Marketing Turning Prospects into Customers through Marketing Ivan Surjanovic, Copyright 2014 by iPower Lab,

Marketing Marketing a form of direct marketing which uses electronic means to deliver commercial messages to an audience.

Marketing Extremely cost effective Highly targeted Customisable Completely measurable

Marketing Social Media or Marketing?

Marketing Social Media vs. Marketing PR vs. Sales Pull vs. Push Branding vs. Conversion Attention and Interest vs. Desire and Action (AIDA)

Marketing Nine tips for creating effective marketing campaigns!

Marketing Tip #1: Develop an marketing plan - Objectives (e.g. 50 conversions a month via ) - Who do you plan to to? - How often / When will you ? - What type of content do you plan to send? - What service / technology will you use? - Who will be responsible?

Marketing Tip #2: Start growing your database Use every single opportunity to ask for permission: - on your website - when meeting someone in person - on your Facebook page - at your office premises - at events

Marketing Tip #3: Sign up for web service

Marketing Tip #3: Sign up for web service - Better management (“Unsubscribe”) - Better tracking - Easier to develop your own e-newsletter template - Better integration with social media - Better reach (more messages will make it through anti-spam filters)

Marketing Tip #4: Comply with anti-spam regulations Check the anti-spam regulations of all countries where you do online business USA: spam-act-compliance-guide-businesshttp:// spam-act-compliance-guide-business Canada: Consult a legal expert before running your campaign

Marketing Tip #4: Comply with anti-spam regulations Many countries now require that you : Have a pre-existing business relationship with recipients, and / or even to obtain a permission to receive an (“opt-in system”) Provide your company’s physical address in the Provide unsubscribe button (and act on it!)

Marketing Tip #5: Create your own E-newsletter - Make it visually appealing - Make it useful and informative -Choose an attractive name (e.g. “Health Tips”, “One Minute Insight”, “TechTrends”) - Be consistent in terms of format and content - Be regular

Marketing Tip #6: Make your subject line stand out - Be specific - Be direct - Grab their attention; develop desire to read more / act “Five tips for Creating Effective Google Ads” “Last Chance to Register” “Get $50.00 in Advertising” “Free e-Book on Online Marketing”

Marketing Tip #7: Personalize your campaign - Personal greeting - Customize message for different groups (e.g. by country) - Send special messages to the most important / most loyal customers

Marketing Tip #8: Provide a call for action - Provide visible action buttons (e.g. Buy Now, Contact, Download) - Take visitors to a landing page

Marketing Tip #9: Test and Optimize Key measurables: Number of delivered messages Unsubscribes Click through rates Open rate Pass on rate (forwards) Conversion Number of bounced messages

Marketing Marketing: Summary 1. Plan 2. Database 3. service 5. E-newsletter 4. Anti-spam laws 6. Subject line 8. Call for action 9. Test 7. Personalize

Marketing Thank You! Ivan Surjanovic, Copyright 2014 by iPower Lab