For info about the proprietary technology used in comScore products, refer to Multi-Platform Measurement In Action The comScore Roadmap for Multi-Platform Cross- Media Measurement and Results of the CIMM Study Joan FitzGerald, SVP, Television and Cross- Media Solutions

© comScore, Inc. Proprietary. 2 It’s Simple, RIGHT? How Many? Random Duplication Single Source Fusion Big DataViewability NHT How Long? OTT Digital GRP MobileVOD and DAI Programmatic Privacy How Often?

© comScore, Inc. Proprietary. 3 Source: comScore Project Blueprint, May 2014, Persons Digital Consumption = Incremental Reach

© comScore, Inc. Proprietary. 4 Broadcast Networks Gain with Multi-Platform Audience Source: comScore Project Blueprint, May 2014, Persons 18-49

© comScore, Inc. Proprietary. 5 comScore Advances Cross-Platform Measurement PC + TV Set Top Box Data across 4M HHs Multi-Screen Phase I ‘Screen’ Phase 1 Mobile + PC + TV OTT Integration Multi-Screen Phase II 2015

© comScore, Inc. Proprietary. 6

7 comScore Measurement Vision: Deliver a comprehensive suite of Digital & Cross Media products / solutions that: Enable buyers & sellers to leverage unified metrics with demography across multiple platforms Include all TV, digital, radio and OTT consumption (content & ads) to represent complete user experience Work with partners to create measurement standards across all video/linear TV

© comScore, Inc. Proprietary. 8 Multi-Platform Measurement Is About THIS Live TV DVR Desktop Smartphone Tablet OTT TV VOD Radio

© comScore, Inc. Proprietary. 9 1 A SINGLE, Unduplicated Audience Metric 2 UNIFIED Demography Across Platforms 3 HOLISTIC Accounting of All Video Viewing Behavior 4 SCALABLE Measurement of Platforms & Audiences 5 FLEXIBLE to Fit the Future of Advertising 5 PRINCIPLES OF COMSCORE TOTAL VIDEO METRICS: Reach Frequency Impressions GRPs Minutes Average Audience

© comScore, Inc. Proprietary. 10 comScore’s Unique Methodology PANELCENSUS SINGLE SOURCE PANELS DEPTH: DEMOGRAPHY BREADTH: ACCURACY OBSERVED: DEDUPLICATED REACH

© comScore, Inc. Proprietary. 11 Methodology – Building Blocks + = Panels = Census Content & Video Tags / SDK PHASE 1: Desktop Panel Census Tags + + PHASE 2: Mobile Panel Desktop Panel Census Tags Mobile Tags + PHASE 3: Mobile Desktop Multi-Platform + + PHASE 4: TV Radio Mobile Desktop Multi-Platform + + PHASE 5: OTT TV Radio Desktop, Mobile Multi-Platform +

© comScore, Inc. Proprietary. 12 Five Platforms – Single Source TV-Radio Nielsen Audio PPM™ Panel (70K) TV-Desktop comScore Panelists within STB Homes (200K) TV-Desktop- Smartphone-Tablet Subset with Home WiFi Desktop- Smartphone-Tablet comScore Media Metrix Multi-Platform (Census) Calibration Panel 5-Platform Subset of PPM (2.5K) Use best source of single-source data for cross-media deduplication by combining panel + census

© comScore, Inc. Proprietary. 13 ChannelsProgramsTelecasts Differentiator of comScore Cross-Media Measurement K 339K Large datasets allow for granular reporting – at program/telecast level:

© comScore, Inc. Proprietary. 14 How we are making it happen

© comScore, Inc. Proprietary. 15 Video Metrix Multi-Platform launched in BETA this January Measure digital audiences at the show level Compare to linear TV & GRPs Desktop, Smartphone, Tablet and OTT measurement Demographics by device Video engagement on ads vs. content *Demography will be included in Video Metrix Multi-Platform in Q Video Metrix ® Multi-Platform

