Spain AlloCine Network European Movie Sites. Spain Overview of the European movie market Why Internet is a must for distributors ? AlloCine accross Europe.

Slides:



Advertisements
Similar presentations
Broadcast Connect Generate to the Worldyour Communities traffic & Revenue.
Advertisements

Brief Introduction AD Europe: the number 1 in Europe 160 million European onliners in 30 countries The central media marketeer in the European online.
@Triona_Campbell.
Sports Blog Lifestyle. WHAT IS YARDBARKER? We are the largest network of sports blogs, reaching 10mm unique users monthly. We deliver a targeted demo.
Reach over 500 million targeted online audience. Get traffic for your website!! Cpmtraffic.in is a complete online marketing agency which provides you.
Reach – Engage – Convert - Analyze. To be an innovative internet company. Realty fact is a highly innovative and emerging Internet technology company.
Local Content Matters Online Advertiser’s Online Choices 100,000,000 Web sites 25,000,000,000 Pages on which to advertise.1% Average click-through.
French release. Main figures Release date : Oct. 13th 2010 Number of prints : 73 prints (9 in Paris) P&A budget : € Admissions (until Nov 8th)
ViaMichelin Opportunities No 1 Travel Site in Europe.
Advertising Media Pack  Moneywise launched in 1991 and is the UK’s leading personal finance magazine.  Moneywise was acquired.
Advertising Media Information Why Advertise with Moneywise?  Moneywise makes the association between money and lifestyle as most key financial.
Adriana Iordan Web Marketing Manager / Avangate Social Networking Media How the software authors should use it?
Licences for Europe Cross-border working group – 1 March 2013.
Advertise on About - professional online resource for locating a franchise partner. – daily updated.
Institutional partner of and supported by the European Commission Reconnecting UK Youth to Europe Raising Awareness toFoster Civic Engagement.
To provide a Marketplace that harnesses the power of the Internet to serve local residents and businesses by using technologies that assist consumers.
What is CIRCOM? CIRCOM is a unique international audiovisual network in Europe with 376 public regional television stations from 38 countries CIRCOM is.
XVII EUROVISIONI FESTIVAL 2003 GENERAL OVERVIEW ON THE EUROPEAN and US CINEMA EXHIBITION MARKET A statistical framework elaborated by MEDIA Salles MEDIA.
The European Trade Association of the digital and interactive marketing industry representing the National trade associations and Corporate members European.
Inspired by Iceland COVERAGE REPORT ‘ICELAND BY ANOTHER NAME’ WEEK TWO RESULTS (W/C 17 th September)
A Closer Look at the Mobile Advertising Market in the Middle East
Microsoft Advertising successfully increases brand awareness for Canon EOS Digital Cameras in Singapore Canon, the Japanese imaging and optical products.
Marketing. After setting a release date, the distributor works towards the theatrical release, investing in a marketing campaign. The costs of theatrical.
1 Public Investment in Film & TV Works: Film Funds in Europe Susan Newman-Baudais Analyst – Film Industry European Audiovisual Observatory Public Investment.
Presented by: 1 The Psychology of Search Erica Schmidt, Global Search
BBC Worldwide Entertaining the World, Bringing Value to the BBC.
A Free Future? Dr Piet Bakker University of Amsterdam.
PHONE DK OUTDOOR ADVENTURES OUTDOOR TV NETWORK.
IP NETWORK | RTL GROUP INTERNATIONAL MEDIA PORTFOLIO 2015.
Presented By. About Natcom 2013 NATCOM 2013 is a signature SCM event where seasoned practitioners from across the country meet and discuss ways of addressing.
European Solar Days: a successful awareness raising initiative Roger Hackstock Austria Solar.
A leading provider of entertainment content in Ireland.
E u r o p e JULY 16TH, STATEMENT Invented For Clients Who want : Global access/ressources via their local agency Consistent and involved agency.
