1 Recruitment Campaign Best practices from the Swedish Guide and Scout Council By Cecilia Elving Director Recruitment and Retention

2 ORGANIZATION WAGGGS Salvation Army The Swedish Scout and Guide Council 29 WOSM YMCA- YWCA Temperence Guide and Scout Association Mission Covenant Youth of Sweden Swedish Scout and Guide Association 222 employees members

3 Our Goal: members in : a steady decrease in membership

4 Solution: A Recruitment Campaign Initiated in 2006 Aimed to increase recruitment and to improve the introduction for new leaders Goal: that ½ our active scout troops participate in the campaign

5 The Recruitment Campaign Methods for recruitment –Children –Youth –Adults –Events –Recruit in Church –Media –Recruitment for diversity

6 The Recruitment Campaign cont Methods for recruitment Courses in recruitment methods Marketing tools: Brochures, postcards, posters etc. Introduction courses for new leaders -live and web Already made programs with clear instructions

7 Result 30 % change in recruitment Great feedback, especially on already made programs Time saving for our volunteers First year: 340 participating troops, second year: 530 participating troops