Shopping in the 1890s-Current Time By: Courtney and Thita

How it Started After people started settling in 1760s commercial transactions took place in private homes, taverns, churchyards, mils, and eventually stores Early on, stores often consisted of a room in the storekeeper’s home

The Nation’s First Shopping Center Cleveland, Ohio Named the Arcade 1890 Contained 4 levels of: Jewelry Leather Goods Stationery shops Glass topped arcade  Provided band music on Sundays  Middle-class people would wander around and look at the window displays

Continued… The Arcade Today it is an odd collection of electric shops such as convenience and stamp stores Huge roof trusses give it a bridge-like look it was built by a bridge company in 1890

Urban Shopping As the cities grew… They became an objective for manufacturers and merchants Started having separate districts which included: Financial services, hotels and entertainment, trade, banks, insurance companies, and the headquarters of large corporations Retail shopping districts formed in the center of the city public transportation could easily bring shoppers from faraway places Causing the modern “Department Store”

Department Stores Marshall Field of Chicago created the concept He started as a sales clerk in a dry goods store Discovered that paying close attention to each woman customer could increase sales 1865 opened own store Motto:  Give the lady what she wants Allowed women to take home clothes and return them if they were not satisfied

Department Stores Today Department Stores are popping up all over the place today There are 590 department stores in Wisconsin alone Places like Wal-mart and other well known stores need to be all over the place so people are more likely to go to their store Did you know on average over 18 million people shop at Wal-mart every day!

The Chain Store Groups of stores under the same ownership Advertised the bargains Bought in quantity Limited personal service Used sales methods that included: Offering brand names Standardized or uniform packaging High volume Low-cost sales

F. W. Woolworth 1870’s He learned that most people would buy things “spur of the moment” because of low prices He didn’t raise his prices in his “five-and-dime store” until 1932 By 1911, there were 596 stores Sold more than 1,000,000 dollars a week

Advertising Total advertising in 1865 was about $10 million In 1900 it was up to $95 million Due to improvements in picture printing Magazines started to carry newer ads for products

Advertising Today Today advertising is a huge marketing opportunity From TV's to build boards, everywhere is an opportunity to advertise It ranges about $700- $2,500 a month on build board advertising, and about the same for a full page ad in the newspaper

More Advertising Advertising Before…Advertising Today… As you can see, the old one has a lot more information, while the new advertisement is just flashy and not that informative

Mail-Order Catalogs Montgomery Ward and Richard Sears Ward’s catalog launched in1872 Provided instructions in 10 languages to help customers order products Started his company 1886 Sent out a consumers guide twice a year He sent a letter explaining to the consumer that there would be no errors and what you want would be sent right to you By 1910, 10 million people shopped by mail each year

Mail-Order Catalogs Today Mail-Order Catalogs continue to increase Why people like it: They can order it from their own home Don’t have to drive to the store It ships right to them It’s easy!

Rural Free Delivery US Post Office helped mail- order catalogs 1896 they started a system where the packages are brought directly to your home A.K.A. Rural Free Delivery Now the catalogs could advise consumers to give the letter and money to the mail carrier and he will get mail it out for you 1913 made it possible to send 50 pound packages from Chicago to any location in the country

How This Effects Us Today… Without all these new things like: Department Stores Rural Free Delivery Mail-Order Catalogs The Chain Stores Etc. We would still be going to a persons home to look for a new pair of shoes!

Continued… Because of all the new advancements in modern technology, it makes it easier to get what you want when you want it Shopping is not only a fun way to spend your time it has also helped the businesses of America Created job opportunities to support the new ways of ‘shopping’

Work Cited History book Pgs / 57/

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