VOD: a new opportunity for independent distributors? Jean-Marie Le Guen NPA Conseil, Europa Distribution Conference, Estoril, Portugal, November 21st 2008.
Digital advertising agency of Games Banner Network Inc.
The 10 th Knight International Symposium on Online Journalism April 17, 2009 Diverse Business Models in Online Journalism – Are We Trying Hard Enough?
General information  AUTOPOGRUZ RU  It is a highly specialized design of warehouse equipment. This platform with guaranteed quality target audience.
Tempe.com And More … RanchoMirage.com OVERVIEW. The CitiesPlanet Network of 57 cities represents a total population of more than 4.2 million people across.
Crossing Borders. Concept We believe that across the borders we have things in common, by screening and distributing European films which British people.
Online Video - State of the Nation 1 Nick Bolton Media and Entertainment Sector Manager, Viocorp Amy Weinberger Vice President ANZ, comScore.
Successful formula for writing pharmaceutical product releases  What is the incidence?  How many people are affected?  Who is at risk?  What are the.
Synergy A Definition: Synergy (from the Greek syn-ergos, συνεργός meaning working together) is the term used to describe a situation where different entities.
Is the first push based online video magazine!. What is ? is an exciting new product in which ICQ users will get a whole new world of content “pushed”
Power of Video Online How video is changing the way we find prospects and convert sales online.
BUILDING YOUR SAFETY NET IN THE AGE OF AD BLOCKERS.
Film Promotion and marketing Louis Eastwood. Target Audience Our film rating will be a 15 and will be targeted to both British and Americans, who of which.
Public Relations & Social Media
Sony Pictures Entertainment International Online Research System.
SPORT CROWDFUNDING A NEW FUNDING OPPORTUNITY FOR SPORT ORGANISATIONS BRITISH TAEKWONDO
EIAA Digital Women report Pan-European Results March 2006 Conducted by SPA/Synovate.
Building the Partnership with Societies: Review of Vision 2012 Emily Dunbar Director, Society Relations EMEA CFA Institute.
EMPIRE MAGAZINE BRADLY GALLOWAY. OVERVIEW EMPIRE was launched in 1989 in the United Kingdom by EMAP and edited by Barry McIlheney. Bauer purchased EMAP.
Introduction We are India's leading directional media marketing company enabling SME discovery. Pioneers in discovery of platforms across B2B,B2C & C2C.
MAGAZINE MEDIA – MARKET OVERVIEW THE BASICS. MAGAZINE MEDIA AT A GLANCE Source: NRS PADD I BRAD Magazine media reaches 38 million adults every month 2500+
Creating and implementing a communication plan COMMUNICATIONS AND VISIBILITY.
1 Communication Concept The Opera Europa Digital Platform March ARTE G.E.I.E. | STRASBOURG | 11 SEPTEMBER 2014| PAGE.
The Times 100 Business Case Studies Edition 16 Using promotion to campaign for public services.
NOMINATION FORM FOR COMPETITIVE TRAVEL MARKETING AWARDS Name of Nominee: New Ulm CVB / Flying Buttress Media Key Contact: Sarah Warmka Phone: (507) 233.
Created by BM|DESIGN|ER ALLOCINE.COM Nowadays Initially.
Project number: FR01-KA REALISE Realising the potential of the international mobility of staff in higher education.
PROGRAM OVERVIEW Give consumers an exclusive, all access pass to all the latest happenings and buzz in pop-culture entertainment PROGRAM OVERVIEW.
IAB Europe April 2009 « The Voice of the Digital and Interactive Industry at National and European level representing over 90% of all digital revenues »
INTRODUCTION CNA Recap:
Marcom International for OSHA
New Global Distribution Opportunities from Findaway and Luisterhuis
EUROMARKETING NETWORK.
EUROVISION DEBATE LIVE ON 15 MAY 2014
Procurement Hub Partners
Promotion decisions in international markets
Amazon Prime The challenge What we did The results Homecoming
Presentation transcript:

