Social Involvement Event Created by Greenpeace

Involvement Marketing Communications depending on Different Types of Ads

Involvement Marketing Communications with the help of Ambient l The mirror gives some of the best possibilities in this regard. l The reason is that the customers see her/his face in this specific communication. l The mirror gives some of the best possibilities in this regard. l The reason is that the customers see her/his face in this specific communication.

Involvement Marketing Communications depending on their Scale – Individual/Mass Scale Communications

Individual Involvement Marketing Communications

l JWT New York for his longtime client diamond company De Beers held a touching and interesting BTL-campaign dedicated to love. l A platform and around 64 cameras connected to the circuit for consistent shooting were installed in Madison Square Park for 5 days. l Couples in love were filmed during they were kissing each other. l JWT New York for his longtime client diamond company De Beers held a touching and interesting BTL-campaign dedicated to love. l A platform and around 64 cameras connected to the circuit for consistent shooting were installed in Madison Square Park for 5 days. l Couples in love were filmed during they were kissing each other.

Mass Scale Involvement Marketing Communications

l The word COSMO is formed by hundreds bodies of young women. This is a typical example for a large-scale involvement event.

False/True Involvement Marketing Communications

False Involvement Marketing Communications

l Large model of Axe deodorant was installed in a city center. “Excited” girls started to throw their underwear around it.

True Involvement Marketing Communications

l This involving communication is implemented because of opening of Chinese restaurant. l It combines both event, advertising and sales promotion. l The participants received two wooden sticks - one to put in a hole in the billboard and the second - to go to Chinese restaurant. Because of the second sticks they can eat a 10% discount. l Communication is held on the day of the Dragon. The people who celebrate this day, are protected from evil and disease to the end of the year. Furthermore, all their whishes will become true. l A figure of a dragon was formed after the sticks were needled in all holes of the billboard. The holes were about l This means that many people were involved in this communication. l This involving communication is implemented because of opening of Chinese restaurant. l It combines both event, advertising and sales promotion. l The participants received two wooden sticks - one to put in a hole in the billboard and the second - to go to Chinese restaurant. Because of the second sticks they can eat a 10% discount. l Communication is held on the day of the Dragon. The people who celebrate this day, are protected from evil and disease to the end of the year. Furthermore, all their whishes will become true. l A figure of a dragon was formed after the sticks were needled in all holes of the billboard. The holes were about l This means that many people were involved in this communication.

Involvement Marketing Communications depending on the Appeals Used

l The magazine "Motor Show" organized involving event during an expo. l Visitors could be together with a beautiful semi naked model in jacuzzi. l The magazine "Motor Show" organized involving event during an expo. l Visitors could be together with a beautiful semi naked model in jacuzzi.

Involvements depending on Different Marketing Communications

Involvement Sale Promotions Communications

l The well-known art gallery in Vienna - Leopold Museum created involvement sale promotion campaign. l Those who will be in museum nude or in bathing suits, will not to pay 9 euros for the entrance. l Such an action is carried out in connection with the opening of an art exhibition, "The Naked Truth.“ l The well-known art gallery in Vienna - Leopold Museum created involvement sale promotion campaign. l Those who will be in museum nude or in bathing suits, will not to pay 9 euros for the entrance. l Such an action is carried out in connection with the opening of an art exhibition, "The Naked Truth.“

Involvement Design Communications

l Every bottle of Vedett beer can feature the face of someone who drinks their products. If you look at the back label, there will be a black and white photo of a happy punter. l Everybody can upload her/his picture on their website here, and as they put it, become instantly famous. l Every bottle of Vedett beer can feature the face of someone who drinks their products. If you look at the back label, there will be a black and white photo of a happy punter. l Everybody can upload her/his picture on their website here, and as they put it, become instantly famous.

ConclusionsConclusions l Involving communications are among the most progressive and efficient forms of experiential marketing. l They can be implemented within each of the various and numerous marketing communications - advertising, PR, sale promotions communications, merchandysing communications, design, etc. l More opportunities for “involving communications” provide the new media - Internet, computer games, social networks, etc. becase of their interactive nature. For all these reasons the importance of involvement communications will increase more and more. For all these reasons the importance of involvement communications will increase more and more. l Involving communications are among the most progressive and efficient forms of experiential marketing. l They can be implemented within each of the various and numerous marketing communications - advertising, PR, sale promotions communications, merchandysing communications, design, etc. l More opportunities for “involving communications” provide the new media - Internet, computer games, social networks, etc. becase of their interactive nature. For all these reasons the importance of involvement communications will increase more and more. For all these reasons the importance of involvement communications will increase more and more.

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