Low Cost Airlines influence on ASEAN Aviation Industry By: Faisal Shahim
ASEAN Established on August 8th, 1967 in Bangkok Economic growth, social progress and cultural advancement Mutual respect AFTA FAEEC Growing region Important Strategic Region
THE REGION AUSTRALIA
ECONOMIC DATA
BIG PLAYERS of ASEAN SINGAPORE GDP growth: 2.7% GDP: US$ billion (2011 estimate)(PPP: $ billion ) Inflation: 3.5% Population: 5.37 million GDP per head: $60,900 MALAYSIA GDP growth: 4.4% GDP: $292 billion (2011 estimate) (PPP: $473bn) Inflation: 2.6% Population: 29.0m GDP per head: $10,050
MAJOR ASEAN AVIATIONS MARKETS
ASEAN AIRLINES Indonesia: 1) Air Asia Indonesia 2) Lion Air 3) Mandala Airlines 4) Citilink Singapore: 1) Jetstar Asia Airways 2) Scoot Airlines 3) Tiger Airways Thailand: 1) Nok Air 2) Bangkok Airways 3) Thai AirAsia 4) Solar Air Vietnam: 1) Jetstar Pacific 2) Viet Jet Air 3) Air Mekong Malaysia: 1) AirAsia 2) AirAsia X 3) FireFly 4) Maswings
FINANCIAL PERFORMANCE
TIGER AIRWAYS ROUTES
JETSTAR ASIA
Achievement & awards Achievement & awards 'Best Brand Experience for Low Cost Carrier' by Ad Asia Magazine 'Best Low Cost Airline, Southeast Asia & Asia (2006 & 2008)' -Skytrax Award 'Top 10 Airlines by Passenger Carriage (2006 & 2007)' -Changi Airline Award from the Civil Aviation Authority of Singapore (CAAS) 'Best Asian Low-Cost Carrier (2006 & 2007)' -as well as TTG Travel Awards
JETSTAR ROUTES
Fleet
FINANCIAL & OPERATING PERFORMANCE In US$ (Millions) INCOME STATEMENT Revenue Net total expenses EBIT71.8(115) Share of results of jointly- controlled entities Share of results of associates----(6) Profit before taxation90.8(284.9) Taxation (38)(12.45)(72.86) Net profit139.6(162.6)
ROUTES
SWOT ANALYSIS Strengths Low Cost Expansion/ Customer Service One kind of fleet Booking Sites Weakness No proper maintenance / Maintenance facility Too Much Delays Accidents, Incidents and Fatalities Opportunities Growing Middle Class Merge or Collaboration Open Skies Policy Threats Government Intervention/ Corruption High Fuel Prices Certain Charges like Landing fees, security fees, etc
CONCLUSIONS Huge Population Growing Middle Class Tourist Areas Sustainability
ADS
QUESTIONS
REFERENCES AirAsia Bhd. (n.d.). About Us. Retrieved March 18, 2013, from Air Asia : AirAsia Bhd. (n.d.). Financial Statements for airasia bhd (AIRA). Retrieved March 17, 2013, from Bloomberg Business Week : Bahari, B. (2013, March 04). Jetstar Asia looks to boost footprint in Malaysia. Retrieved March 17, 2013, from Business Times: Bhasin, B. (2011). Doing Business in the Asean Countries. New York, NY: Business Expert Press. Chui, J. N. (2013, January 25). Asian Airlines Slash Fares to Woo Premium Fliers. Retrieved March 17, 2013, from The Wall Street Journal: Daga, A. (2013, January 2). Southeast Asian airlines risk margins with expansion spree. Retrieved March 17, 2013, from Reuters: Gangopadhay, A. (2013, February 20). Malaysia's Economy Expands in Fourth Quarter. Retrieved March 18, 2013, from The Wall Street Journal : Haacke, J. (2009). ASEAN's Diplomatic and Security Culture: Origins, Development and Prospects. Routledge; 1 edition (May 16, 2009). JetStar Asia. (n.d.). Our Company. Retrieved March 17, 2013, from Jetstar Asia : Jones, L. (2012). ASEAN, Sovereignty and Intervention in Southeast Asia (Critical Studies of the Asia-Pacific). New York : Palgrave Macmillan (January 17, 2012). Lee, Y. Y. (2011). ASEAN Matters!: Reflecting on the Association of Southeast Asian Nations. Singapore : World Scientific Publishing Company (April 26, 2011). Raghuvanshi, G. (2013, February 5). Asian Budget Airlines Broaden Revenue Streams. Retrieved March 17, 2013, from Wall Street Journal: Singapore Department of Statistics. (2013, January 2). Singapore Department of Statistics. Retrieved March 17, 2013, from Ministry of Trade and Industry Statistics : Tajuddin, A. (2012). Malaysia in the World Economy ( ): Capitalism, Ethnic Divisions, and "Managed" Democracy. Lanham, MD: : Lexington Books (June 14, 2012). The Economist. (2011). The world in figures: Countries: Malaysia. The World in Tiger Airways. About Us. Retrieved March 18, 2013, from Tiger Airways : WorldBank. GDP (current US$). Retrieved March 18, 2013, from The World Bank :