For core questions, respondents had to rank minimum, perceived and desired expectations on a scale from 1 to 9 How do we interpret these scores?
Perceived Score 5.0 Adequacy gap: 7.0 Minimum Desired Zone of tolerance Adequacy gap: +1.0
Minimum – number we don’t want to go below Desired – what we aim for; also a measure of importance of the issue to the user Perceived – how we are doing (in users’ perception)
Service Place Collections Each “spoke” represents a single question 22 core questions
Question LP-3 = A comfortable and inviting location Minimum score = 6.55 Desired score = 7.76 Perceived score =6.34 high low