The American Marketing Association (AMA)

2 The American Marketing Association (AMA) is one of the largest professional associations in the world with over 9,000 student members, and 21,000 professional members who work, teach and study in the field. By becoming a member, you gain access to a vast body of marketing knowledge, high-quality training programs, the latest tools and tactics, and opportunities to interact and network with marketing peers on campus and around the world.

3 AMA connects you to marketers and students across all specialties to collaborate, network, gain practical experience and empower your career. You’ll get industry knowledge and insights along with everyday resources that will help you in the classroom and beyond. No other organization has more ways to help young marketers stay ahead!

4 Your local AMA collegiate chapter can help you gain valuable experience managing people, finances, projects and deadlines- perfect leadership skills to highlight on your resume! Collegiate chapters focus on professional development, community service and fundraising activities, as well as hosting marketing and business speakers, etiquette dinners, resume workshops, and more.

5 Use this page to discuss local chapter activities such as:  Networking opportunities  Volunteer/leadership opportunities  Professional development  Local speakers and special events  Awards and accomplishments

6  AMA Events & Conferences- interact with the best and the brightest, across a broad cross-section of majors.  (Highlight local events)  Regional Conferences- Each year, numerous collegiate chapters host Regional Conferences and invite nearby chapters to hear top speakers, develop skills, network, and have fun.

7  International Collegiate Conference- AMA’s signature Collegiate Event! This 3-day Conference gathers 1,200 students to learn from top marketers in the field (Google, McDonald’s, Bacardi, and more), get Career advice, speak with companies at the popular Career Fair, participate in competitions, network with peers, and have fun.  April 10-12, 2014, Sheraton New Orleans  MarketingPower.com/ICC

8  Marketing News Online – AMA’s flagship online publication is included with your membership.  Collegiate Connections- Monthly e-newsletter keeps you informed of AMA collegiate news and events.  Career Resources Newsletter- Keeps you in the know of current Job offerings and the latest career advice.

9  AMA Marketer’s Toolkit – This members-only benefit is a comprehensive collection of interactive tools, templates and resources all in a single location - no more searching the web for marketing templates, dashboards and how-to guides. It’s all in one place, and free with your membership!  AMA TV – An internet TV show with new episodes twice monthly, features the latest in industry trends, marketing insights and relevant career information delivered in a short, entertaining, fast-paced format.

10  Webcasts & Podcasts – Access marketing thought leaders on today’s most relevant industry topics, ranging from marketing advances and ROI, to Branding and Web 2.0. Only AMA members have unrestricted access to over 100 live and archived Webcasts and Podcasts.  Virtual Events - These highly interactive, free online learning events feature leading names in marketing on a variety of today's most trending topics.

11  Career Management - Your AMA membership allows you to take advantage of a broad array of career tips and strategies to land the right job, develop your career, learn salary negotiation tactics, and discover best practices for interviewing and job follow-up.  AMA Job and Internship Board - Browse jobs and internships from a wide variety of marketing positions in diverse fields and industries.

12 The AMA College2Career Center provides collegiate students and recent graduates with resources to help them successfully search for job opportunities, manage their career path and transition to the professional world. Topic areas include:  Resume Building  Interviewing Tips  Networking  Social Media/Online Presence  Success on the Job

13 AMA Collegiate has launched a series of Certificate Programs designed to prepare you for life beyond college, and to make you more marketable to employers. Free to AMA student members, the Career Development Certificate and Marketing Research Certificate programs can give you a competitive advantage in your job search.

14 Use this page to discuss any local benefits related to advancing, such as:  Networking opportunities  Volunteer/leadership opportunities  Local industry connections  Resume review nights  Interviewing workshops

15 Joining the American Marketing Association is easy-  Complete a membership application  Come to our next AMA chapter meeting (date/time/location) For more information, visit AMA’s website AMA.org/Collegiate Thank you!