Branding “Live TV” Paula Partridge American Airlines Inflight Products.

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Presentation transcript:

Branding “Live TV” Paula Partridge American Airlines Inflight Products

Branding American Airlines All products must reinforce the American Airlines brand and differentiate American Airlines from the competition.

Recent Product Enhancements New Interiors Space/legroom Bose Headsets DVD

Current Inflight Video Exclusive relationship with CBS Network quality production No VNR’s/infomercials

American Airlines is not a “Media Brand” AATV Major Networks –ABC –CBS –CNN –NBC

Today vs. “Live TV” Ad sales Non-measured medium Licensing Self Promotion