Spain AlloCine Network European Movie Sites

Spain Overview of the European movie market Why Internet is a must for distributors ? AlloCine accross Europe AlloCine Network Spanish ad campaign French ad campaign UK ad campaign

Overview of the European Movie Market Admissions 2007 Europe 919 million admissions European Movie Market Share 28.8% Focus Source : European Audiovisual Observatory

Why Internet is a must for distributors? Internet population in Europe (Source: Internet World Stats) France, UK, Germany, Spain, Italy 190 million Internet users (total in Europe: 384 million) Entertainment audience represents 74% of the Internet audience Entertainement is Movies, TV, Music and Games Focus on the “Entertainment-Movie” category The Entertainment-Movie category includes movie and cinema chains sites as well as portal movie sections. The Top 5* FranceUKGermanySpainItaly AlloCineImdbImdbCinetubeMediaset PremiereOdeon & UCICinestarY! MoviesRai Internaute MoviesCineworldFilmstartsFilmaffinityMymovies ImdbMyVueCinemaxxImdbMSN Movies CityVoxY! MoviesMoviemazeHoyCinemaY! Movies * Analysis from ComScore and NetRatings - Sept-2008 / Video platforms like Youtube and Dailymotion are excluded Promote the films Create buzz from production to theater release Reach your public with a range of different marketing tools Direct Marketing (alerts, newsletters…) Display film content on multiple media channels Advertise on cinema websites Low CPM compared to other media Customised advertising formats 100% cinema targeted audience Choice of specific targets (regional, ages…) Extensive analysis of campaign impact (ROI) Advantages of using the Internet :

AlloCine across Europe AlloCine in France For over 10 years, AlloCine’s objective has been to give Internet users the best information regarding movies, DVDs and TV Series, no matter what they’re looking for. This commitment has allowed AlloCine to work with all distributors (major & independent). For distributors, AlloCine means: Exhaustive, powerful, professional Equal editorial attention to major and independent films Tailored-made advertising campaigns The European Network With its sucess in France, AlloCine quite naturally began to develop a European Network of movie sites, supported by partner distributors. We accepted the challenge to adapt our editorial, marketing and sales know-how to each country’s specifications. This Network is two-fold : - A dedicated staff handling country operations - Headquarters (Paris) liaising with each country office and circulating the best pratices and ideas.

AlloCine Network AlloCine.fr 6.3 million unique visitors (1) 200 million page views AlloCine.com (Belgique) 324,000 unique visitors 5.5 million page views Screenrush.co.uk 312,000 unique visitors (2) 3 million page views SensaCine.com 155,000 unique visitors (3) 1 million page views Filmstarts.de 630,000 unique visitors (4) 10 million page views 11 million unique visitors in Europe Number 1 French movie and TV portal In the Top 5 Belgium movie sites In the Top 15 UK movie sites Launched in August 2008 In the Top 3 German movie sites (1) – NNR Août 2008 / (2) – Comscore Août 2008 (3) – SmartAdserver Août 2008 / (4) – Comscore Août 2008 (5) – NNR Août 2008 / (6) – Internal data AlloCine Sites and Partners Mymovies.it 2.3 million unique visitors (5) 25 million page views Beyazperde.com 970,000 unique visitors (6) 10 million page views Number 1 Italian movie site Number 1 Turkish movie site AlloCine Sites Advertising Partners Coming Soon : Netherlands, Poland, Sweden, Norway, Switzerland…

Spanish Advertising Campaign: SensaCine and Wanda Vision Una Amistad Inolvidable Duration: 2 weeks Objective: create emotion with big advertising formats How? Prestitial and customisation of SensaCine (make 100% of the audience aware of the movie) Bienvenido al Norte (project) Duration: 1 month Objective: 1. Raise awareness of this French movie 2. Encourage Internet users to view clips, photos How? 1. Distribution of a 4-page leaflet in Yelmo Cinemas 2. Media campaign and editorial feature on the site 3. Dedicated section sensacine.com/bienvenidoalnorte

French Advertising Campaign: AlloCine and Haut et Court Tokyo Duration: 2 weeks Objective: 1. Reach 100% of the moviegoers 2. Increase awareness of the movie How? 1. Prestitial and customisation of the Home Page 2. Classic formats with a large number of page impressions

UK Advertising Campaign: AlloCine and Pathe Hunger Duration: 10 days Objective: Reach 100% of the moviegoers How? Prestitial and video ad formats

Contacts Sales & Marketing contacts France ( : Marine Lafon, UK ( : Tom Swalow, Spain ( : Pascal Kaszczyk, Germany ( : Jürgen Armbruster, Other countries : Laurent Schummer, Grégory Ragot, Headquarters in Paris Grégoire Lassalle, COO AlloCine Group : Alexandra Ouzilleau, VP International : Laurent Schummer, International Sales Manager : Grégory Ragot, Sales & Marketing Coordinator : Alexis Geng, International Managing Editor :