© 2007 Pearson Education, Upper Saddle River, NJ All Rights Reserved. Walker: Introduction to Hospitality Management, 2 nd edition Chapter 13 Meetings, Incentive Travel, Conventions, Exhibitions (MICE), and Event Management

© 2007 Pearson Education, Upper Saddle River, NJ All Rights Reserved. Walker: Introduction to Hospitality Management, 2 nd edition After Reading and Studying This Chapter, You Should Be Able to: Name the hospitality industry associations Describe the various types of meetings Explain the difference between meetings, expositions, and conventions Describe the role of a meeting planner Explain the primary responsibilities of a convention and visitor’s bureau or authority List the steps in event management

© 2007 Pearson Education, Upper Saddle River, NJ All Rights Reserved. Walker: Introduction to Hospitality Management, 2 nd edition Associations American Society of Association Executives (ASAE):  6,000 associations at national level  Spend $53.5 billion annually  Hold 215,000 meetings and conventions

© 2007 Pearson Education, Upper Saddle River, NJ All Rights Reserved. Walker: Introduction to Hospitality Management, 2 nd edition Associations (cont.) American Hotel and Lodging Association The National Restaurant Association Hotel Sales and Marketing Association Club Managers Association of America Society for Foodservice Managers

© 2007 Pearson Education, Upper Saddle River, NJ All Rights Reserved. Walker: Introduction to Hospitality Management, 2 nd edition Associations Offer Governmental/political voice Marketing avenues Education Member services Networking

© 2007 Pearson Education, Upper Saddle River, NJ All Rights Reserved. Walker: Introduction to Hospitality Management, 2 nd edition Types of Meetings Clinic Forum Seminar Symposium Workshop Overall purpose:  Brings people together for the purpose of exchanging information

© 2007 Pearson Education, Upper Saddle River, NJ All Rights Reserved. Walker: Introduction to Hospitality Management, 2 nd edition Primary Sources of Revenue Attendee registration fees Exhibit space rentals Sponsorship fees Conference program advertising fees:  Considerations may include whether it is a consumer or trade event

© 2007 Pearson Education, Upper Saddle River, NJ All Rights Reserved. Walker: Introduction to Hospitality Management, 2 nd edition Figure 13-1 Average Daily Visitor Spending at a Convention

© 2007 Pearson Education, Upper Saddle River, NJ All Rights Reserved. Walker: Introduction to Hospitality Management, 2 nd edition Figure 13-3 Major Players in the Convention Industry

© 2007 Pearson Education, Upper Saddle River, NJ All Rights Reserved. Walker: Introduction to Hospitality Management, 2 nd edition Goals for Meetings Increase awareness Raise money Provide information Incentives Conventions Exhibitions Forecast

© 2007 Pearson Education, Upper Saddle River, NJ All Rights Reserved. Walker: Introduction to Hospitality Management, 2 nd edition Figure 13-5

© 2007 Pearson Education, Upper Saddle River, NJ All Rights Reserved. Walker: Introduction to Hospitality Management, 2 nd edition Impact of Technology Affected the way in which information is obtained Data is available on virtually every aspect Increased need for establishing personal contact Satellite and teleconferencing

© 2007 Pearson Education, Upper Saddle River, NJ All Rights Reserved. Walker: Introduction to Hospitality Management, 2 nd edition Technology Forecast Will continue to drive changes in the industry Routine organizational tasks will be run on technology More international meetings Heightened security Shorter meetings Increase in incentives for repeat business

© 2007 Pearson Education, Upper Saddle River, NJ All Rights Reserved. Walker: Introduction to Hospitality Management, 2 nd edition Determining the Site Facility service level and perception Price City/geographic location Restaurant service and quality Personal safety Local interest

© 2007 Pearson Education, Upper Saddle River, NJ All Rights Reserved. Walker: Introduction to Hospitality Management, 2 nd edition Expositions or Trade Shows Designed to bring together purveyors of products, equipment, and services in an environment where they can demonstrate their products and services to attendees at a convention or trade show

© 2007 Pearson Education, Upper Saddle River, NJ All Rights Reserved. Walker: Introduction to Hospitality Management, 2 nd edition Conventions Meetings combined with expositions Generally larger meetings with some form of trade show included

© 2007 Pearson Education, Upper Saddle River, NJ All Rights Reserved. Walker: Introduction to Hospitality Management, 2 nd edition Meeting Planners Pre-meeting activities:  Plan agenda  Set budget  Negotiate contracts On-site activities Post meetings

© 2007 Pearson Education, Upper Saddle River, NJ All Rights Reserved. Walker: Introduction to Hospitality Management, 2 nd edition Convention and Visitor’s Bureau (CVB) Encourages groups to hold meetings, conventions, and trade shows in the area it represents Assists those groups with meeting preparations, and lends support throughout the meeting

© 2007 Pearson Education, Upper Saddle River, NJ All Rights Reserved. Walker: Introduction to Hospitality Management, 2 nd edition Purposes Encourage tourists to visit the historic, cultural, and recreational opportunities Develop and promote the image of the community Example:  Las Vegas 

© 2007 Pearson Education, Upper Saddle River, NJ All Rights Reserved. Walker: Introduction to Hospitality Management, 2 nd edition Convention Centers Large facilities where meetings and expositions are held Revenue generated from rental of space, food, and beverages

© 2007 Pearson Education, Upper Saddle River, NJ All Rights Reserved. Walker: Introduction to Hospitality Management, 2 nd edition Event Management Large conventions are planned years in advance Booking manager is critical to success Contract is key to success On site at time of convention

© 2007 Pearson Education, Upper Saddle River, NJ All Rights Reserved. Walker: Introduction to Hospitality Management, 2 nd edition Trends Globalization/international participation Cloning of shows Competition Technology Number of shows is growing annually Large conventions are not as well attended as regional meetings Boom in the number of convention centers