FSILG M ARKETING /B RANDING G UIDE GOAL: To provide the FSILG community with marketing strategies that will allow members to effectively promote and represent their organization (and its mission / core values) to internal and external stakeholders. *Note: There are links available throughout the slideshow as resources and guides.

H OW TO EFFECTIVELY MARKET AND REPRESENT YOUR ORGANIZATION 1.Create an “elevator pitch” that encompasses the mission of your organization. 2.Consider your website layout and how it affects branding. 3.Maintain consistency with your national organization and throughout your marketing efforts. 4.Effectively promote your organization, events and activities. 5. Use available resources.

ELEVATOR PITCH Step One:

“E LEVATOR P ITCH ” Create a simple statement that represents your group. Consider including your organization’s values, mission statement, or motto for inspiration. Also, consider what is unique about your organization. Make sure that the statement is something that the members believe in/support. Encourage all members to memorize and be able to recite the statement.

E XAMPLE OF AN E LEVATOR P ITCH

BRANDING Step Two

M AKE SURE YOUR BRAND HAS A CLEAN AND SIMPLE LOOK

L IST YOUR VALUES AND / OR PURPOSE

D ISPLAY YOUR MOTTO / TAGLINE

H AVE YOUR CREST, LOGO OR BANNER EASILY VISIBLE ON YOUR HOMEPAGE

M AINTAIN AN UPCOMING EVENTS PAGE

D ISPLAY AN UP - TO - DATE ROSTER

I NCLUDE LINKS TO RELATED SITES

S UPPLY A VARIETY OF CONTENT

MAINTAIN CONSISTENCY Step Three

R EMAIN CONSISTENT WITH NATIONAL GUIDELINES / STYLE GUIDES

PROMOTION Step Four

S HOW YOUR AFFILIATION WITH MIT Note: You can change the MIT logo to match your organization’s colors. For more information, view the MIT Graphic Identity Guide.MIT Graphic Identity Guide

C ONNECT TO P ANHEL /IFC/LGC

P ROMOTE YOUR SOCIAL MEDIA

C ONNECT TO SOCIAL MEDIA

L INK TO NEWS ARTICLES WRITTEN ABOUT YOUR ORGANIZATION Sources: Residential Life & Dining Tumblr blog Residential Life & Dining Tumblr blog DSL News Blog MIT News Local news sources

USE AVAILABLE RESOURCES Step Five

L OOK WITHIN YOUR O RGANIZATION Contact your national organization for style guides, templates and guidelines. Ask other chapters for ideas/assistance. Ask members for their feedback and help with promoting your website and brand.

U TILIZE MIT RESOURCES Alyssa May Marketing & Communications Manager Residential Life & Dining || (617) Jess Bolandrina Marketing & Programs Specialist Residential Life & Dining || (617) FSILG Office Marlena Martinez Love Catherine “Cat” Sohor Adam McCready W Suite (617)

THANK YOU! QUESTIONS??