Trysting Tree Golf Club. Course Information Course built and opened in 1988 Owned by the university Intended as an inexpensive place for students to play.

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Presentation transcript:

Trysting Tree Golf Club

Course Information Course built and opened in 1988 Owned by the university Intended as an inexpensive place for students to play OSU receives all profits from play of the course Pro shop and restaurant owned by Golf Pro (Sean Arey)

Course Features 18 hole course Pro Shop Restaurant coming soon!!! Driving range 3-hole mini course Chipping/putting greens Golf cart rental Beverage cart Tiger can’t wait!

Course Events Annually hosts high school state tournament Home course for OSU golf team Hewlett-Packard summer league Five local high schools’ home course OSU golf classes Junior golf program

Three Areas of Focus 1. Course 2. Pro Shop 3. Restaurant

Current Course Situation Happy with with current level of golfers per year (they sell 50,000 rounds per year) Students and H.P. employees are target market Shift towards H.P. as a target market heightens the demand for services

Course Recommendations Create an online presence –Rates and contact information –Online tee time signup –Post hourly course weather conditions –Event information Website cost = $550 Diamond Woods

Three Areas of Focus 1. Course 2. Pro Shop 3. Restaurant

Current Pro Shop Situation Heavy competition from –Fiddler’s Green On-Course Pro Shop –Internet golf sites Low inventory turnover for club sets Seller of Beaver golf paraphernalia

Pro Shop Recommendations Offer custom club fitting only –Create a very personalized experience –Decreases on hand inventory Carry a larger selection of Beaver wear

Three Areas of Focus 1. Course 2. Pro shop 3. Restaurant

Current Restaurant Situation Cost $500,000 to build Grand opening scheduled for May 1 st Will have a Beavers sports bar theme Will carry beer and wine Built due to customer demand

Restaurant Recommendations Promote internally –Golf score = pint price –Punch card for half price food –Buy one meal get one free with Pro Shop purchase Promote externally –“Club for Plug” with local radio station –Newspaper coupon

Recommendation Costs Actual price of pint (negligible) Average cost of $4 for half off meals Average cost of $7 for buy one get one free coupon “Club for Plug” cost would range from $60 to $90 depending on club 2 x 5 ad in the Barometer cost $200

Recommendation Recap Course –Create an online presence Pro Shop –Custom clubs and Beaver wear Restaurant –Heavy internal promotion –Light external promotion

Questions or Comments?