Advertising. Purpose of advertising Why do companies advertise? Do advertisers always tell the truth? Examples???

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Presentation transcript:

Advertising

Purpose of advertising Why do companies advertise? Do advertisers always tell the truth? Examples???

Advertising Media TV commercials Radio commercials Magazine ads Newspaper ads BillboardsInternet

Points to Make The purpose of advertising is to sell products. Many advertisers do not just give facts, but may exaggerate the claims of their product in our to persuade people to buy their product. On occasions, some advertisers may even be deliberately deceptive

What is the target group? What is the stated message? What is the implied message?

Advertising Techniques Celebrity Endorsement

Advertising Techniques VoiceofAuthority

Comparison Tests

Advertising Techniques Scientific Evidence (in combination with celebrity endorsement)

Advertising Techniques Demonstrations Charmin vs. Other tolet tissue Charmin vs. Other tolet tissue

Advertising Techniques Bandwagon Appeal Gap

Advertising Techniques Romance/Sex Appeal

Advertising Techniques Maturity/Sophistication Appeal

Advertising Techniques Fun/Relaxation Appeal

Advertising Techniques Popularity Appeal Introducing New Smirnoff Iced Cake and Kissed Caramel Flavored Vodkas - YouTube Introducing New Smirnoff Iced Cake and Kissed Caramel Flavored Vodkas - YouTube

Advertising Techniques The Deal Appeal KFC

Advertising Techniques Celebrity appealVoice of authority Scientific evidenceComparison tests Scientific evidenceComparison tests DemonstrationsBandwagon appeal DemonstrationsBandwagon appeal Romance/sex appealMaturity appeal Romance/sex appealMaturity appeal Popularity appealFun/relaxation appeal Popularity appealFun/relaxation appeal Deal appeal Deal appeal

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