Metrics: Facebook Insights and Advertising Keri Ungemah Strategic Design Management Office of Public Affairs.

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Presentation transcript:

Metrics: Facebook Insights and Advertising Keri Ungemah Strategic Design Management Office of Public Affairs

Facebook at UT Know Social Media Directory ◦ 153 Facebook Accounts ◦ 819,604 Total Fans Official UT Facebook Page ◦ 214,188 Fans  As of January 31, 2011

Official UT Facebook Page

Impressions

Feedback

Facebook Insights

Insights: Date Range

Insights: Export

Insights: Users

Demographics

Activity: Pageviews & Media

Insights: Interactions

Facebook: Ads

Step #1- Ad Content

Step #2 - Targeting

Step #2a – Advanced Targeting

Step #3 – Pricing & Scheduling

Pricing – CPC vs. CPM Cost Per Click (CPC) ◦ Amount you are willing to pay each time a user clicks on your ad  Call to action (fans, registrations, sales, etc.) Cost Per Thousand Impressions (CPM) ◦ How much you are willing to pay for 1000 impressions (views) of your ad  Awareness

Step #4 – Review Ad

Add Your Facebook Page Know Social Media Directory: ◦