Laura Lawrence Author MARKET RESEARCH RESULTS & ANALYSIS

Demographics  52 respondents overall  100% of all respondents are female  5 respondents were aged 18 – 25  22 respondents were aged 25 – 35  18 respondents were aged 35 – 45  9 respondents were aged 45+  51/52 respondents enjoy reading books  45/52 respondents own an e-reader  40/52 requested a free book & to be put on the newsletter list  The majority had no preference of the book they’d like to receive  31/52 said they’d like to take part in future research

Products

 The previous slide shows the responses to the question “Which type of products would you be interested in purchasing?” As shown in the pie chart, the numbers are as follows:  33 people said they’d buy a bag  1 person said they’d buy a maternity shirt  27 people said they’d buy a keyring  24 people said they’d buy a card  11 people said they’d buy a print  6 people said they’d buy a poster  22 people said they’d buy a tshirt  10 people said they’d buy a badget  4 people chose to add their own option, these were: E-Book covers, Purses, Coasters & Fridge Magnets  2 people said they wouldn’t buy anything

Colours

 The previous slide shows response to the question “What colour would you be interested in buying merchandise?” This gives you an idea of popular colours that would be worth trialling.  6 people said purple  6 people said green  3 people said blue  6 people said pastels  4 people said pink  3 people said white  1 person said black  6 people said brights  4 people said red  1 person said silver  2 people said yellow  2 people said blue

Quotes from Isabella’s Last Request

 The previous slide shows the choices the respondents chose when asked to pick their favourite quotes from a choice of quotes from Isabella’s Last Request. Here are the numbers for the previous slide  22 people chose “Free Hugs”  12 people chose “It takes a while to look this beautiful”  30 people chose “Never is a long time”  24 chose “Every girl deserves to be a heroine  19 people chose “I will be with you every step of your life”  18 people chose “Live like you’re dying”  21 people chose “Take more risks”  7 people chose “Get your paws off him, he’s mine!”  5 people chose “Let’s get trashed – America Style!”

Quotes from Isabella’s Last Gift

 The previous slide shows the choices the respondents chose when asked to pick their favourite quotes from a choice of quotes from Isabella’s Last Gift. Here are the numbers for the previous slide  14 people chose “I love penguins”  16 people chose “I’ve been planning my life with you since the moment I met you”  8 people chose “More of me to hold”  27 people chose “When it rains, don’t hide away, go & dance in the rain”  21 people chose “Live life, enjoy yourself and have no regrets”  31 people chose “I should come with a warning”  2 people chose “Surfer Dude”  12 people chose “I love my daughter more than anything on this planet”  8 people chose “Vegas baby!”

Quotes from It’s All About You

 The previous slide shows the choices the respondents chose when asked to pick their favourite quotes from a choice of quotes from It’s All About You. Here are the numbers for the previous slide  12 people chose “I’m just that stupid”  14 people chose “Men are like cats, listen and show interest & they’ll love you  16 people chose “Kiss me you nutjob”  26 people chose “Crack out the wine and let’s start shopping”

Quotes from The Best Friend Boyfriend Theory

 The previous slide shows the choices the respondents chose when asked to pick their favourite quotes from a choice of quotes from The Best Friend Boyfriend Theory. Here are the numbers for the previous slide.  8 people chose “The perfect end to a perfect day”  4 people chose “I think I love you”  12 people chose “1000 butterflies… whoosh”  9 people chose “Does my baby look fat in this?”  3 people chose “I feel the love deep into my soul”  2 people chose “I will hand you my heart on a silver platter”  26 people chose “Be brave, be independent, be you”  2 people chose “Pregnancy is anything but glamorous”  2 people chose “Nothing will ruin my perfect day”  13 people chose “Happy Ever After”  12 people chose “You’re my very own superhero”  15 people chose “Running on adrenaline”  8 people chose “Why do we do these things to ourselves?”  2 people chose “I finally found my future”

Quotes from The Best Friend Husband Theory

 The previous slide shows the choices the respondents chose when asked to pick their favourite quotes from a choice of quotes from The Best Friend Husband Theory. Here are the numbers for the previous slide.  13 people chose “We’re a team, we go through life side by side”  13 people chose “Life is bliss”  19 people chose “We’ll get through this, we always do”  10 people chose “Nothing is too big for us to climb, this is just a bump in the road”  8 people chose “Any man can get someone pregnant, it takes a heart to be a dad”  16 people chose “I’m the beauty, you’re the brains”  4 people chose “Who’s ass am I kicking baby?”

Summary  Using the data results outlined in this presentation, this allows you to narrow down the choices. For examples, you can eliminate a few of the product types based on the market research responses. This will enable you to conduct further market research with the narrower choices to gather more in-depth and specific answers.  Furthermore, as a result of this research you’ve also gained 40 newsletter subscribers and have a potential demographic of 31 respondents who wish to take part in future research.

Data collated and presented by Virtual Bird for Laura Lawrence Author 17 th September 2014