© comScore, Inc. Proprietary. 16 Video Metrix Multi-Platform provides a single measure of digital video consumption and engagement across platforms and will feed into Media Metrix Multi-Platform for unduplicated digital media measurement. Coming out of BETA in Summer 2015 *Video Metrix Multi-Platform will be included in Media Metrix Multi-Platform in Q *

© comScore, Inc. Proprietary. 17 To cover the entire viewing ecosystem, we need to measure: Person-Centric insights for analyzing audiences across multiple platforms TV

© comScore, Inc. Proprietary. 18 Understanding the CIMM Cross-Platform Study Results May 2014 Data Persons Digital = Desktop + Smartphone +Tablet Results based on combined Video + Web traffic Networks matched with respective digital entity

© comScore, Inc. Proprietary. 19 Combined TV + Digital Measurement Builds Audience Live TV DVR Desktop Smartphone Tablet +15% +2% Case Study 1: Cable Network % Increase in Minutes Source: comScore Project Blueprint, May 2014, Persons 18-49

© comScore, Inc. Proprietary. 20 Live TV Desktop Smartphone Tablet +7% DVR +23% % Increase in Minutes Combined TV + Digital Measurement Builds Audience Case Study 2: Broadcast Network Source: comScore Project Blueprint, May 2014, Persons 18-49

© comScore, Inc. Proprietary. 21 Live + 7 TV Radio +19.7% % Increase in Reach Combined TV + Radio Builds Reach Case Study: Broadcast Network Source: comScore Project Blueprint, May 2014, Persons 18-49

© comScore, Inc. Proprietary. 22 TV to Total Video In Action Case Study 1: Broadcast Network A Show - Prime Time Rating Case Study 2: Broadcast Network B Show - Prime Time Rating Source: comScore Project Blueprint, May 2014, Persons Live + SD 3.0 Live + 3 Live + SD 2.8 Live + SD 3.9 Live % 4.1 Desktop, Smartphone, Tablet, OOH 0.3, 7% Live % 3.2 Desktop, Smartphone, Tablet, OOH 0.3, 10% Live + 7

© comScore, Inc. Proprietary. 23 Multi-Platform Consumers Watch More TV Source: comScore Project Blueprint, May 2014, Persons Index of Average TV Minutes Per Viewer Per Day Across Cable and Broadcast Networks

© comScore, Inc. Proprietary. 24 Multi-Platform Consumers Use More Digital Digital Minutes Per User Index TV + Digital User vs. Digital Only User 100% Source: comScore Project Blueprint, May 2014, Persons 18-49

© comScore, Inc. Proprietary. 25 From Project to…

© comScore, Inc. Proprietary. 26 Hybrid panel + Census Representative RPD Passive Individuals and Households Ads and Content Common Metrics Asset Identification CIMM’s 7 Criteria for Solving Cross-Platform Measurement

© comScore, Inc. Proprietary. 27 comScore Advances Cross-Platform Measurement PC + TV Set Top Box Data across 4M HHs Multi-Screen Phase I ‘Screen’ Phase 1 Mobile + PC + TV OTT Integration Multi-Screen Phase II 2015

© comScore, Inc. Proprietary. 28 Xmedia™ provides unduplicated audience reporting across traditional TV and digital media in a single tool. Media packages can be created to analyze cross-platform reach, engagement and audience overlap. Xmedia will launch this Summer 2015 OTT & VOD measurement will not be included in Xmedia at launch.

© comScore, Inc. Proprietary. 29 TV Viewing is stronger than ever, but fragmented across devices and platforms Desktop, Smartphone, Tablet and Radio add incremental audience and reach for broadcast and cable networks Comprehensive measurement across all platforms is important to effectively plan and monetize Key Takeaways

For info about the proprietary technology used in comScore products, refer to Comprehensive Media Measurement from comScore