media Asset Management Report dated TEEC Company Confidential Call 01189880237

TEEC Company Confidential Call 01189880237 The solution Mobile WEB/ e-business Scanner High End Prints Digital camera PowerPoint CD Low End Plotter Wire image Local Color-printer New physical originals TP System ADAM creates order out of this chaos. It provides a suite of components that lets you create your own multi-media database to share your assets on your internal network and on the Internet. The ADAM-solution allows for archiving all kinds of digital assets including pictures, video, sounds, text, fonts, Illustrations, QuarkXpress & InDesign pages and many others. For those documents the system recognizes, it will create automatically a thumbnail and a preview. This way, you get different versions of the same asset, which are ready for re-use in different applications such as print, office, presentations, web, … For those types of assets, where the system cannot automatically generate a graphic representation (such as fonts and sounds for instance), it allows for using a default thumbnail for each of those types of assets. This way they become easily recognizable for the users. Our Media Management Tools manage your media and content, automate the security, indexing (even the content of all files), ordering, transformation and export in any format you wish. Re-use your content regardless the platform or file format. The ADAM database has several search processes. The typical ‘tree’ search where you intuitively walk through the directory structure to find your asset. Database Image file Image file ERP Database TEEC Company Confidential Call 01189880237

TEEC Company Confidential Call 01189880237 The solution Mobile WEB/ e-business Scanner High End Prints Independent from: Digital camera PowerPoint CD Low End Operating system Format Online or offline Plotter Wire image Local Color-printer New physical originals TP System Database Image file Image file ERP Database TEEC Company Confidential Call 01189880237

Adam Offers many things Media Services Asset Management (Mosaic and list results), Keyword searches across all content type, Local language versions, where used functions, basketing function, output to standard media, CD ROM, FTP, Direct download for both mac and pc Product Data Management Special attributes, no limits on meta data or no of attributes, integration with ERP Page Building Automatic document creation (.pdf on the fly) Collateral Roll Out Online document corrections/translations, Automatic Catalogue Creation Thesaurus Functionality Productivity tools MS Office Integration (connector) Sharepoint Integration Production client RSS feeds Copyright management and DRM (digital right management) Adobe InDesign Integration Online Proofing with Kodak RTI (integration with Real Time Image) Status , sending to remote proofing device, overview of comments and approval, deadline setting MIS (workflows and Dashboards) Workflow via attributes (keeing history) Track and Trace via web, follow up activity An SDK kit (for customisation) TEEC Company Confidential Call 01189880237

ADAM Customer base extract FT 500 TEEC Company Confidential Call 01189880237