U.S. Military Demographic Metrics Military Retailer Magazine.

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Presentation transcript:

U.S. Military Demographic Metrics Military Retailer Magazine

Total Military Market StatusPopulation Active Duty 1,406,221 Reservists* 1,109,805 Active Duty Family Members 1,864,427 Reserve Family Members 1,114,900 Retirees & Family Members 4,945,000 Total**10,440,353 Source: AAFES, DMDC Masterfile (9/07). DMDC Reserve Component Common Personnel Data System (9/07), * Includes Stand-by Reserves ** Total does not include the estimated 600,000 DoD Civilians, their dependents and eligible international military members who are authorized users of portions of the military resale system. Military Retailer Magazine

Geographic Breakout Geographic AreaPercent U.S. & Territories85.3% Europe6.3% Eastern Asia5.7% W. Hemisphere*0.2% Other/Ships Afloat0.1% Source: DMDC Master File (9/07). *Western Hemisphere does not overlap with the United States, U.S. Territories and Special Locations. Military Retailer Magazine

Active Duty by Branch of Service Branch of ServiceActive Duty Population Army 517,783 Air Force 329,094 Navy 332,269 Marines 186,425 Total1,365,571 Coast Guard 40,650 Grand Total1,406,221 Source: DMDC Master File (9/07). Military Retailer Magazine

Reserve and National Guard ComponentPopulation Army National Guard 354,992 Army Reserve 266,430 Air National Guard 106,254 Air Force Reserve 120,552 Navy Reserve 128,421 Marine Corps Reserve 100,787 Coast Guard Reserve 11,151 Total1,088,587 Source: DMDC Reserve Component Common Personnel Data System (9/07). Military Retailer Magazine

Age of Active Duty Source: DMDC Master File (9/07). Military Retailer Magazine

Education Active Duty RankLess than B.A.B.A or Higher Officer8.3%88.6% Enlisted93.7%3.9% Source: DMDC Master File (9/07). Military Retailer Magazine

Active Duty Military Family Status Source: DMDC Family File (9/07) & DMDC Active Duty Master File (9/07). Single includes annulled, divorced & widowed. Military Retailer Magazine

Gender of Active Duty Male85.1 Female14.9 Source: DMDC Active Duty Master File (9/07) Military Retailer Magazine

Ethnicity of Active Duty Source: DMDC Active Duty Master File (9/07) Military Retailer Magazine

Active Duty Spouses Age and Population Age GroupPopulationPercent 25 or Younger 197, % , % , % , % , % Total688,418100% Source: DMDC Active Duty Master File (9/07) Military Retailer Magazine

Active Duty Children Age and Population Age GroupPopulationPercent , % , % , % , % Total1,198,719100% Source: DMDC Military Family File (9/07). Military Retailer Magazine

Military Resale Systems Exchanges and Commissaries Military Retailer Magazine

Military Resale System Sales Retail AgenciesSales Army and Air Force Exchange Service$ 9,970,000,000 Defense Commissary Agency$ 5,800,000,000 Navy Exchange System$ 2,500,000,000 Marine Corps Exchange System$ 885,600,000 Coast Guard Exchange System$ 135,000,000 Total$19,290,600,000 Source: Resale Agency Headquarters Military Retailer Magazine

Sales Trends $Billions Source: Military Resale Headquarters Military Retailer Magazine

Top 10 Military Commissaries In the U.S. RankStoreSales ‘08 1.Fort Belvoir, VA$102,035,645 2.Pearl Harbor, HI$ 91,068,283 3.San Diego, CA$ 81,180,616 4.Oceana NAS, VA$ 77,013,305 5.Fort Meade, MD$ 73,180,132 6.Fort Lewis, WA$ 71,833,441 7.Fort Bragg South, NC$ 71,387,461 8.Miramar MCAS, CA$ 66,461,679 9.McChord AFB, WA$ 65,618, Quantico MCB, VA$ 65,335,595 Source: Defense Commissary Agency Headquarters. Military Retailer Magazine

Top 10 Military Exchanges In The U.S. RankStoreSales ’08 1.Pearl Harbor NB, HI$171,724,271 2.San Diego NS, CA$105,077,026 3.Norfolk NB, VA$ 84,744,584 4.Fort Lewis, WA$ 71,989,002 5.Jacksonville NAS, FL$ 63,876,034 6.Little Creek NB, VA$ 54,771,138 7.Fort Sam Houston, TX$ 52,958,088 8.Lackland AFB, TX$ 52,585,877 9.Fort Campbell, KY$ 49,533, Fort Bliss, TX$ 49,303,466 Source: Exchange Services Headquarters Military Retailer Magazine