Presented by: Richard Dym CMO, OpSource OSCON August 6, 2015 Think Outside the Silo: The End of Standalone SaaS

© OpSource 2008Slide 2 The Business of Web Operations OpSource provides complete web operations infrastructure and services for serious SaaS and Web businesses Founded 2002, privately held Corporate headquarters: Santa Clara, CA. Global offices: U.S. (Santa Clara; Herndon, VA); Dublin; London; Bangalore Unmatched industry experience Hundreds of applications Millions of end-users Billions of transactions every day Certified 2007 Software Industry Award Best Market Changing Product

© OpSource 2008Slide 3 Web Operations Delivery for Companies of All Sizes Hundreds of applications, millions of end-users and billions of transactions every day

© OpSource 2008Slide 4 World Class Partner Ecosystem Best of breed strategic, technology and consulting partners focused on SaaS

© OpSource 2008Slide 5 SaaS Apps Are Traditionally Silos Sales Dept.FP&AHR Dept.Cust. Serv. CRM AppCall Center App HCM AppBI App

© OpSource 2008Slide 6 Next Gen Apps Are Composites Billing Service Analytics Service Storage Service

© OpSource 2008Slide 7 Composites - 3 Big Advantages Add Functionality Integrate the Enterprise Open the Channel

Add Functionality

© OpSource 2008Slide 9 Composites Apps Add Services not Code Billing Service Analytics Service Storage Service Web Services Can Reduce up to 70% of Programming

© OpSource 2008Slide 10 Web Services - More than just Google Maps

© OpSource 2008Slide 11 Case-In-Point Mumboe and OpSource Billing OpSource Billing allows us to do away with complicated invoicing and billing processes, and make it easy for customers to do business with Mumboe Mumboe CEO Bill Kane

Integrate the Enterprise

© OpSource 2008Slide 13 Integration has surpassed security as the #1 barrier to SaaS adoption* *7 Trends in Enterprise Software Adoption for 2008, Forrester Research, Feb. 22, 2008

© OpSource 2008Slide 14 3 Big Drivers of Integration DriverNeedPossible Solutions Move from Departmental SaaS Deployments to Enterprise SaaS Deployments Ability to integrate with existing applications (SAP, Oracle) Adopt Multiple SaaS Applications Linkage of multiple SaaS applications and SSO Company Specific Applications Customized Work Flow Application Development

© OpSource 2008Slide 15 Case-In-Point MDS Pharma Services Uses Boomi Using Boomi Allowed MDS Pharma to Scale SFDC to an Enterprise Level

Open the Channel

© OpSource 2008Slide 17 “We estimate that most SaaS Companies will need to spend $1 on Sales and Marketing for every $1 of recurring revenue” Jason Green, Emergence Capital, 2008 SaaS Summit

© OpSource 2008Slide 18 Web Services Open up new Sales Channels Channel OpportunityExample Ecosystems Other SaaS Solutions Functional Resellers Third Party System Integrators

© OpSource 2008Slide 19 Channel Case-In-Point Ribbit Creates Developer Network Channel Direct For Developers and SalesForce

One Last Comment

© OpSource 2008Slide 21 Don’t put financial data on a SuperWall post! Enterprise Class Services Open Reliable Scalable Secure Compliant Meterable Billable

© OpSource 2008Slide 22

© OpSource 2008Slide 23 OpSource Services Bus™ OSB is the multi-tenant Enterprise Services Bus Enables Web Service Consumption Publishing Totally secure & reliable High performance

© OpSource 2008Slide 24 OpSource Connect - The End of SaaS Silos Application integration in the “Cloud” and behind the corporate fire-wall Consumption and publishing of web services All OpSource On-Demand Open Reliable Scalable Secure Compliant Built for business

© OpSource 2008Slide 25 OpSource On-Demand Summer ‘08 The SaaS solution for Web services Built upon OSB, the multi-tenant ESB Available Today Consume Web services Connect in the cloud Connect behind the firewall Boomi for OpSource Connect

© OpSource 2008Slide 26 OpSource On-Demand Summer ‘08 Coming with Summer ‘08 Publish your application as a Web service

© OpSource 2008Slide 27 Get on the Bus!

Get Connected

© OpSource 2008Slide 29 "The OpSource team continues to run one of the most important industry events year after year. Attendees get a full course of topics that matter most to SaaS ISV's or companies planning to migrate their offering to the SaaS model." Rick Nucci, Chief Technology Officer, Boomi Mark Your Calendars! SaaS Summit 09, March , for details