GLOBAL NETWORK coldwellbankerworks.com The National Brand Intranet Site

GLOBAL NETWORK Logging In Tip: The system uses your address as the default username. You pick your own password

GLOBAL NETWORK Navigation Tips Use “Quick Links” to navigate to third party sites and “My Favorites” to get to you most frequently used pages Mouse over feature lets you view sub- categories without clicking

GLOBAL NETWORK New Home Page Improved search Anticipates what you are looking for Most popular content is made easy to access in one click Access the brand on social media

GLOBAL NETWORK Page Features 1. Print Add to Favorites 4. Set Alerts 5. Text Size

GLOBAL NETWORK See active listings on coldwellbanker.com – click to access reports, add listing information or images Manage your profile page, right from the home page! Access the Awards Tracker designation pacing, awards production and rankings in the state, region and country Personal Dashboard – Daily Snapshot of your business Coldwell Banker Smith Mary Jones Coldwell Banker Smith Mary Jones

GLOBAL NETWORK Manage Your Profile Pages

GLOBAL NETWORK Building Your Profile Page and Website

GLOBAL NETWORK

Sales Associate Profile Pages

GLOBAL NETWORK Sales Associate Profile Pages

GLOBAL NETWORK Sales Associate Personal Websites

GLOBAL NETWORK Sales Associate Personal Websites Customized Local Page

GLOBAL NETWORK Creating Your Site 13

GLOBAL NETWORK Creating a Personal Website  Login to Coldwell Banker Works  Under Manage My Business/My Tools you will find the link for Personal Websites  You will have two options:  Edit Settings, or  Launch Website Builder Only visible if you have an active Profile Page

GLOBAL NETWORK  Enter a personal URL that you have purchased or customize your web address provided  Enter page titles, keywords, and page descriptions for your content pages to help your site be more accessible to search engines. For help on this, search for “SEO” within Coldwell Banker Works to get tips on how to make your site optimized for search engines  If you plan on using a website traffic system, like Google Analytics, you can enter that code here so you can track how many visits your website is getting  Click “Save Changes”  Enter a personal URL that you have purchased or customize your web address provided  Enter page titles, keywords, and page descriptions for your content pages to help your site be more accessible to search engines. For help on this, search for “SEO” within Coldwell Banker Works to get tips on how to make your site optimized for search engines  If you plan on using a website traffic system, like Google Analytics, you can enter that code here so you can track how many visits your website is getting  Click “Save Changes” Edit Your Website Settings

GLOBAL NETWORK Hello! Welcome to my new website.  Areas marked with “Edit” are customizable information – click the “Edit” box to update that information  Add custom pages  If activated, AgentSpace blog it will automatically be featured on your site  Change your background image, navigation, or add links to some local websites Add your personal message here! Customize Your Personal Website Content

GLOBAL NETWORK Agent Space, aka “Blogs”

GLOBAL NETWORK

Standard Seller Services Presentation Post Listing Presentation Statistics including Quotables and coldwellbanker.com Traffic Supplemental presentations pages with FSBO and other stats Buyer Services Presentation Presentations and Statistics

GLOBAL NETWORK PowerPoint Version

GLOBAL NETWORK Post Listing Presentation

GLOBAL NETWORK Presentations Buyer Presentation

GLOBAL NETWORK Presentations Previews Presentation

GLOBAL NETWORK FREE electronic postcards and newsletters Access from “Quick Links” Import contacts from other products such as Top Producer and Outlook Articles library provides instant content for newsletters Import featured properties for “Just Listed/Sold” cards directly from coldwellbanker.com Download the step-by-step tutorial eMarketing

GLOBAL NETWORK Logo Library

GLOBAL NETWORK Image Library

GLOBAL NETWORK Ad Library

GLOBAL NETWORK

Social Networking

GLOBAL NETWORK o create online profiles o share photos, video, and audio, links o send private message and instant message o learn more about people and organizations o join groups and gain fans

GLOBAL NETWORK

o promote site/content o share timely information o share market information o spread useful links o personify your brand o build credibility and influence o follow competitors

GLOBAL NETWORK dwellbnkr/ / Now available on coldwellbankerworks.com: Becoming Social…the Brand’s whitepaper on how to get involved in social media

GLOBAL NETWORK 2010 Marketing

GLOBAL NETWORK USA TODAY, January 15 Customizable version available

GLOBAL NETWORK Two Commercials, Featuring:  OnLocation video listings  JD Powers award What YOU Can Do to Get Ready:  Purchase agent or office profile page on coldwellbanker.com  Create your agent personal promotion video  Create video listings  Create office promotion video  Upload through coldwellbankerworks.com tool

GLOBAL NETWORK February:  Coldwell Banker® will take part in a month-long sponsorship of SNOW House at the 2010 Winter Games.  At SNOW House, we will showcase listings using the Microsoft Surface, as well as promote Previews luxury listings in ski destinations across the globe.  Look for our 2-page spread in SNOW magazine February issue.