TEAM SYNERGY

 Company: Netgrocer  Market: Students  Place orders any time, study abroad ideas, Driver Release Program, Express Service shipping rates  Market: Military  Specifically deliver to APO/FPO addresses, "send a piece of home“ promotion, place orders any time, special handling for military address, care packages  Market: Jewish  Kosher food section  Market: International  Ship to international addresses, affiliation with AccessUSA - they drop ship to AccessUSA who then handles international shipments Target Market & Strategy

 Company: Fresh Direct  Market: Dieters  “Sort by Nutrition” tool - can choose between products based on their calories, fat, fiber, sodium content and more, “Great Right Now” produce  Market: Foodies  Food is direct from farms, dairies and fishermen; Cook's Helpers for gourmet meal ideas; Bake-off desserts  Market: Party Planners  Appetizer s and catering platters, deliver cold beverages between a time slot  Market: Families  They cut out middle-men, so reduces cost for products; We follow USDA guidelines and the HACCP food safety system in all our fresh storage and production rooms; “Quickshop” tool, “Great Right Now” produce Target Market & Strategy

 Company: Safeway.com  Market: Young Families  For families with new bourns and toddlers, they offer selectively targeted brands like “Mom to Mom” and “Kiddie Up” for young and growing kids.  Market: Safeway Club  Bargain finders for the Safeway Club registered customers on groceries as weekly magazines are sent to customers, showcasing discount grocery items to choose from. Catch phrase “Save Time & Money”  Market: Healthy Living  Healthy living targets the health and green environmentally conscious customers with and “Organics” and “Eating Right” labels to showcase healthy foodstuff.  Market: For Pet Owners  Delivery is also available for pets products under their Priority Pet Care brands that are centered on promoting optimum health and well-being of pets. Target Market & Strategy

 Company: peapod.com  Market: Small Business/Offices  Orders can be placed and delivered to your office for small functions or regular business groceries like coffee, snacks and juices.  Market: Green conscious  With a Natural & Organic aisle for produce and items, using environmentally friendly technologies and recyclable bags, plus a coming soon “Go Green Delivery window” to reduce carbon emissions during delivery.  Market: Health conscious  Not to be confused with the Green Conscious, provides for a smart and easy way to meet nutrition goals set by customers, or by selecting health plans and choose groceries based on those plans to provide healthy lifestyles.  Market: Select Continental U.S States  Delivers to the following select states within and close to major cities; IL, WI, CN, MA, RI, NY, NJ, DC, VA and MD.

ProductPriceProductPlacePromotion Peapod.com “Smart Shopping for Busy People” Value Pricing + Penetration Strategy Peapod features over 8,000 products in a range of categories Online ordering and delivery in over 25 markets/metro areas. Integrated, multi-media promotional plan that includes radio and newspaper advertising, direct mail, mass transit, Internet advertising and local branding on employee uniforms and delivery trucks Safeway.com “Ingredients for Life” Value Pricing + Penetration Strategy Offers typical major brands plus over 3,000 highly successful private-label products Online ordering and delivery in seven states. Promotional codes an discounts available. “Dollar Deals” -- $1 or less weekly specials. Delivery promoted through Safeway Club Card. NetGrocer.com “Fedex convenient food Delivery” Skim strategy – Willing to charge more or competitive for convenience Breadth – H&B, Kosher, Food Length – different items at different price points Depth - different type of the same products Convenient via online ordering and Fedex delivery Web Search Personalized Lists APO/BPO “care packages” Recipes available FreshDirect.com “Fresh Produce Delivery” Skim strategy – Willing to charge more or competitive for convenience Breadth – Fresh Food Only Length – only one selection of a given product type Depth – multiple choices of food groups mainly by size Convenient via online ordering and person to person delivery Web Search Targeted at city dwellers in NY Shipped directly from farm Gift Cards available Marketing Mix Strategy