OXFORD LANDING 2008

Clearing 1958

Plantings 1958 – Men at work…

First mechanical harvester 1960

Load of grapes crossing Blanchetown bridge

Cabernet Sauvignon – 3 year old vines

Launch of Oxford Landing the brand 1990 So… anyone look familiar?

OXFORD LANDING. EVOLUTION OF THE BRAND.

1990

2008

 So much to be proud of 50 year celebration  A history worth celebrating  An authentic brand  With a very bright future

ALL THINGS OXFORD LANDING.

 Continuous improvement of our practices and quality  Through control of our own vineyard resource, winemaking process and innovation, we have set the benchmark for the price category  In a time where the industry is cutting costs, outsourcing and amalgamating, we are investing in both our winemaking process and our brand  Control throughout the winemaking process Our philosophy

 Established vineyard 1958  650 acre’s managed as 130 separate 5 acre blocks  Competitive ‘value’ end of the market  Wines reflect true varietal styles and conditions of vintage  Clear goal to be best value in our competitive set in all markets  Above all, these are wines from a real place… An authentic brand

The new team at OLE  Martin Strachan – General Manager  Matthew Pick – Winemaker  Heather Fraser - Winemaker  John Ide – Winery Operations Manager  Fred Strachan – Vineyard Manager  Marty Burnell – Vineyard Operations Manager  Claire Doughty – Brand Manager

 Our people work as a team to develop grower vineyards:-  Each grower knows their grapes destination  Most have long standing associations with Oxford Landing Estate  We are selective, committed to being South Australian and our quality outcomes In the vineyard

Oxford Landing Winery  Purpose built from greenfield site  Commenced crushing in January 2005  Can process 30,000 tones of grapes annually  Multiple bottlings to ensure quality and freshness  Sophisticated and super efficient  Ensures sustainable winemaking  All wines from 2008 vintage are vegan and vegetarian friendly

Oxford Landing Winery

Environmental commitment Our environmental philosophy is a commitment to sustainable grape growing and winemaking.  Reduced water consumption  Preservation of the River Murray  Vitis program  Dr. Cecil Camilleri – Dr of Environmental Studies with 12 years experience with the Company

Environmental commitment…….  Reducing our carbon footprint by replanting native species on adjoining allotment…..

Environmental commitment

 Committed to reducing carbon footprint  New glass bottle for Oxford Landing  Move to ‘rite weight’ glass  No change to appearance of bottle  First winery to commit to AMCOR

Changes to the Oxford Landing range

Shiraz Viognier  Shiraz to become Shiraz Viognier – 7% Viognier  Viognier mentioned on back label only  Will move to a burgundy bottle offering point of difference  Addition of Viognier will lift aromatics and improve texture, with the outcome a more consumer friendly wine  Continue to take ownership of Shiraz Viognier category  Create more interest with press and more sophisticated wine consumers  New bar codes to be detailed prior to release Shiraz to become ‘Shiraz (Viognier)’ (7% Viognier) Viognier mentioned on back label only Moving to a Burgundy bottle offering (Rhone) point of difference Addition of Viognier will lift aromatics and improve texture, with the outcome, a more ‘consumer friendly’ wine Continue to take ownership of Shiraz Viognier category Create more interest with press and more sophisticated wine consumers New bar codes to be detailed prior to release Shiraz Viognier

Cabernet Sauvignon & Shiraz  Cabernet Sauvignon & Shiraz: ‘Backbone of the Australian wine industry’  Fermentation was carried out in a combination of static and rotary fermenters under warm temperature conditions  Good balance between extracting the appropriate tannin for wine structure and retaining fruit drive and aromatics  Great value ‘fruit driven’ style

Rose of Cabernet  ‘Cabernet Rose’ now ‘Rose of Cabernet’  Remains varietal  Offers point of difference in competitive set  Drier style which isn’t ‘dumbed down’  Reflects true varietal character  Rose category continues to grow

Chardonnay  A core wine of the OLE portfolio  Techniques are used that many smaller winemakers would use:-  We add back 5% of Reserve that has been held in French oak from each previous vintage  20% of the blend is fermented using ‘wild’ yeast  We allow extended post ferment lees contact  We undergo malo-lactic fermentation for 10% of the wine

Pinot Grigio A new addition to the OLE portfolio Popular style Small make for 2008 vintage – seek long term comittments to range Vegan and vegetarian friendly To be used to increase brand awareness by strategic placement and press exposure ** Please keep in touch with Australia regarding sales progress and commitment to range

Press…. ‘Oxford Landing’s parent company, the Yalumba Wine company is known their impressive portfolio of Barossa offerings, but this may be the best array of inexpensive wines they have yet produced’ Robert M Parker Jr. Wine Advocate

Communicating 50 years  Opportunity to communicate 50 year story to consumers, wine journos, trade press and customers  50 year device on pack  Numerous press releases throughout the year to wine press and trade press  Story on website  ‘50 years, 50 stories’ book to key customers

Important placement for Oxford Landing ‘Distribution is the key’ Seek:  High visibility floor positioning - consider ‘size’ of deals offered…  Inclusion in monthly promotional programs  Fridge positioning  Key shelf positioning  Key signage opportunities in high traffic, highly visible locations……..  Corporate opportunities

HIGH VISIBILITY!

 Important sector for ‘BTG’ opportunities  Seek:  ‘Wine of the month’ opportunities or long term 1 st pour  Set up contract support agreements for long term pouring opportunities  Utilise tent cards, stands and branding where possible to ensure high visibility and long term agreements

Overview  50 year anniversary  New team  Environmental commitment – ‘rite weight’ glass  New winery  Shiraz to Shiraz Viognier  Cabernet Sauvignon/ Shiraz to Cabernet Sauvignon for USA and Canadian markets only  ‘Cabernet Rose’ to become ‘Rose of Cabernet’  Pinot Grigio release  50 Years communication on label  Distribution and varietal focus